PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

The sweet smell of success

Scents sell...

2015-09-09
(Press-News.org) Catch a whiff of an enchanting perfume, the sweet smell of freshly cut grass, newly baked bread, even the odor of two-stroke engine fumes, and many of us are whisked off to distant places in our memories. Smells trigger immediate emotional responses and marketing departments the world over have exploited this everywhere from supermarkets to car showrooms to help us part with our hard-earned cash.

Now, writing in the International Journal of Trade and Global Markets, Shuvam Chatterjee of the Regent Education & Research Foundation, in Dhakuria, India, discusses the concept of "olfactory branding" and how in some settings, such as the hotel lobby, it can supplant or augment the more traditional audiovisual marketing signals. Chatterjee explains how the Indian tourism and hospitality industry has emerged as one of the key industries driving the growth of the service sector. Moreover, while international tourism has increased, there is a huge, and growing domestic market, with some 30 million internal travelers each year. Obviously, hotels play an important role in this industry.

Earlier researchers have claimed that people remember 35% of what they smell, compared with only 5% of what they see, 2% of what they hear and 1% of what they touch. So, "scent makes a brand identity more unique, strengthens customer loyalty and adds to the perception of quality, an element that is essential to every brand in today's competitive market," Chatterjee writes. Intriguingly, the top ten "happy" smells are as follows: freshly baked bread, clean bed sheets, freshly mown grass, fresh flowers, freshly ground coffee, fresh air after rainfall, vanilla, chocolate, fish and chips, and bacon frying, according to earlier surveys.

Now, Chatterjee has surveyed guests at the ITC Sonar Luxury Hotels in Kolkata (formerly Calcutta), India, and found that more than 41% of guests agreed that scent is a key factor in the enjoyment of their hotel stay. Indeed, it is a more important factor than the hotel's "infrastructure", its food, and the behavior of staff. Chatterjee suggests that olfactory branding is therefore a critical part of marketing and could set any one hotel ahead of its rivals...

INFORMATION:

Chatterjee, S. (2015) 'Olfactory branding: a new trend for defining brands through smell - a case of ITC Sonar Hotel in Kolkata, India', Int. J. Trade and Global Markets, Vol. 8, No. 3, pp.196-206.



ELSE PRESS RELEASES FROM THIS DATE:

Mindfulness may make memories less accurate

2015-09-09
Mindfulness meditation is associated with all sorts of benefits to mental and physical well-being, but a new study suggests that it may also come with a particular downside for memory. The findings, published in Psychological Science, a journal of the Association for Psychological Science, show that participants who engaged in a 15-minute mindfulness meditation session were less able to differentiate items they actually encountered from items they only imagined. "Our results highlight an unintended consequence of mindfulness meditation: memories may be less accurate," ...

Making pharmaceuticals that degrade before they can contaminate drinking water

2015-09-09
In recent years, researchers have realized that many products, including pharmaceuticals, have ended up where they're not supposed to be -- in our drinking water. But now scientists have developed a way to make drugs that break down into harmless compounds before they contaminate our taps. Their report appears in ACS' journal Environmental Science & Technology. A wide range of active ingredients originating from pesticides, shampoos, lotions, cosmetics, disinfectants and drugs get washed into sewage systems or rivers and streams, ending up in our tap water. Scientists ...

New Ebola test could help curb disease spread

2015-09-09
Amsterdam, September 9, 2015 - A new Ebola test that uses magnetic nanoparticles could help curb the spread of the disease in western Africa. Research published in Biosensors and Bioelectronics shows that the new test is 100 times more sensitive than the current test, and easier to use. Because of this, the new test makes it easier and cheaper to diagnose cases, enabling healthcare workers to isolate patients and prevent the spread of Ebola. The authors of the study, from the Chinese Academy of Sciences, say their new technology could be applied to the detection of any ...

Alzheimer's puts heavier economic burden on women

2015-09-09
WASHINGTON, DC (September 9, 2015) -- Women are not only at greater risk of developing Alzheimer's disease (AD) when compared to men; per capita, they also bear six times the cost of AD care that men do, reports a study published today in the journal Women's Health Issues. Authors Zhou Yang of Emory University's Rollins School of Public Health and Allan Levey of the Emory University School of Medicine used a lifetime perspective to calculate AD costs to women and men based on three factors: the probability of developing AD, the disease's duration, and the required formal ...

Game-changing technology enables faster, cheaper gene editing

2015-09-09
Within the past few years, a new technology has made altering genes in plants and animals much easier than before. The tool, called CRISPR/Cas9 or just CRISPR, has spurred a flurry of research that could one day lead to hardier crops and livestock, as well as innovative biomedicines. But along with potential benefits, it raises red flags, according to an article in Chemical & Engineering News (C&EN), the weekly newsmagazine of the American Chemical Society. Ann M. Thayer, a senior correspondent at C&EN, notes that scientists have long had the ability to remove, repair ...

