Social Media Agency Umpf Creates Lucrative Foursquare Check In

The GBP1,000 (US$1,500) Foursquare check in.

2011-01-28

LEEDS, ENGLAND, January 28, 2011 (Press-News.org) Following the appointment of two new staff and to celebrate its move into larger riverside premises, UK-based PR and social media agency Umpf has created a unique campaign - the UK's most lucrative Foursquare check-in.

The agency's social media campaign includes a tilt-shift style film showing its office move and the special offer - a GBP1,000 (US$1,500) discount voucher.

The voucher, redeemable against the agency's social media services, is available throughout 2011 for anyone who checks in to its new offices on Foursquare, and then Tweets the check in.

Umpf owner Adrian Johnson said: "We wanted to do something a bit different to the boring old 'smiling-staff-in-new-offices' photo - so true to our work we've added a social media layer with a unique offer which we believe is the UK's, if not the world's, most lucrative Foursquare special."

Following a succession of new client wins, Umpf has also appointed two additional members of staff as the company continues to expand.

Katie Scoggins and Louise Woodward - who take on the roles of Senior Account Executive and Senior Account Manager respectively - have both joined from PR agency Lucre Communications and will bolster Umpf's consumer offer.

Umpf was founded by former Lucre Communications Board Director Adrian Johnson in August 2009. It has recently won clients including American appliance giant GE, South African vineyard leasing business Barringtons International, online travel agency PublicSectorDirect.com, as well as a project for Pakistani pop princess Annie Khalid.

Johnson added: "The business has enjoyed a successful 12 months and we have taken on larger premises into which we hope to grow this year.

"Katie and Louise are the first part of our 2011 expansion plans and I'm delighted to have two of the best people in the business join the agency."

Louise Woodward said: "Having worked with Adrian previously at Lucre it was impossible to pass up the opportunity to be part of his new agency. Umpf had a fantastic 2010 and it is great to be working for such a creative, forward thinking and ambitious company."

Full details of Umpf's Foursquare campaign.

ELSE PRESS RELEASES FROM THIS DATE:

Neuroscientists learn how channels fine-tune neuronal excitability

2011-01-27

Scientists in the Hotchkiss Brain Institute at the Faculty of Medicine, University of Calgary, have discovered a new mechanism that nerve cells (neurons) use to fine-tune their electrical output. The exciting discovery, published this week in the prestigious journal Nature Neuroscience, provides new insights about how the activity of the nervous system is regulated at the cellular level. Nerve cells in our nervous system use electrical impulses to transmit signals throughout our body. One way that they do this is through the trafficking of calcium channels through to ...

Nanowires exhibit giant piezoelectricity

2011-01-27

Gallium nitride (GaN) and zinc oxide (ZnO) are among the most technologically relevant semiconducting materials. Gallium nitride is ubiquitous today in optoelectronic elements such as blue lasers (hence the blue-ray disc) and light-emitting-diodes (LEDs); zinc oxide also finds many uses in optoelectronics and sensors. In the past few years, though, nanostructures made of these materials have shown a plethora of potential functionalities, ranging from single-nanowire lasers and LEDs to more complex devices such as resonators and, more recently, nanogenerators that convert ...

The world can be powered by alternative energy, using today's technology, in 20-40 years

2011-01-27

VIDEO: A new study -- co-authored by Stanford researcher Mark Z. Jacobson and UC-Davis researcher Mark A. Delucchi -- analyzing what is needed to convert the world's energy supplies to clean... Click here for more information. If someone told you there was a way you could save 2.5 million to 3 million lives a year and simultaneously halt global warming, reduce air and water pollution and develop secure, reliable energy sources – nearly all with existing technology and ...

Molecular mechanism links stress with predisposition for depression

2011-01-27

A new study provides insight into how stress impacts the brain and may help to explain why some individuals are predisposed to depression when they experience chronic stress. The research, published by Cell Press in the January 27 issue of the journal Neuron, reveals complex molecular mechanisms associated with chronic stress and may help to guide new treatment strategies for depression. "Many individuals exposed to stressful events do not show signs or symptoms of depression; however, some individuals exposed to psychological stress are predisposed to major depression," ...

Brain 'GPS' illuminated in migratory monarch butterflies

2011-01-27

A new study takes a close look at the brain of the migratory monarch butterfly to better understand how these remarkable insects use an internal compass and skylight cues to navigate from eastern North America to Mexico each fall. The research, published by Cell Press in the January 27 issue of the journal Neuron, provides key insights into how ambiguous sensory signals can be integrated in the brain to guide complex navigation. Previous research has shown that migrants use a time-compensated "sun compass" to maintain a southerly direction during flight. "In general, ...

'Hidden plumbing' helps slow Greenland ice flow

2011-01-27

Hotter summers may not be as catastrophic for the Greenland ice sheet as previously feared and may actually slow down the flow of glaciers, according to new research. A letter published in Nature on 27 January explains how increased melting in warmer years causes the internal drainage system of the ice sheet to 'adapt' and accommodate more melt-water, without speeding up the flow of ice toward the oceans. The findings have important implications for future assessments of global sea level rise. The Greenland ice sheet covers roughly 80% of the surface of the island and ...

Data point to role of cellular bioenergetics as a new mechanistic approach to treat immune disorders

2011-01-27

Plymouth, Mich. – January 26, 2011 – Lycera Corporation, a biopharmaceutical company pioneering an innovative approach to developing novel oral medicines to treat autoimmune diseases, today announced positive data from the University of Michigan demonstrating the role of bioenergetics in selectively inhibiting pathogenic lymphocytes while preserving and enhancing the normal immune system. The findings, published online today in Science Translational Medicine, support Lycera's promising novel therapeutic approach to treating a broad spectrum of immune diseases. Cellular ...

Little-known growth factor enhances memory, prevents forgetting in rats

2011-01-27

A naturally occurring growth factor significantly boosted retention and prevented forgetting of a fear memory when injected into rats' memory circuitry during time-limited windows when memories become fragile and changeable. In the study funded by the National Institutes of Health, animals treated with insulin-like growth factor (IGF-II) excelled at remembering to avoid a location where they had previously experienced a mild shock. "To our knowledge, this is the first demonstration of potent memory enhancement via a naturally occurring factor that readily passes through ...

Orangutan DNA more diverse than human's, remarkably stable through the ages

2011-01-27

VIDEO: Researchers led by Washington University in St. Louis have decoded the DNA of 11 orangutans. An analysis of their genomes reveals intriguing clues about the evolution of great apes, including... Click here for more information. Among great apes, orangutans are humans' most distant cousins. These tree dwellers sport a coat of fine reddish hair and have long been endangered in their native habitats in the rainforests of Sumatra and Borneo in Southeast Asia. Now, ...

Astronomers find most distant galaxy candidate yet seen

2011-01-27

SANTA CRUZ, CA--Astronomers studying ultra-deep imaging data from the Hubble Space Telescope have found what may be the most distant galaxy ever seen, about 13.2 billion light-years away. The study pushed the limits of Hubble's capabilities, extending its reach back to about 480 million years after the Big Bang, when the universe was just 4 percent of its current age. "We're getting back very close to the first galaxies, which we think formed around 200 to 300 million years after the Big Bang," said Garth Illingworth, professor of astronomy and astrophysics at the University ...

LAST 30 PRESS RELEASES:

Global cervical cancer vaccine roll-out shows it to be very effective in reducing cervical cancer and other HPV-related disease, but huge variations between countries in coverage

Personalised “cocktails” of antibiotics, probiotics and prebiotics hold great promise in treating a common form of irritable bowel syndrome, pilot study finds