Imaging Advantage Launches National Program for Radiology-E.D. Process Optimization

SANTA MONICA, CA, July 14, 2011 (Press-News.org) Brian Hall, Senior Vice President of Imaging Advantage (www.imagingadvantage.com), headquartered in Santa Monica CA, today announced the launch of Imaging Advantage's "RAD-ED Optimization Program". The initiative was developed in conjunction with senior ED physicians and radiologists in Imaging Advantage's national network. In describing the program's importance, Mr. Hall explained its driving principle: "Nearly half of all imaging volume originates in hospital emergency departments. In many cases, ED physicians are relying on preliminary or "wet reads" and complain about inconsistencies in interpretations."

Imaging Advantage outlined plans to roll out the program over the course of this year to its hospital system clients. Mr. Hall explained that the goals for successful implementation of this initiative are intended to drive "complete alignment between Imaging and the ED." These include:

- Improving patient care by removing imaging as an ED throughput bottleneck
- Leveraging imaging workflow dashboards for real-time ED staffing adjustments
- Reducing potential legal liability by eliminating 'prelims' and 'wet reads' dependence
- Enabling 24x7x365 video conferencing of ED physicians and subspecialty radiologists, pre- and post-exam

"We have already implemented these initiatives individually in our client sites nationwide," explained Mr. Hall. "What we are doing now," he continued, "is integrating these best-practices into a comprehensive program to connect seamlessly into the workflow of emergency departments, both inside our current network and with new prospective partners."

About Imaging Advantage

Imaging Advantage is the nation's leading provider of comprehensive radiology practice management solutions to hospitals, imaging centers and radiology groups. Imaging Advantage has an unparalleled track record in building, optimizing and growing radiology practices across the country. Imaging Advantage's mission is to deliver world-class patient care, while simultaneously producing measurable and transformative operational and financial improvements for its clients.

Imaging Advantage's client facilities range from community hospitals to metropolitan Level I trauma centers and multi-site hospital systems. The company has a team of over 170 board-certified and fellowship-trained radiologists covering the entire range of radiology subspecialties. These assets enable Imaging Advantage to leverage resources on a national level, bringing a breadth and depth of service that exceeds the capacity of local groups or teleradiology vendors.

Imaging Advantage is headquartered in Santa Monica, California with offices throughout the country. For more information, please visit http://www.imagingadvantage.com.

Please direct all inquiries to:

Media Relations
Imaging Advantage LLC
1505 4th Street
Santa Monica, California 90401
T: (800) 914-9789
E: media@imagingadvantage.com
http://www.imagingadvantage.com