PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

'Sexy' underwear is not the only way to feel feminine on Valentine's Day, academic says

Underwear consumption expert Dr. Christiana Tsaousi says TV shows and glossy magazines give the false impression that only one type of underwear can make women feel feminine

2014-02-14
(Press-News.org) AUDIO: This is a Podcast recording of Dr. Christiana Tsaousi explaining her research.
Click here for more information.

TV makeover shows and glossy magazines can leave women feeling guilty for not wearing "sexy" lingerie – especially on Valentine's Day.

But in fact, many different types of underwear could make them feel feminine, according to an expert on underwear consumption.

Dr Christiana Tsaousi, a lecturer in marketing and consumption at the University of Leicester's School of Management, believes underwear choices are hugely affected by personal taste influenced by social background, professional status and upbringing, and why every woman's underwear needs are individual. Her research on the subject is published today by SAGE in the Journal of Consumer Culture.

The 'shaping' underwear, for example, prescribed by reality TV shows, such as How To Look Good Naked and 10 Years Younger, is an unhelpful way of thinking about how women should choose what they wear, Dr Tsaousi has concluded.

"On Valentine's Day, some women may feel the only way to feel feminine is to wear the "sexy" underwear promoted by the media in general. But this is really not the case."

"Reality makeover shows and media in general have one purpose – to make women look feminine in line with western ideals," she said.

"They present femininity as this thing where you feel nice about yourself because you have a body that needs to be expressed. Having that as an aim, participants on the shows are given underwear that's going to mould the body in a certain way."

But Dr Tsaousi, who has conducted extensive research into the consumption of underwear, says that women think very carefully about choosing the right underwear for the right situation – and that comfort is often as important as "sexiness".

"Women learn to choose underwear for the right situation. In an ideal world, it would be good if reality shows acknowledge that women can feel feminine by wearing different underwear.

"Some women don't like these shows because they always show a specific type of femininity, which is not the reality in most cases. They can make you feel guilty about the way you look and the way you feel about your body if you aren't wearing underwear considered sexy.

"When partners are looking to buy underwear as Valentine's gifts for their wives or girlfriends, they should choose underwear which will fit their partners well and will make them feel comfortable – rather than the stereotypical tiny, uncomfortable types. This will ultimately lead to them feeling nice about themselves."

In her new paper for the Journal of Consumer Culture, Dr Tsaousi interviewed women from a wide range of groups and backgrounds, including university lecturers, young mums, and female rugby players. She looked at the influence of women's upbringing, profession, age, and social status on their underwear choices.

She found that some groups such as the young rugby girls favoured "cute" underwear while for others such as academics something that supports their professional dress was the main priority.

"The paper indicates that women's choices in underwear are determined by factors such as our ways of thinking, up-bringing, taste and status in society," Dr Tsaousi said. "The paper also suggests that women make similar judgements about their underwear as they would their outerwear."

For many women another big influence on their taste in underwear is their mother.

"We can't forget that the mother normally buys the first bra for her daughter. It is the first act of being feminine, and introduces girls to the idea that they are becoming a woman," Dr Tsaousi said.

Dr Tsaousi added that the study of the consumption of underwear is an area which has not been explored in detail by academics – but is very important to the market.

"Obviously women's outer dress is visible so it is under scrutiny by others. Underwear on the other hand is hidden but people make similar judgements.

"Other forms of dress have been widely discussed in consumption studies, but underwear is an area that hasn't been fully researched. It is quite important – we see that every day in the market from the variety on offer in clothes shops and specialised underwear shops."

INFORMATION: END


ELSE PRESS RELEASES FROM THIS DATE:

Study explores link between selling and leasing market prices for cars

2014-02-14
Changes in the selling prices of cars can be used to improve calculations for how much people should be paying to lease a vehicle, according to a new study. Researchers from Norwich Business School at the University of East Anglia (UEA) and Athens University of Economics and Business (AUEB) have for the first time modelled the relationship between variations in leasing and selling market prices, using almost 10 years of data from the US, the world's largest automobile market. They suggest that in order to determine more accurately the monthly payments agreed in leasing ...

Cancer drugs hitch a ride on 'smart' gold nanoshells

2014-02-14
Nanoparticles capable of delivering drugs to specifically targeted cancer cells have been created by a group of researchers from China. The multifunctional 'smart' gold nanoshells could lead to more effective cancer treatments by overcoming a major limitation of modern chemotherapy techniques—the ability to target cancer cells specifically and leave healthy cells untouched. Small peptides situated on the surface of the nanoshells are the key to the improved targeting ability, guiding the nanoshells to specific cancer cells and attaching to markers on the surface of ...

First large-scale study of stock market volatility and mental disorders

2014-02-14
Falling stock prices lead to increased hospitalisations for mental disorders, according to new research published today in the journal Health Policy and Planning. Researchers assessed the relationship between stock price movements and mental disorders using data on daily hospitalisations for mental disorders in Taiwan over 4,000 days between 1998 and 2009. They found that a 1000-point fall in the Taiwan Stock Exchange Capitalisation Weighted Stock Index (TAIEX) coincided with a 4.71% daily increase in hospitalisations for mental disorders. A downward daily change in ...

Crazy ants dominate fire ants by neutralizing their venom

Crazy ants dominate fire ants by neutralizing their venom
2014-02-14
VIDEO: In this video, a fire ant dabs venom on an attacking crazy ant. The crazy ant coats itself with formic acid to neutralize the venom, a discovery made by University... Click here for more information. AUSTIN, Texas — Invasive "crazy ants" are rapidly displacing fire ants in areas across the southeastern U.S. by secreting a compound that neutralizes fire ant venom, according to a University of Texas at Austin study published this week in the journal Science Express. It's ...

