PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

How intermittent feedback drives consumer impatience

News from the Journal of Consumer Psychology

2023-05-22
(Press-News.org) Researchers from Fudan University’s School of Management published a new paper in the Journal of Consumer Psychology that provides original insights about the impact different types of feedback consumers have on consumers’ psychological state.

Specifically, the research examines “piecemeal” feedback informing consumers of their progress or performance during each step of an online process such as making a purchase, playing a computer game, or customizing a product. The work compares intermittent feedback with “lump sum” feedback offered at the end of a process.

The article, recently published in the Journal of Consumer Psychology, is authored by Haichao Lin, Qian Xu, and Liyin Jin and offers a deeper understanding of how external factors impact consumers’ internal experience. Previous research has focused on how feedback reinforces consumer behavior but not on how different types of feedback affect consumers’ mindset and subsequent actions.

The authors found that intermittent feedback helped consumers connect their actions to progress toward a goal. This association generated a sense of impatience compared to those who only received lump sum feedback at the completion of a goal.  For example, piecemeal feedback such as “You have completed Step 1 in this customization, please proceed to Step 2…” provides consumers with the satisfaction of accomplishing an action. This reward boosts their motivation to quickly complete the next, generating greater impatience.

Through a series of five studies, the research team found that regular feedback forms a strong, reliable action-outcome association, spurring consumers to pursue prompt results in subsequent related or unrelated situations.

“This effect is robust regardless of whether the valence of feedback is positive or negative, whether the outcome involves gain or loss, and whether the form of feedback is monetary or informative,” the authors found.

The timing of piecemeal feedback is significant. The researchers discovered that piecemeal feedback increases consumer impatience only when it is provided at a fixed pace (rather than at a varied schedule) and immediately following specific behaviors that are directed toward action (rather than inaction).

The researchers propose several avenues for future research related to their findings including whether the effect of piecemeal feedback on consumer impatience holds if consumers are told beforehand about the feedback procedure. Given that the team measured consumer impatience immediately after receiving feedback, they suggest future studies could delay such measurement to explore how long the activated action–outcome persists.

Full article and author contact information available at https://myscp.onlinelibrary.wiley.com/doi/10.1002/jcpy.1347

#####

About the Journal of Consumer Psychology

The Journal of Consumer Psychology publishes top-quality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. The Journal is intended for researchers in consumer psychology, social and cognitive psychology, judgment and decision making, and related disciplines. It is also relevant to professionals in advertising and public relations, marketing and branding, consumer and market research, and public policy. Published by the Society for Consumer Psychology since its founding in 1992, JCP has played a significant role in shaping the content and boundaries of the consumer psychology discipline. Dr. Lauren Block (Lippert Professor of Marketing at the Zicklin School of Business, Baruch College) serves as the current Editor-in-Chief.

About the Society for Consumer Psychology (SCP)

The Society for Consumer Psychology is the premier voice to further the advancement of the discipline of consumer psychology in a global society. Building upon the Society's excellence in mentoring young behavioral scientists, the SCP facilitates the generation and dissemination of intellectual contributions and promotes professional development and research opportunities for its members around the globe. Dr. Tiffany White, Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at Gies College of Business, University of Illinois Urbana-Champaign, currently serves as the President.

END



ELSE PRESS RELEASES FROM THIS DATE:

Study points out errors in illustrations of one of the most famous scientific experiments

Study points out errors in illustrations of one of the most famous scientific experiments
2023-05-22
Illustrations of scientific experiments play a fundamental role in both science education and the dissemination of scientific knowledge to the general public. Confirming the adage that “a picture is worth a thousand words,” these depictions of famous experiments remain in the minds of those who study them and become definitive versions of the scientific process. Archimedes in the bath discovering the law of buoyancy; Newton refracting sunlight with a prism and defining the principles of modern optics; Mendel cultivating peas and laying the foundations of genetics – these are just a few well-known ...

For urban children with asthma, where they live is strongest predictor of exacerbations

For urban children with asthma, where they live is strongest predictor of exacerbations
2023-05-22
  ATS 2023, Washington, DC – For children with asthma residing in urban areas, the neighborhood they live in is a stronger predictor of whether they will have exacerbations (asthma attacks) than their family’s income or their parents’ level of educational attainment, according to research published at the ATS 2023 International Conference.   “Research has shown that social determinants of health underlie significant health disparities among children with asthma,” said the study’s corresponding author Emily Skeen, MD, pediatric pulmonary fellow, University of Colorado at Children’s Hospital Colorado, Aurora. ...

Public aware of and accept use of bacteria-killing viruses as alternative to antibiotics, study shows

2023-05-22
The public are in favour of the development of bacteria-killing viruses as an alternative to antibiotics – and more efforts to educate will make them significantly more likely to use the treatment, a new study shows. The antimicrobial resistance (AMR) crisis means previously treatable infections can kill. This has revitalised the development of antibiotic alternatives, such as phage therapy, which was first explored over a century ago but abandoned in many countries in favour of antibiotics. The study shows public acceptance of phage therapy is already ...

How a drought affects trees depends on what’s been holding them back

How a drought affects trees depends on what’s been holding them back
2023-05-22
(Santa Barbara, Calif.) — Droughts can be good for trees. Certain trees, that is. Contrary to expectation, sometimes a record-breaking drought can increase tree growth. Why and where this happens is the subject of a new paper in Global Change Biology. A team of scientists led by Joan Dudney at UC Santa Barbara examined the drought response of endangered whitebark pine over the past century. They found that in cold, harsh environments — often at high altitudes and latitudes — drought ...

