Contact Information:
Jenn Tekin
Packaged Facts
Marketing Manager
11200 Rockville Pike
Rockville, MD
United States 20852
Voice: 240-747-3015
Fax: 240-747-3001
Visit Our Website



Kredyty mieszkaniowe Kredyty mieszkaniowe

Sprawdź aktualny ranking najlepszych kredytów mieszkaniowych w Polsce - atrakcyjne kredytowanie nieruchomości.

PRESS-NEWS.org - Press Release Distribution
FREE PRESS RELEASES DISTRIBUTION
RSS - Press News Release
Add Press Release

Reward Programs Remain Integral to Success of a U.S. Credit Card Market in Flux, reports Packaged Facts

2010 brings a perfect storm to the credit card industry, driven by recession-induced changes that are reshaping its core. At the same time, card rewards have become ubiquitous and remain the lifeblood of an market in transition do to the recession.


2010-08-15
ROCKVILLE, MD, August 15, 2010 (Press-News.org) While the credit card industry has suffered from significant account attrition and in some cases decreased spend per card since the recession, rewards programs continue to be integral to the market's success, according to Rewards Cards in the U.S., 3rd Edition by market research publisher Packaged Facts. Rewards remain a cornerstone of American Express and Discover, while among some of the biggest card issuers in the country, Visa- and MasterCard-branded rewards programs are either being refreshed or are being brought to market for the first time.

"The recession has brought tremendous upheaval to the industry, which has worked aggressively to counteract the financial consequences of the Credit CARD Act and the close of an era where loose credit was the norm," says Don Montuori, publisher of Packaged Facts. "We don't believe the trend toward significant account attrition has played itself out yet. But we ultimately predict that though the number of credit cards in force will continue to decline into 2011, rewards will selectively play a more important role than ever before."

The degree to which cardholders are rewarded is an important issue facing the industry. The answer will be driven more and more precisely and selectively by the return that cardholders generate for card players based on how much cardholders spend, where they use their cards, and whether they are willing to pay for better rewards. It's a quandary that is already being addressed by the marketplace, but will also continue to shape the industry in the future as reward programs become less egalitarian with larger returns in percentage terms dictated by cardholder behavior. The "losers" in the rewards game will be lower spending and higher risk cardholders, whom the market has already deemed marginal returns on investment, comments Montuori.

One countermeasure to the recession has been a move "upstream" by positioning rewards-driven programs to more affluent, more creditworthy customers who promise returns in the form of increased transactions per card and increased usage at points of sale where cash and checks still hold sway. Based on such efforts, Packaged Facts forecasts the percentage of rewards-based credit cards will grow incrementally from 76% of all general-purpose credit cards in 2009 to 77% in 2010 before reaching 82% in 2013.

Though affluent consumers are perhaps the most obvious targets of the post-recession credit card industry, younger consumers who have jobs are also attractive prospects. Millennials are currently avid debit card users, but as they enter what historically are peak credit-using years it's unknown whether they will migrate to credit cards. As a result, some credit card players are introducing products that provide a needed link to younger debit-driven consumers and position their charge cards as debit alternatives. For instance, American Express recently introduced the ZYNC Card, which functions as a pay-in-full charge card that allows cardholders to select bundles of rewards and benefits called "Packs" that are tailored to specific lifestyle interests and spending habits in categories such as music, fashion, food, travel and more.

Rewards Cards in the U.S., 3rd Edition examines the rewards-based credit card industry in the U.S. The report presents the size and growth of the market and several related key metrics within the broader credit card arena, as well as trends and factors affecting the industry. In addition, major key competitors are profiled, along with a focused analysis of consumer demographics and preferences of co-branded credit cards. The scope of the report is limited to consumer-based general-purpose credit cards that have a rewards feature. However, debit card rewards, private label rewards, and business rewards are also discussed within the context of the report. For further information, please visit: http://www.packagedfacts.com/Rewards-Cards-Edition-2716351/.

About Packaged Facts - Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: http://www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.

