Student Price Card Selects Plastic Mobile To Propel Offers On Mobile

TORONTO, ON, April 25, 2014 (Press-News.org) Student Price Card (SPC) is pleased to announce that, after an extensive search, Plastic Mobile has been selected as its new mobile partner. The award-winning mobile agency will be working with SPC in its initiative for total program mobilization, including the rebuilding of its current mobile apps.

As Canada's most popular student loyalty program, SPC Card boasts an array of integrated digital platforms with more than 20 million youth impressions per year. Plastic Mobile will be leveraging its expertise in mobile loyalty, mobile commerce, location- based marketing, and shopper marketing to provide SPC Card members with an enhanced digital shopper experience.

"Millennials are the most connected demographic who live and breathe mobile, just like we do, so to be able to work with SPC and its extensive member base of Canadian youth is truly an honour." said Melody Adhami, President and COO of Plastic Mobile. "As the digital ecosystem continues to grow, we look forward to integrating mobile beyond the device to offer a cutting-edge retail experience for student shoppers."

Mobile innovation has propelled to the forefront of the retail industry within the past three years and is now playing a large role in shopper loyalty programs, replacing stamp cards and member cards.

"Working with Plastic Mobile is an essential step in creating the most advanced mobile loyalty program in Canada." said Nicholas Bianchi, Vice President, Sales & Loyalty Marketing at SPC Card. "Our aim with this new partnership is total program mobilization and tailored customer engagement to our 1.1 million members."

With over 40% of the youth demographic keen on using mobile loyalty apps instead of physical cards, Plastic Mobile and SPC Card will set the bar for the thriving market of mobile loyalty programs.

About Plastic Mobile
Plastic Mobile is an award-winning mobile marketing agency building strategic solutions in m-commerce - encompassing payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming, and in-store initiatives. Based out of Toronto and New York the range of services include mobile strategy, design, development and marketing - all inspired by user-centric experiences to push forward a world in motion. Plastic Mobile facilitates top-tier brands such as AIR MILES, ING Direct, Beyond the Rack, Brookfield, Rogers and Pizza Pizza, into the fast-paced mobile evolution. For more information and case studies, visit us at http://www.plasticmobile.com

About Student Price Card
SPC Card is Canada's most popular student discount card providing students with deals at thousands of retail and restaurant locations across Canada. Students can use their SPC Card at over 120 national retail chains, restaurants and local retailers coast-to- coast. SPC Card is accepted at thousands of locations across Canada. http://www.spccard.ca