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‘Cool’ signs based on a new colorful, flexible electronic display technology

2025-11-12
(Press-News.org) Electronic signs are all around us, giving directions or advertising the latest gadget. In ACS Energy Letters, researchers report that they’ve developed a dynamic display technology that dissipates heat instead of generating it when the color changes, cooling the surface underneath. They also showed the display could be attached to flexible backings and wrapped over skin. The passive cooling mechanism could usher in the next generation of sustainable, flexible outdoor signs and smart devices.

“The technology could be used on building billboards to show ads and also help passively cool a building’s interior,” say Boxiang Wang, Ming Xiao and Shenghao Jin, co-authors of the study.

As climate change boosts temperatures around the globe, the demand for cooling devices — especially those that use little energy — is growing. Researchers have developed materials that stay cool in the sun using passive daytime radiative cooling. But so far, these cooling materials are usually white or silver and can’t switch colors. A solution could be materials that change color when voltage is applied, producing programmable images. But current versions absorb light uncontrollably when colors switch, which ends up heating the device. So, Wang, Xiao, Jin and colleagues wanted to develop a way to control which wavelengths of light are absorbed.

The team built a proof-of-concept device with a multilayered electrode and an indium tin oxide glass counter electrode with a silver-containing electrolyte solution in between. Depending on the applied voltage, the display appears white or colored. When it’s white, the top layer reflects light and cools the device. When the voltage is adjusted to display a color, silver from the electrolyte solution deposits onto the bottom glass electrode and only limited wavelengths of light are absorbed. This happens without interfering with the reflected light or generating heat, and it is reversible.

In tests, the display device reduced the temperature of the substrate underneath by 5 to 10 degrees Fahrenheit (3 to 5 degrees Celsius) compared to surrounding air while changing color, a function that is not present in conventional passive cooling materials. The device outperformed conventional display devices in the summer heat, cooling the surface underneath by 11 to 23 F (6 to 13 C) more than the other devices while displaying vibrant colors like magenta and using less energy.

The researchers also created a pixelated electrode with separate holes for the electrolyte solution. Each independent pixel’s color could be controlled by applying different voltages, forming letters. The letters were visible in indoor lighting and sunlight. Finally, the device was attached to flexible plastic backings and showed its versatility by wrapping over a person’s arm. The researchers say that the technology could someday be used in smart buildings and vehicles, outdoor displays, and wearable devices.

The authors acknowledge funding from the National Natural Science Foundation of China, the Science and Technology Commission of Shanghai Municipality, the Chinese Academy of Sciences, the Sichuan Science and Technology Program, and the Natural Science Foundation of Hubei Province.

The paper’s abstract will be available on Nov. 12 at 8 a.m. Eastern time here: http://pubs.acs.org/doi/abs/10.1021/acsenergylett.5c02196

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The American Chemical Society (ACS) is a nonprofit organization founded in 1876 and chartered by the U.S. Congress. ACS is committed to improving all lives through the transforming power of chemistry. Its mission is to advance scientific knowledge, empower a global community and champion scientific integrity, and its vision is a world built on science. The Society is a global leader in promoting excellence in science education and providing access to chemistry-related information and research through its multiple research solutions, peer-reviewed journals, scientific conferences, e-books and weekly news periodical Chemical & Engineering News. ACS journals are among the most cited, most trusted and most read within the scientific literature; however, ACS itself does not conduct chemical research. As a leader in scientific information solutions, its CAS division partners with global innovators to accelerate breakthroughs by curating, connecting and analyzing the world’s scientific knowledge. ACS’ main offices are in Washington, D.C., and Columbus, Ohio.

Registered journalists can subscribe to the ACS journalist news portal on EurekAlert! to access embargoed and public science press releases. For media inquiries, contact newsroom@acs.org.

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[Press-News.org] ‘Cool’ signs based on a new colorful, flexible electronic display technology