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Experts from Maxim, Playboy, Inside Lacrosse, J. Crew, and AskMen talk "Bro-to-Bro" with Young Entrepreneurs

Over a dozen speakers scheduled to teach best practices and proven strategies to young professionals hoping to tap into the billion-dollar "guy" market


2010-08-22
NEW YORK, NY, August 22, 2010 (Press-News.org) On Saturday, September 25th, scores of entrepreneurs will head to the historic New York Athletic Club to hear high-level professionals from a variety of industries, including media, fashion, sports and music, share the secrets of their success and provide advice on how to reach the niche "guy" market of 18-to-34-year-old men via branding, multi-platform marketing, and innovative ideas.

Following an extremely successful inaugural conference last year, BroCon 2010 (www.brocon.org) provides an opportunity for budding entrepreneurs to learn about best practices and proven strategies used to launch new products and companies, maximize brand loyalty, and engage consumers within the niche "guy" market. This unique networking event aims to stimulate idea-sharing, foster organic relationships and establish high-impact collaborations in an industry-spanning environment.

Confirmed speakers include Mike Dawson, Associate Editor of Maxim Magazine, top-ranked professional lacrosse player, Paul Rabil, and CEO/founder of Media Haus Agency & TheFreeStyleLife.com, Tommy Swanhouse, whose work includes creating Playboy's popular reality series "Interns." The full list of speakers can be found at http://www.brocon.org/home/speakers.

Beyond direct access to over a dozen expert speakers, attendees will receive a limited-edition swag bag filled with exclusive gifts, samples and offers from event sponsors including the NBA, Dave and Buster's, and NBC Television Network. Included in the price of admission is a complimentary brunch at the world-famous Carnegie Deli and a top-shelf open bar at the New York Athletic Club.

A very limited selection of seats is still available for BroCon 2010. To request an invitation, visit http://www.brocon.org/home/invitation or send an email to brian@brocon.org. Group and student discounts are available.

BroCon was founded by Doug Schulkin, who is also the founder of Status Flow, a lacrosse-lifestyle clothing company based in Baltimore, MD. Brian Bauer is the Chief Operations Officer at BroCon. He also heads the Online Marketing Division at Bauer & Associates, Inc., a consulting firm based in Manhattan and Chicago. As an expert at guiding companies through the emerging media landscape, Brian discussed social media's impact on the "Bro-mmunity" at BroCon 2009. Doug and Brian met while playing club lacrosse at the University of Maryland.

Calendar Editors, please note:
What: BroCon 2010
When: September 25, 2010 10 a.m. - 4 p.m.
Where: New York Athletic Club, 180 Central Park South, New York, NY 10019
Tickets: $149 early-bird (only 11 remaining); $195 regular
Info: http://www.brocon.org

BroCon is an exclusive summit for executives from prominent corporations, high growth mid-sized players, and bold start-ups seeking best practices and proven strategies for marketing to men ages 18-to-34.

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[Press-News.org] Experts from Maxim, Playboy, Inside Lacrosse, J. Crew, and AskMen talk "Bro-to-Bro" with Young Entrepreneurs
Over a dozen speakers scheduled to teach best practices and proven strategies to young professionals hoping to tap into the billion-dollar "guy" market
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