BARNEGAT, NJ, September 02, 2010 (Press-News.org) According to MarketingSherpa, word of mouth is the most important influence in buying decisions. The second most significant decision influencer? Online video also referred to as business videos B2B.
This should come as no surprise. Within the last several years, there has been an explosion of video content on the web - and B2B marketers have taken notice. At a time when most budgets are being cut, the marketing spend on web video continues to grow. Why? Business videos B2B are simply the most effective method for communicating your sales message to the widest possible audience.
Online video is one of the tools Sales Engine International uses to help create awareness and nurture leads for our clients. Here are a few lessons we have learned:
1. Create video content for prospects in all phases of your buying cycle. Creating a video with a "buy now" sales message will only resonate with a small part of your prospect base - those who are "sales ready". Most prospects need to engaged and nurtured over time. Rather than creating one video than hammers home your value proposition consider making several smaller content pieces that address the different phases in your buying process. We've learned this is critical step in keeping top of mind awareness for our clients.
2. Be interesting. You have about six seconds to capture the interest of your viewer. There's no time for feature dumps or product tutorials. You may have the greatest solution in the world - but if you don't grab the viewer quickly - your message will never be heard. At Sales Engine, we call this creating a "punch in the nose".
3. You can't make a "viral video". The dream of most marketers is to create a video that goes viral. Unfortunately, B2B marketers who set out to create a "viral video" will almost certainly fail. Viral is what happens after the video is created. Although you can take actions to help spread your video - like posting it to You Tube and social networking sites - you cannot guarantee it will go viral.
Business videos B2B should play a significant role in your marketing strategy. Our clients have discovered its effectiveness with prospects in all phases of the buying cycle.
Sales Engine International is a Sales 2.0 marketing and sales performance organization. Clients come to us for innovative solutions to their sales revenue challenges. Thank you for reading our posting.
If you are conspicuous, compelling and consistently executing you have a marketing mix that will surely lead to success.
About Sales Engine International
Sales Engine International is a Sales 2.0 Prospect Engagement and Marketing Campaign Execution Company. Clients come to us for inbound and outbound marketing strategies, tools and services that engage and move your prospect through the funnel, result in more qualified leads, and offer complete marketing spend transparency.
SEI's unique Sales 2.0 prospect engagement and demand creation platform integrates advanced Social Media Marketing strategies with outbound campaigns. SEI clients enjoy more effective and accountable lead generation and faster sales cycles.
Our client portfolio ranges from startups to the Fortune 50.
Business Videos B2B by Sales Engine International
Reported by MarketingSherpa, word of mouth is the most important influencer in buying decisions. The next most important decision influencer? Online video also known as business videos B2B.
2010-09-02
ELSE PRESS RELEASES FROM THIS DATE:
SmileStop Photo Books' Parent Company Joins Greater Philadelphia Chamber of Commerce
2010-09-02
Hoster Binder, Inc., the parent company of SmileStop Photo Books, has recently become a member of the Greater Philadelphia Chamber of Commerce. The Chamber offers a direct connection to Greater Philadelphia's top organizations that focus on regional development initiatives. Joining the chamber gives Hoster Bindery and SmileStop Photo Books a stronger presence and influence in the region.
The Chamber represents approximately 5,000 member companies stretching across the 11 counties in three states of the Greater Philadelphia region. By joining, Hoster Bindery and SmileStop ...
First Class Racing Circus - Dubai und its passion
2010-09-02
Passion thoroughbred - the sheikh of the superlatives built a gigantic monument for his love: the biggest and most expensive racecourse of all times - Meydan. The dimensions exceed the traditional facilities in Louisville, USA or in English Ascot by a large factor. Even the grandstand is more than one kilometre long, on a 110 meters stretched wide screen races can be watched additionally. To the east of the spectator's stand a Marina for 80 yachts is developing, where boat owners can ride boats from Dubai Creek directly to the racecourse.
The opening during the 15th Dubai ...
NSF International Certifies Zeotech Zeobrite Xtreme
2010-09-02
NSF International has certified Zeotech's Zeobrite Xtreme filtration media for use in sand filters in swimming pools and other recreational water facilities and for use in municipal drinking water treatment. Zeotech is the only company to have zeolite filtration media certified by NSF International for use in both drinking water and recreational water applications. Zeolite filtration media combines the physical entrapment of fine particles with filtering of
contaminants to improve water clarity.
Certification to the NSF American National Standards for drinking water ...
Joy Keys chats with Author Susan Fales-Hill about One Flight Up
2010-09-02
One Flight Up with Author Susan Fales-Hill
---------------------------------------------------------
DATE: Saturday September 4, 2010
TIME: 11:30 a.m. - 12:00 p.m. ET
GO TO: http://www.blogtalkradio.com/joykeys and listen to the show from your computer.
CALL: 646-929-0368 to listen and ask questions from your phone.
-----------------------------------------------------------------------------------------------------
One Flight Up by Susan Fales-Hill- After years of searching for and finally landing that one perfect man, four Manhattan friends find themselves ...
cinec 2010 - Answers in 3D
2010-09-02
The new technology raises new questions. In an extensive seminar program at the cinec, experts will give everybody an insight into stereoscopy - from producers to cinema owners.