RIT and URMC researchers study maternal nutrition and oral health for clues to childhood tooth decay

2023-05-22
Researchers from Rochester Institute of Technology and the University of Rochester Medical Center are taking a closer look at nutritional factors during pregnancy and in infancy associated with severe tooth decay in young children. Brenda Abu, assistant professor in RIT’s Wegmans School of Health and Nutrition and a researcher in maternal and child health, is collaborating on a study to investigate the Oral Microbiome in Early Infancy (OMEI) and Nutrition. Perinatal oral health expert Dr. Jin Xiao, associate professor at the Eastman Institute for Oral Health, is leading a large project funded by the National ...

Two small businesses added to Sandia National Laboratories’ Mentor-Protégé program

Two small businesses added to Sandia National Laboratories’ Mentor-Protégé program
2023-05-22
ALBUQUERQUE, N.M. — Sandia National Laboratories grew its Mentor-Protégé program from three companies to five with the addition of Dynamic Structures and Materials, LLC of Franklin, Tennessee, and Compunetics Inc., of Monroeville, Pennsylvania. The program not only helps small businesses develop and grow, but also helps foster long-term relationships that help Sandia achieve its mission. As one of 17 DOE national laboratories, Sandia’s mission includes: anticipating and resolving emerging national security challenges and innovating and ...

Scientists at Wake Forest University School of Medicine discover metabolic sensor may play role in Alzheimer’s disease

Scientists at Wake Forest University School of Medicine discover metabolic sensor may play role in Alzheimer’s disease
2023-05-22
WINSTON-SALEM, N.C. – May 22, 2023 – It’s well-known that people with Type 2 diabetes are at an increased risk of developing Alzheimer’s disease, but the reason why isn’t fully understood and is an area of current research. Now, scientists at Wake Forest University School of Medicine have uncovered a novel mechanism that shows increased sugar intake and elevations in blood glucose are sufficient to cause amyloid plaque buildup in the brain, which increases the risk of Alzheimer’s disease. Amyloid plaque is made up of toxic proteins in the brain. The study findings appear online ...

Early Frontier users seize exascale advantage, grapple with grand scientific challenges

Early Frontier users seize exascale advantage, grapple with grand scientific challenges
2023-05-22
With the world’s first exascale supercomputing system now open to full user operations, research teams are harnessing Frontier’s power and speed to tackle some of the most challenging problems in modern science. The HPE Cray EX system at the Department of Energy’s Oak Ridge National Laboratory debuted in May 2022 as the fastest computer on the planet and first machine to break the exascale barrier at 1.1 exaflops, or 1.1 quintillion calculations per second. That’s more calculations per second than every human on Earth could perform in four years. Frontier ...

Researchers modify drug to enter cells and treat pain

Researchers modify drug to enter cells and treat pain
2023-05-22
Altering the chemical properties of an anti-nausea drug enables it to enter an interior compartment of the cell and provide long-lasting pain relief, according to a new study led by researchers at NYU College of Dentistry’s Pain Research Center.    The study, published in the Proceedings of the National Academy of Sciences (PNAS), illustrates how pain signaling occurs inside cells rather than at the surface, highlighting the need for drugs that can reach receptors within cells.   G protein-coupled receptors (GPCRs) are a large ...

Ozone treaty is delaying first ice-free Arctic summer

2023-05-22
A 1987 global deal to protect the ozone layer is delaying the first ice-free Arctic summer by up to 15 years, new research shows. The Montreal Protocol – the first treaty to be ratified by every United Nations country – regulates nearly 100 man-made chemicals called ozone-depleting substances (ODSs). While the main aim was to preserve the ozone layer, ODSs are also potent greenhouse gases, so the deal has slowed global warming. The new study shows the effects of this include delaying the first ice-free ...

LAST 30 PRESS RELEASES:

Development of a global innovative drug in eye drop form for treating dry age-related macular degeneration

Scientists unlock secrets behind flowering of the king of fruits

Texas A&M researchers illuminate the mysteries of icy ocean worlds

Prosthetic material could help reduce infections from intravenous catheters

Can the heart heal itself? New study says it can

Microscopic discovery in cancer cells could have a big impact

Rice researchers take ‘significant leap forward’ with quantum simulation of molecular electron transfer

Breakthrough new material brings affordable, sustainable future within grasp

How everyday activities inside your home can generate energy

Inequality weakens local governance and public satisfaction, study finds

Uncovering key molecular factors behind malaria’s deadliest strain

UC Davis researchers help decode the cause of aggressive breast cancer in women of color

Researchers discovered replication hubs for human norovirus

SNU researchers develop the world’s most sensitive flexible strain sensor

Tiny, wireless antennas use light to monitor cellular communication

Neutrality has played a pivotal, but under-examined, role in international relations, new research shows

Study reveals right whales live 130 years — or more

Researchers reveal how human eyelashes promote water drainage

Pollinators most vulnerable to rising global temperatures are flies, study shows

DFG to fund eight new research units

Modern AI systems have achieved Turing's vision, but not exactly how he hoped

Quantum walk computing unlocks new potential in quantum science and technology

Construction materials and household items are a part of a long-term carbon sink called the “technosphere”

First demonstration of quantum teleportation over busy Internet cables

Disparities and gaps in breast cancer screening for women ages 40 to 49

US tobacco 21 policies and potential mortality reductions by state

AI-driven approach reveals hidden hazards of chemical mixtures in rivers

Older age linked to increased complications after breast reconstruction

ESA and NASA satellites deliver first joint picture of Greenland Ice Sheet melting

Early detection model for pancreatic necrosis improves patient outcomes

[Press-News.org] How intermittent feedback drives consumer impatience
News from the Journal of Consumer Psychology