Cat parasite found in western Arctic Beluga deemed infectious

2014-02-14
University of British Columbia scientists have found for the first time an infectious form of the cat parasite Toxoplasma gondii in western Arctic Beluga, prompting a health advisory to the Inuit people who eat whale meat. The same team also discovered a new strain of the parasite Sarcocystis, previously sequestered in the icy north, that is responsible for killing 406 grey seals in the north Atlantic in 2012. Presenting their findings today at the 2014 Annual Meeting of the American Association for the Advancement of Science (AAAS), Michael Grigg and ...

NOAA researcher says Arctic marine mammals are ecosystem sentinels

2014-02-14
As the Arctic continues to see dramatic declines in seasonal sea ice, warming temperatures and increased storminess, the responses of marine mammals can provide clues to how the ecosystem is responding to these physical drivers. Seals, walruses and polar bears rely on seasonal sea ice for habitat and must adapt to the sudden loss of ice, while migratory species such as whales appear to be finding new prey, altering migration timing and moving to new habitats. "Marine mammals can act as ecosystem sentinels because they respond to climate change through shifts in distribution, ...

Stanford psychologist shows why talking to kids really matters

2014-02-14
Fifty years of research has revealed the sad truth that the children of lower-income, less-educated parents typically enter school with poorer language skills than their more privileged counterparts. By some measures, 5-year-old children of lower socioeconomic status (SES) score two years behind on standardized language development tests by the time they enter school. In recent years, Anne Fernald, a psychology professor at Stanford University, has conducted experiments revealing that the language gap between rich and poor children emerges during infancy. ...

For understanding family structure to trauma: New technology is yielding bigger data

2014-02-14
Austin - February 13, 2014 - Social media can do more than just entertain us and keep us connected. It also can help scientists better understand human behavior and social dynamics. The volume of data created through new technology and social media such as Facebook and Twitter is lending insight into everything from mapping modern family dynamics to predicting postpartum depression. "By analyzing different types of social media, search terms, or even blogs, we are able to capture people's thinking, communication patterns, health, beliefs, prejudices, group behaviors – ...

Genetic chip will help salmon farmers breed better fish

Genetic chip will help salmon farmers breed better fish
2014-02-14
Atlantic salmon production could be boosted by a new technology that will help select the best fish for breeding. The development will enable salmon breeders to improve the quality of their stock and its resistance to disease. A chip loaded with hundreds of thousands of pieces of DNA – each holding a fragment of the salmon's genetic code – will allow breeders to detect fish with the best genes. It does so by detecting variations in the genetic code of each individual fish – known as single nucleotide polymorphisms (SNPs). These variations make it possible to identify ...

Discovery may help to explain mystery of 'missing' genetic risk

2014-02-14
A new study could help to answer an important riddle in our understanding of genetics: why research to look for the genetic causes of common diseases has failed to explain more than a fraction of the heritable risk of developing them. Susceptibility to common diseases is believed to arise through a combination of many common genetic variants that individually slightly increase the risk of disease, plus a smaller number of rare mutations that often carry far greater risk. However, even when their effects are added together, the genetic variants so far linked to common ...

LAST 30 PRESS RELEASES:

Study unexpectedly finds living in rural, rather than urban environments in first five years of life could be a risk factor for developing type 1 diabetes

Editorial urges deeper focus on heart-lung interactions in pulmonary vascular disease

Five University of Tennessee faculty receive Fulbright Awards

5 advances to protect water sources, availability

OU Scholar awarded Fulbright for Soviet cinema research

Brain might become target of new type 1 diabetes treatments

‘Shore Wars:’ New research aims to resolve coastal conflict between oysters and mangroves, aiding restoration efforts

Why do symptoms linger in some people after an infection? A conversation on post-acute infection syndromes

Study reveals hidden drivers of asthma flare-ups in children

Physicists decode mysterious membrane behavior

New insights about brain receptor may pave way for next-gen mental health drugs

Melanoma ‘sat-nav’ discovery could help curb metastasis

When immune commanders misfire: new insights into rheumatoid arthritis inflammation

SFU researchers develop a new tool that brings blender-like lighting control to any photograph

Pups in tow, Yellowstone-area wolves trek long distances to stay near prey

AI breakthrough unlocks 'new' materials to replace lithium-ion batteries

Making molecules make sense: A regional explanation method reveals structure–property relationships

Partisan hostility, not just policy, drives U.S. protests

The Journal of Nuclear Medicine Ahead-of-Print Tip Sheet: August 1, 2025

Young human blood serum factors show potential to rejuvenate skin through bone marrow

Large language models reshape the future of task planning

Narrower coverage of MS drugs tied to higher relapse risk

Researchers harness AI-powered protein design to enhance T-cell based immunotherapies

Smartphone engagement during school hours among US youths

Online reviews of health care facilities

MS may begin far earlier than previously thought

New AI tool learns to read medical images with far less data

Announcing XPRIZE Healthspan as Tier 5 Sponsor of ARDD 2025

Announcing Immortal Dragons as Tier 4 Sponsor of ARDD 2025

Reporting guideline for chatbot health advice studies

[Press-News.org] 'Sexy' underwear is not the only way to feel feminine on Valentine's Day, academic says
Underwear consumption expert Dr. Christiana Tsaousi says TV shows and glossy magazines give the false impression that only one type of underwear can make women feel feminine