Debenhams Sees Bra in a Jar Sales Soar

Debenhams Beauty Hall reveals women are worrying about the appearance of their necks and busts causing a boom in 'bra in a jar' products.

2011-03-30

LONDON, ENGLAND, March 30, 2011 (Press-News.org) Debenhams Beauty Hall has revealed that women are worrying about the appearance of their necks and busts as much as their faces, causing a boom in 'bra in a jar' products.

Products designed to minimise turkey necks and smooth crepey cleavage are up 265% on last year, so that the sector is now one of the fastest growing in the beauty industry.

Women, conscious of the 'Madonna effect' - age-defying face yet age-indicating neck and decolletage - are turning to dedicated creams to turn back the years and achieve the full, glowing cleavage making a comeback on red carpets and high streets alike.

Celebrities such as "the sexiest woman in the world"* Christina Hendricks (age 36 years), Nigella Lawson (51), Jane Seymour (60), and Raquel Welch (70) have shown age is no barrier to a fantastic decolletage and with summer on the way, British women are preparing for bikini season with gusto.

Sara Stern, director of Beauty at Debenhams said, "However much you take care of your face, ignoring the decolletage and neck area will betray your age in a second.

"Motherhood, too much sun, lack of moisturiser and use of perfume on the area can damage the thin, fragile skin and wrinkles and sun spots will all be evident.

"We've already seen a boost in sales of cleavage-enhancing push up bras and now our Beauty Hall is following suit. The popularity of the hourglass figure shows no signs of slowing and women are keen to turn back the clock with a plump bust."

Bust make-up has also experienced a rise in sales with women masking any imperfections with fake tan (up 28%) and using bronzer (up 7%) to shade in the illusion of the ideal cleavage, a long established tool used by make-up artists.

Stern added, "A high SPF suncream should be an everyday staple for any women concerned about her skin. Bust specific toning and firming creams go one step further to improve the area and combined with a well-fitting bra will maintain your assets."

* in a poll of readers taken by Esquire magazine, 2010.

About Debenhams:
Debenhams is a leading department stores group with a strong presence in key product categories including womenswear, menswear, childrenswear, home and health, beauty and make up. Debenhams is the second largest department store chain in the UK.

Debenhams operates 161 stores in the UK and Republic of Ireland. Debenhams also has 61 international franchise stores in 24 countries and six Magasin stores in Denmark.

Designers at Debenhams include Preen, Jonathan Saunders, Jonathan Kelsey, Roksanda Ilincic, Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.

Website: http://www.debenhams.com/

ELSE PRESS RELEASES FROM THIS DATE:

New cancer drug discovered at U-M heads to clinical trials

2011-03-30

ANN ARBOR, Mich. — Researchers at the University of Michigan Comprehensive Cancer Center have developed a new drug called AT-406 with potential to treat multiple types of cancer. A study, published this week in the Journal of Medicinal Chemistry, showed that AT-406 effectively targets proteins that block normal cell death from occurring. Blocking these proteins caused tumor cells to die, while not harming normal cells. The researchers believe the drug could potentially be used alone or in combination with other treatments. The normal cell death process, called apoptosis, ...

K-State chemists' biosensor may improve food, water safety and cancer detection

2011-03-30

MANHATTAN, KAN. -- A nanotechnology-based biosensor being developed by Kansas State University researchers may allow early detection of both cancer cells and pathogens, leading to increased food safety and reduced health risks. Lateef Syed, doctoral student in chemistry, Hyderabad, India, is developing the biosensor with Jun Li, associate professor of chemistry. Their research focuses on E. coli, but Syed said the same technology could also detect other kinds of pathogens, such as salmonella and viruses. "Kansas is a leading state in meat production and the poultry ...

Business Monitor International Launches Special Report on MENA Crisis

2011-03-30

Business Monitor International has revealed a special report recently launched on its website that looks at the key risks to global recovery and stability following the crisis in the Middle East and North Africa. The report states that the wave of popular protests that have swept across the Middle East and North Africa (MENA) since January 2011 constitutes the biggest shake-up to the region for at least a generation, and its impact will be felt for many years to come. The unrest also poses the biggest risk to the global economic recovery this year, not least because ...