What started as a hype is getting serious: For many productions, Stereo 3D is the future. Each and every animation film from the big US studios is also released in a 3D version and the »real« action and adventure movies increasingly count on stereoscopic production, too.
The use of 3D technology seems inevitable when trying to impress a big audience with massive effects.
The producers of ...
Izzirent Now Offers Car Rental From The Milan Metropolitan Area
2010-09-02
European car hire company Izzirent has the pleasure of announcing the launch of its new dedicated website for car hire services in Italy. Passengers who are planning to use car rental in Milan will be able to benefit from great value deals using a car rental at Milan Malpensa Airport (http://www.izzirent.com/carrental/rental-cars-milan-malpensa-airport-italy) for their Italian holiday or business trip.
Italy is a land of dramatic scenery, world class cuisine, art masterpieces and a rich historic culture. With so much to see and choose from, using a website like izzirent.com ...
Gap year travellers are more successful later in life, new research published by Gapforce suggests
2010-09-02
Graduates that have been on a gap year will be more successful in their career later in life, according to new research.
Nearly three quarters (70 per cent) of workers who took a year out to travel the world rate themselves as very successful in their career opposed to only half of those that headed straight to university.
Those that do choose to see the big wide world before starting their degree are also likely to earn more than those that didn't.
The poll of 3000 graduates carried out by Gapforce, one of the UK's leading gap year companies, revealed that the ...
Monitis Now Speaks Singlish, Lah! Adds a New Monitoring Node in Singapore
2010-09-02
The new node will be managed by Singapore-based En Technologies. Along with a new node in Spain, this brings to 12 the number of Monitis monitoring nodes available worldwide. This is in addition to Monitis' exclusive ability to offer IT managers nodes from custom locations of their choosing.
What makes Monitis' nodes so unique is their True One-Minute Monitoring. This means that each of Monitis' 12 nodes is monitoring a client's site every minute. This is not the case with most other companies that claim to offer one-minute monitoring. Such companies only monitor once ...
Hanson Ranch Real Estate Appraisal: Why it is a Necessity
2010-09-02
When it comes to a Hanson ranch real estate, some people skip the appraisal after the sale or a purchase. However, a Tuscany Calgary real estate appraisal is actually a necessity, according to experts in this field. There are many reasons as to why you need one, starting with the most obvious reason of all – the fact that it is actually a requirement by most financial institutions in the event that there is a conflict between loans and mortgages. Read on ahead to know more about this real estate matter.
Any Hanson Ranch real estate pro knows that the value of one ...
MyHost Corp - Web Hosting Company Expands Name Servers Infrastructure to Europe
2010-09-02
With yet another strategic move, MyHost Corp.'s Networking & Website Hosting Infrastructure department has just expanded the hosting company's name server grid. Consequently, the organization is now able to cover more efficiently the name server propagation at increased speeds in both United States of America and Europe.
Considering that MyHost Corp. is a Delaware-based corporation, its DNS infrastructure was initially focused on the United States of America, aiming to effectively cover this specific geographical area. However, as international business opportunities ...
LAST 30 PRESS RELEASES:
Time alone heightens ‘threat alert’ in teenagers – even when connecting on social media
Study challenges long-held theories on how migratory birds navigate
Unlocking the secrets of ketosis
AI analysis of PET/CT images can predict side effects of immunotherapy in lung cancer
Making an impact. Research studies a new side of helmet safety: faceguard failures
Specific long term condition combinations have major role in NHS ‘winter pressures’
Men often struggle with transition to fatherhood amid lack of targeted information and support
More green space linked to fewer preventable deaths in most deprived areas of UK
Immunotherapy drug pembrolizumab improves outcomes for patients with soft tissue sarcoma
A formula for life? New model calculates chances of intelligent beings in our Universe and beyond
Could a genetic flaw be the key to stopping people craving sugary treats?
Experts urge complex systems approach to assess A.I. risks
Fossil fuel CO2 emissions increase again in 2024
Winners of Applied Microbiology International Horizon Awards 2024 announced
A toolkit for unraveling the links between intimate partner violence, trauma and substance misuse
Can everyday physical activity improve cognitive health in middle age?
Updated guidance reaffirms CPR with breaths essential for cardiac arrest following drowning
Study reveals medical boards rarely discipline physician misinformation
New treatment helps children with rare spinal condition regain ability to walk
'Grow Your Own' teacher prep pipeline at the University of Louisiana at Lafayette funded by US Department of Education
Lab-grown human immune system uncovers weakened response in cancer patients
More than 5 million Americans would be eligible for psychedelic therapy, study finds
Children’s Hospital of Philadelphia researchers find community health workers play critical role in coordinating asthma care across home, school and community
Comprehensive Genomic Profiling leads to better patient outcomes, new joint study says
Animated movie characters with strabismus are more likely to be villains, study finds
How retailers change ordering strategy when a supplier starts its own direct channel
Young coral use metabolic tricks to resist bleaching
Protecting tax whistleblowers pays off
Bioluminescent proteins made from scratch enable non-invasive, multi-functional biological imaging
New study links air pollution with higher rates of head and neck cancer
[Press-News.org] Business Videos B2B by Sales Engine InternationalReported by MarketingSherpa, word of mouth is the most important influencer in buying decisions. The next most important decision influencer? Online video also known as business videos B2B.