George Eremionkhale, Managing Director of Dansa Foods, Expands into New Markets in African Business Review
Although Dansa Foods is a fairly young company, an African Business Review interview reveals an impressive portfolio of products.
SAN DIEGO, CA, March 18, 2011
Although Dansa Foods is a fairly young company, an African Business Review interview reveals an impressive portfolio of products.Dansa Foods is an indigenous Nigerian company and operates within the Fast Moving Consumer Goods (FMCG) industry. Part of the Dangote Group - the largest manufacturing conglomerate in Nigeria - Dansa Foods started commercial production in 2006 with its Tetrapack line. However, Dansa's product line has expanded dramatically since then and now offers consumers a range of fruit juices, carbonated soft drinks , dairy products and bottled water.
"We are a young company but in this short period, we have been able to get our local brands into every household in Nigeria," says Managing Director George Eremionkhale who has 25 years experience in the beverage industry. "We are the only company to have this full range of non-alcoholic beverages in Nigeria. We are flexible and able to make quick decisions as well as driving innovation in terms of products and packaging."
Africa's growing economy and Nigeria's investment potential has not gone unnoticed by Dansa. Eremionkhale firmly believes that with a population of more than 140 million people, Dansa will be able to satisfy the customer's growing needs.
"In five years, I see us extending our lines to have a lot more packages and products in relation to consumer preferences. We want to take advantage of our online social network so customers can interact with us," says Eremionkhale.
Read the full company report, here.
About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.
African Business Review is headquartered in Norwich, UK. For more information, contact 44 (0)1603 217516 or visit http://www.africanbusinessreview.co.za/