Popular media influences choice of childbirth
2015-05-07
(Press-News.org) Women's magazines influence whether women decide to have a more natural childbirth or not, with most of the messages biased towards promoting the benefits of medicalised birth.
Researchers from Monash University and Queensland University of Technology have studied how popular media influences women's choices for childbirth
The study, published in Women & Health, specifically aimed to assess the effect of communicating the benefits of more natural birth (e.g. no medical intervention such as epidurals or caesarean section).
Kate Young, lead researcher from Monash's School of Public Health and Preventive Medicine, said popular media was biased towards promoting the benefits of medical intervention even in low risk births, despite evidence that it leads to preventable maternal and infant morbidity.
"We wanted to look at how women's decisions might be influenced by communicating the alternative benefits of non-medicalised birth," Ms Young said.
The researchers surveyed women aged 18 to 35 who had never given birth, and gave them magazine articles that promoted the benefits of a non-medicalised birth.
"Women's expectations and attitudes about birth are shaped by various sources of information long before they become pregnant, with one of the most popular being the media, and in particular, magazines," Ms Young said.
"We found that women who were exposed to a magazine article endorsing childbirth with no medical intervention, were more likely to change their intention towards having a more natural birth."
Ms Young said the findings provided preliminary support for a social communications strategy to offset the current information bias towards a medicalised birth, which could contribute to reducing the rates and dangers of medically unnecessary intervention for women having babies.
INFORMATION:
ELSE PRESS RELEASES FROM THIS DATE:
2015-05-07
People with diabetes who enroll in a health plan tailored to their medical condition are more likely to stick to their medication and actively take charge of their own health care. These are among the findings¹ of a study into the effectiveness of the Diabetes Health Plan, the first disease-specific health plan in the United States for patients with diabetes and pre-diabetes.
The health plan also helps reduce medication costs and ultimately may provide value for money to employers who provide this option to their employees, writes lead author O. Kenrik Duru of the ...
2015-05-07
Selling used to be so simple: pack up the wagon, harness the horse, and head to the nearest settlement. Today, retailers have to allocate their marketing dollars across a multitude of channels, from stores, catalogs, and traditional media to websites and apps. Recent research about consumer adoption of new sales channels indicates that marketing campaigns focused on social media and socioeconomic groupings are likely to give the greatest boost to disruptive new channels - but help propel new brick-and-mortar venues as well.
In "Social Contagion and Customer Adoption ...
2015-05-07
Archaeologists from the University of York have played a key role in Anglo-Danish research which has suggested the dawn of the Viking Age may have been much earlier - and less violent - than previously believed.
The study by Dr Steve Ashby, of the Department of Archaeology at York, working with colleagues from York and Aarhus University, identified the first signs of the Viking Age around 70 years before the first raid on England.
Previously, the start of the Viking Age has been dated to a June 793 raid by Norwegian Vikings on Lindisfarne. But the new research published ...
2015-05-07
Psychologists are to improve online health information on lung cancer after research showed that family members are more likely to search online to encourage loved ones to seek help.
This is one of the outcomes from research by PhD student Julia Mueller based in the School of Nursing, Midwifery and Social Work at The University of Manchester (part of the Manchester Cancer Research Centre) who will present her study today, Thursday 7 May 2015, at the Annual Conference of the British Psychology Society being held in Liverpool.
Julia Mueller said: "People displaying ...
2015-05-07
An international team of researchers has created tiny, complex scaffolds that mimic the intricate network of collagen fibres that form the human eardrum.
It is hoped the scaffolds can be used to replace eardrums when they become severely damaged, reducing the need for patients to have their own tissue used in reconstruction surgery.
The scaffolds have been presented today, 7 May, in IOP Publishing's journal Biofabrication.
The eardrum, otherwise known as the tympanic membrane (TM), is a thin, flexible and tough membrane that separates the external ear from the middle ...
2015-05-07
(PHILADELPHIA) - Despite extensive procedures to sterilize small and large bone fragments used in joint replacement or reconstructive surgeries, the rate of infection remains around 5 percent and can reach 11 percent or even higher in bone repairs for gunshot wounds or reconstruction after tumor removal. Infection after surgery is a serious complication that can require further surgery and can be life threatening. A new study demonstrates for the first time that an antimicrobial dye activated by light avidly adheres to bone to prevent bacteria from growing on bone fragments ...
2015-05-07
SALT LAKE CITY, Utah, May 7, 2015 - Myriad Genetics, Inc. (NASDAQ: MYGN) today announced it will present three studies that demonstrate the value of the Prolaris test for physicians and their patients at the 2015 American Urological Association (AUA) Annual Meeting being held May 15 to 19 in New Orleans, La.
Key presentations will showcase a new "active surveillance threshold" for men with localized prostate cancer based on the Prolaris test score, and the final results from PROCEDE 1000, which is the largest prospective clinical utility study to measure the impact of ...
2015-05-07
COLUMBUS, Ohio - When highly educated, dual-career couples have their first child, both spouses think the baby increases their workloads by equal amounts - but a new study suggests that's not true.
When asked directly, both men and women thought their own daily workloads had increased by more than four hours after their child was born.
Detailed time diaries that the new mothers and fathers kept told a different story. Both spouses overestimated their increased workload - but by widely varying amounts. Compared to the parents' estimated four hours of extra work each ...
2015-05-07
SAN FRANCISCO - Only half of women with cystic fibrosis (CF) report using contraception and frequently apt to become pregnant unintentionally, according to a new study from researchers at the Perelman School of Medicine at the University of Pennsylvania. The results of the study were presented earlier this week at the 2015 American Congress of Obstetricians and Gynecologists Annual Clinical and Scientific Meeting in San Francisco. As recently as the 1960s, children with cystic fibrosis - an inherited disease that causes thick, sticky mucus to form in the lungs, pancreas, ...
2015-05-07
Quantity of water on Earth not unique
Water likely reached Earth via comets and asteroids crashing into Earth's surface
Evidence found in the atmosphere of white dwarf star
Asteroid found to contain 30-35% Earth's water content
Research led by the University of Warwick and published by Royal Astronomical Society
Water delivery via asteroids or comets is likely taking place in many other planetary systems, just as it happened on Earth, new research strongly suggests.
Published by the Royal Astronomical Society and led by the University of Warwick, the research ...
LAST 30 PRESS RELEASES:
[Press-News.org] Popular media influences choice of childbirth