Improve crop yield by removing manure solids

2011-03-30

Madison, WI, MARCH 29, 2011 – Manure has long been used as a crop fertilizer, but the challenge of finding an efficient use of the nutrients found in manure is ever present. The ratio of nitrogen to phosphorus in manure is low in relation to the nutrient needs of most crops. Therefore, crops tend to be overloaded with manure to meet the nitrogen requirement of agricultural crops, but the excess phosphorus from the process can damage the environment. In a study funded by agriculture and Agri-Food Canada, scientists at the Pacific Agri-Food Research Centre in Agassiz, British ...

NSF announces new awards that will investigate more efficient ways to harvest sunlight

2011-03-30

Scientists in the United States and the United Kingdom have been awarded funding totaling more than $10.3 million to improve the process of biological photosynthesis. The U.S. National Science Foundation (NSF) and the U.K. Biotechnology and Biological Sciences Research Council (BBSRC) collaborated in issuing these jointly funded awards. Photosynthesis allows biological systems to use sunlight and carbon dioxide to produce sugars and oxygen. This process is ultimately responsible for the food we eat and the fossil fuels we burn today. Four transatlantic research teams ...

Ernest Jones Announces the Launch of Tolkowsky Diamond Jewellery

2011-03-30

Ernest Jones has announced the launch of the Tolkowsky diamond jewellery collection. In launching this prestigious brand, Ernest Jones is offering consumers the opportunity to buy high quality, prestige jewellery with history and pedigree, on the high street. To celebrate this launch with Tolkowsky, Ernest Jones will be offering three of the most valuable jewellery items it has ever sold - The Tolkowsky Tumbling Suite. This consists of the White Gold Tolkowsky Tumbling Tiara totalling 8.51ct Diamond, White Gold Tolkowsky Tumbling Necklace totalling 19.15ct Diamond, White ...

How plants absorb pollutants

2011-03-30

Madison, WI, MARCH 29, 2011 – The environmental concern is great when considering the role of toxic contaminants in the plant-soil relationship. Understanding plant's absorption and accumulation of these contaminants from the soil would be incredibly beneficial. One highly carcinogenic contaminant commonly found in soil is called polycyclic aromatic hydrocarbons. They are the byproduct of the incomplete combustion of coal, oil, gas, and garbage. These contaminants can also be manufactured; they can be found in certain dyes, plastics and pesticides. Since most the contaminants ...

PruHealth Reveals 39 is the Age Brits Start to Worry About Health

2011-03-30

PruHealth has announced that 39 is the age Brits really start to worry about their health, according to new calculations* by the insurer that rewards people for engaging in healthy behaviour. With thirty-something peers such as fitness-fanatic Gwyneth Paltrow (38 years) and channel-swimming David Walliams (39 years) showing vitality and achieving their health goals, perhaps it's understandable the average Brit is feeling the heat as they approach the big four-zero. However it seems Brits are all woe and not enough go. Whilst one in ten (11 per cent) constantly worry ...

Calculating livestock numbers by weather and climate

2011-03-30

This release is available in Spanish. Ranchers in the central Great Plains may be using some of their winter downtime in the future to rehearse the upcoming production season, all from the warmth of their homes, according to U.S. Department of Agriculture (USDA) soil scientists. The ranchers would use the GPFARM (Great Plains Framework for Agricultural Resource Management)-Range computer model to see which cattle or sheep stocking rate scenarios are sustainable. Soil scientists Gale Dunn and Laj Ahuja with USDA's Agricultural Research Service (ARS) are testing the model ...

Cancer is a p53 protein aggregation disease

2011-03-30

Protein aggregation, generally associated with Alzheimer's and mad cow disease, turns out to play a significant role in cancer. In a paper published in Nature Chemical Biology, Frederic Rousseau and Joost Schymkowitz of VIB, K.U.Leuven and Vrije Universiteit Brussel describe that certain mutations of p53, an important tumor suppressor, cause the protein to misfold in a way that the proteins start to aggregate. This not only disrupts the protective function of normal p53, but of other related proteins as well. p53 plays a central role in protection against cancer In ...

LAST 30 PRESS RELEASES:

AI finds undiagnosed liver disease in early stages

The American Society of Tropical Medicine and Hygiene and the Bill & Melinda Gates Foundation announce new research fellowship in malaria genomics in honor of professor Dominic Kwiatkowski