South East Labels: a Greener Supply Chain

Clearer product labeling can help consumers make greener choices and businesses to gain a competitive advantage.

2011-04-07

WEST SUSSEX, ENGLAND, April 07, 2011 (Press-News.org) A new report by the Confederation of British Industry describes changes in labeling as a 'win win for businesses and consumers' and one that will help the UK meet its carbon reduction targets. South East Labels welcomes the report with its endorsement of clear labeling policies as a vital part of commercial success and environmental gains. The report offers particular encouragement for SMEs, which can often be quicker to seize the initiative, to innovate and therefore to gain market share and status.

The CBI report Buying into it: making the consumer case for low carbon is backed by detailed national research conducted by IPSOS Mori. It includes the results of detailed face to face consumer interviews along with case studies from car manufacturing to telecommunications and retailing. The evidence suggests that when consumers have clear, reliable labeling information enabling them to compare products and make choices, the balance tips in balance in favour of greener products over others of similar price and performance.

The report emphasises that government must find more creative ways to join up consumer demand and business investment in low-carbon technologies and production processes. The report echoes research from the Carbon Trust which found that two-thirds of consumers felt it was important to buy from environmentally responsible companies.

In 2009 Hewlett Packard became one of the first businesses to be awarded the Carbon Trust Standard, for its commitment to measure and reduce its carbon emissions year on year. This standard requires companies to look carefully at reducing emissions in their supply chain. The new VIP Color V485e full-colour label printer available from South East Labels makes full use of Hewlett Packard inkjet label printing technology and can help businesses become just one shade greener.

Other green products from South East Labels include print your own laser labels for small label runs, and inventory control software designed to help businesses reduce waste.

About South East Labels

South East labels is based in Pulborough, West Sussex. Established since 1988, South East Labels has in-depth experience of supplying printed labels, labeling consumables, and labeling systems across a wide range of industries, to businesses who value continuity of supply and quick turnaround.

Website: http://www.southeastlabels.co.uk/

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