New wearable technology can sense appliance use, help track carbon footprint

New wearable technology can sense appliance use, help track carbon footprint
2015-09-09
In today's smart home, technologies can track how much energy a particular appliance like a refrigerator or television or hair dryer is gobbling up. What they don't typically show is which person in the house actually flicked the switch. A new wearable technology developed at the University of Washington called MagnifiSense can sense what devices and vehicles the user interacts with throughout the day, which can help track that individual's carbon footprint, enable smart home applications or even assist with elder care. In a study to be presented this week at the ...

Parsing photons in the infrared, UCI-led astronomers uncover signs of earliest galaxies

2015-09-09
Irvine, Calif., Sept. 7, 2015 - Astronomers from the University of California, Irvine and Baltimore's Space Telescope Science Institute have generated the most accurate statistical description yet of faint, early galaxies as they existed in the universe 500 million years after the Big Bang. In a research paper published today in Nature Communications, the team describes its use of a new statistical method to analyze Hubble Space Telescope data captured during lengthy sky surveys. The method enabled the scientists to parse out signals from the noise in Hubble's deep-sky ...

24-hour OBs, midwives lead to less C-sections

2015-09-09
Privately insured pregnant women are less likely to have C-sections when their regular care includes midwives and 24-hour obstetrician coverage, according to a study by researchers at UC San Francisco and Marin General Hospital. The study published online in Obstetrics & Gynecology, on Sept. 8, compared the number of C-sections among women with private insurance, before and after an overhaul of staff practices at Marin General Hospital. Prior to April 2011, private patients at this community hospital in Northern California were managed under a conventional model, in ...

Mothers use variety of strategies to mitigate risks to daughters' body image -- Ben-Gurion University

2015-09-09
BEER-SHEVA, Israel...September 9, 2015 -- Ben-Gurion University of the Negev (BGU) research demonstrates how Jewish mothers' emphasis on the many aspects of well being, fitness and a sense of self-fulfillment helps to counteract the innumerable "ideal" body images seen and heard by their daughters in the mass media. The new study published in Feminism and Psychology focuses on how Jewish mothers instilled resilience in their daughters to combat body dissatisfaction, which can lead to eating disorders. It included 20 pairs of mothers and adult-age daughters and eight other ...

Making IoT configuration more secure and easy to use

2015-09-09
With an ever increasing number of everyday objects from our homes, workplaces and even from our wardrobes, getting connected to the Internet, known as the 'Internet of Things (IoT), researchers from the University of Southampton have identified easy-to-use techniques to configure IoT objects, to make them more secure and hence help protect them from online attacks. This increased connectivity brings additional risk. Setting personalised and strong passwords when connecting new devices to the Internet, for example through our home Wi-Fi networks, can mitigate such risks. ...

LAST 30 PRESS RELEASES:

First performance standards published to measure the effectiveness of lifestyle medicine treatments

To keep volunteers, connect them

Suppressing boredom at work hurts future productivity, study shows

Older brain cells linger unexpectedly before their death

Clear shift in arterial diseases in diabetes

Celebrating half a century of pioneering excellence: EBMT marks its 50th anniversary

Ancient DNA reveals the appearance of a 6th century Chinese emperor

DNA study IDs descendants of George Washington from unmarked remains, findings to aid service member IDs going back to World War II

Familial Alzheimer’s disease transferred via bone marrow transplant in mice

Perspectives of oncologists on the ethical implications of using AI for cancer care

Industry payments to US physicians by specialty and product type

Andrew E. Place, MD, PhD appointed as Dana-Farber/Boston Children’s Cancer and Blood Disorders Center Vice President, Pediatric Chief Medical Officer

COVID-19 antibody discovery could explain long COVID

Wild plants face viral surprise

Storing electrons from hydrogen for clean chemical reactions

Unlocking how to use mRNA to target Alzheimer’s disease

Kessler Foundation secures $770,000 in grants to advance leading-edge spinal cord research

Going ‘back to the future’ to forecast the fate of a dead Florida coral reef

How extratropical ocean-atmosphere interactions can contribute to the variability of jet streams in the Northern Hemisphere

MSK Research Highlights, March 28, 2024

USDA, Nueta Hidatsa Sahnish College collaborate to support Indigenous Seed Sovereignty

For younger women, mental health now may predict heart health later

Missed opportunity: AEDs near cardiac arrests rarely used by bystanders

Eggs may not be bad for your heart after all

Alcohol raises heart disease risk, particularly among women

TTUHSC announces new center for nursing research

Adding just enough fuel to the fire

Impact of synbiotic supplements on the gut microbiome and overall health of penguins

Promising advances in organosilica membranes for separating organic liquid mixtures

Cell phone video technology unveils new method for analyzing walking and gait

[Press-News.org] The sweet smell of success
Scents sell...