Please direct all inquires to:
Jenn Tekin
Packagedfacts.com
(240) 747-3015
jtekin@packagedfacts.com

ELSE PRESS RELEASES FROM THIS DATE:

Pharmacy OneSource Announces Free Webinar on NQF Safe Practices

2010-08-15
Pharmacy OneSource, software-as-a-service provider of Sentri7, a real-time patient surveillance, documentation and reporting system, is pleased to announce a complimentary webinar on pharmacy leadership with Dr. Hayley Burgess in "Exploring the Implementation of NQF-Endorsed Safe Practice 18: Pharmacist Leadership Structures and Systems." In this webinar, Burgess will describe national priorities for medication safety including measures, standards and practices, focusing on the NQF endorsed safe practice 18: Pharmacist Leadership Structures and Systems. She will discuss ...

Long Distance Motorcyclists Get Set for Colorado Motomarathon

2010-08-15
The Motomarathon Association will culminate its first full season September 17-20 with the fourth and final event of 2010. The Colorado Motomarathon features four long days of motorcycle sport-touring looping out of Boulder, with routes held secret until the night before each day's ride. Participants will attempt to complete a series of self-recorded check-points using digital cameras as they ride an average of 400 miles each day through some of Colorado's most scenic mountain terrain. Sponsored by Butler Motorcycle Maps (www.butlermaps.com), the Colorado Motomarathon ...

Animetrics offers FaceR CredentialME service on Sprint 3G and 4G networks

2010-08-15
Animetrics, Inc, developer of next generation 3D imaging technologies for facial biometric systems today announced that they have begun offering the FaceR CredentialME, an authentication service for devices running various operating systems including Android, Windows Mobile and RIM. This application turns mobile handsets into two factor facial biometric authenticating devices. The launch of the FaceR CredentialME application on the Sprint 3G network and Sprint 4G, the first and only wireless 4G network from a national carrier, is in conjunction with, Troy Security Solutions, ...

Speakman Company Sells its Interest in AMAX USA, LLC

2010-08-15
AMAX USA, LLC and Speakman Company announced today that they have come to a mutual decision to part ways in their business venture and Speakman has agreed to sell its interest in the LLC. Both companies have agreed that they need to focus on their respective businesses and feel that this will have a positive effect in the end. Speakman Company, a 141 year old plumbing company started its Cooling Solutions division in 2005, with the introduction of OASys - an advanced indirect/direct evaporative technology. In 2008, AMAX USA, LLC began marketing its AMAX brand of ...

EMS reaches out to customers across Europe

2010-08-15
Besides English, the company is promoting its expertise in providing event marketing and roadshow exhibitions in German, French, Spanish and Italian, with links from each country's flag on the EMS website to specially-translated copy. Keith Austin, Managing Director at EMS said: "We are capitalising on our existing tremendous success in Europe by talking to potential new clients in their own language. This shows our truly international reach in a very real way." "We deliver campaigns, products and services from the UK to Europe, Russia, the Middle East and United ...

Wireless Baby Monitor from Misky Wireless Has All the Desirable Features

2010-08-15
Wireless baby monitor, model 816Q is a digital mode baby monitor, manufactured by JMC Corporation and marketed by Misky Wireless (UK). A feature-rich product, that integrates video, motion, temperature and sound sensing. Time display and 16 lullabies are also included. The baby monitor is actually composed of two units - an egg-shaped wireless camera that transmits up to a range of 200 meters and an apple-shaped colour monitor (receiver). The wireless camera includes a microphone for picking up the sound. The monitor or parent unit has a colour 2.5" LCD screen that ...

Where to Find the Best Products on Dealing with Pet Loss

2010-08-15
Eden Publications is the world's leading distributor of Biblically based books, animal immortality and pet loss paperback books, audio books, DVDs, and music CDs. It was founded in 1995 in St. Louis, MO for the main purpose of writing, publishing and or distributing books, music CDs, and videos on the subject of the immortality of animals based on the Bible. Our goal is to reach the world with the wonderful news that according to the Bible animals below man do have eternal life. Our company staff is dedicated to not only handle the daily operations of the company but ...

Sap Consulting Company Leads Industry In Sap Ecc Upgrades And Sap Bw

2010-08-15
Recently, several SAP Consulting Companies have started upgrading their SAP ERP Central Component (ECC) to the latest version, which has, in turn, created a large demand for SAP consultants capable of performing these upgrades. One company providing these upgrades, eImplement, has seen a significant recent surge of SAP-consulting jobs. Because of eImplement's extensive experience consulting on SAP ECC Upgrades and SAP Business Warehouse Functions, their services are now highly sought after throughout the global market. The desire to utilize the new features present in ...

WWWEnterprise, Inc. announces the addition of Repêchage skin care products to their participating Dermatologist and Physician online stores.

2010-08-15
Repêchage, the pioneers in seaweed-based skincare since 1980 are now available to patients and customers on all of WWWEnterprise Inc. participating Dermatologist and Physician online stores. Repêchage has salon and designed at-home care product lines, formulated to meet the skincare needs of each and every age group and every skin type. WWWEnterprise, Inc. an Internet retail specialist has now acquired Repêchage products and is providing customer consulting, order entry, warehousing, shipping, billing, market analytics and ongoing promotion for Repêchage products, just ...

Hollywood Beach Hotel Receives Meetings Service Excellence Award Crowne Plaza Hollywood Beach Provides Superior Meeting Planning Experience

2010-08-15
Crowne Plaza Hollywood Beach, a full-service South Florida hotel near Fort Lauderdale, has just received the Meetings Service Excellence Award from Crowne Plaza Resorts and Hotels. This award recognizes hotels that have surpassed Crowne Plaza's high standards in meeting services. The Hollywood Beach hotel was rewarded with a Quality Meetings Performance designation for achieving high ratings based on property condition, meetings service and overall meeting planner satisfaction. "Whether you're planning a small boardr¬¬oom meeting or grand gala, our meeting staff ...

LAST 30 PRESS RELEASES:

How your brain decides blame and punishment -- and how it can be changed

Uniquely human brain region enables punishment decisions

Pinpointing punishment

Chapman University publishes research on attractiveness and mating

E-cigarettes: Special issue from Nicotine & Tobacco Research

Placental problems in early pregnancy associated with 5-fold increased risk of OB & fetal disorders

UT study: Invasive brood parasites a threat to native bird species

Criminals acquire guns through social connections

Restoring ocean health

Report: Cancer remains leading cause of death in US Hispanics

Twin study suggests genetic factors contribute to insomnia in adults

To be fragrant or not: Why do some male hairstreak butterflies lack scent organs?

International team discovers natural defense against HIV

Bolivian biodiversity observatory takes its first steps

Choice of college major influences lifetime earnings more than simply getting a degree

Dominant strain of drug-resistant MRSA decreases in hospitals, but persists in community

Synthetic biology needs robust safety mechanisms before real world application

US defense agencies increase investment in federal synthetic biology research

Robots help to map England's only deep-water Marine Conservation Zone

Mayo researchers identify protein -- may predict who will respond to PD-1 immunotherapy for melanoma

How much water do US fracking operations really use?

New approach to mammograms could improve reliability

The influence of citizen science grows despite some resistance

Unlocking secrets of how fossils form

What happens on the molecular level when smog gets into the lungs?

Using ultrasound to clean medical instruments

Platinum and iron oxide working together get the job done

Tiny silica particles could be used to repair damaged teeth, research shows

A quantum lab for everyone

No way? Charity's logo may influence perception of food in package

[Press-News.org] Reward Programs Remain Integral to Success of a U.S. Credit Card Market in Flux, reports Packaged Facts
2010 brings a perfect storm to the credit card industry, driven by recession-induced changes that are reshaping its core. At the same time, card rewards have become ubiquitous and remain the lifeblood of an market in transition do to the recession.
Press-News.org is a service of DragonFly Company. All Rights Reserved.
Issuers of news releases are solely responsible for the accuracy of their content.