Prompt Proofing Blog Post: Marketing Tips: Email Marketing Campaigns

According to the Direct Marketing Association, email marketing campaigns produce an average return of more than $50 for each dollar spent.

2012-06-08

VANCOUVER, BC, June 08, 2012 (Press-News.org) According to the Direct Marketing Association, email marketing campaigns produce an average return of more than $50 for each dollar spent. Given that email marketing is pretty cost effective anyway, this statistic does make it seem a no-brainer.

Certainly, we at Prompt Proofing have noticed that, whenever we send out a mass email, it generates new orders. These orders come from our existing customers, since they are the ones who have agreed to receive email from us. If people have not used your services, or purchased one of your products, for a while, you may well have fallen off their radar. An email serves to refresh their memory - next time they need something that you can provide, they will think of you - always assuming, naturally, that they were happy with your service the first time!

Email marketing is not a 'one-size-fits-all' answer to your marketing needs. A generic email aimed at just about everyone will likely resonate with no one. Spend a little time analyzing your clients' needs and buying patterns; identify your high-value clients so that you can target similar people. Adjust your email marketing to fit the specific needs of your different clients and personalize it as far as is feasible. A campaign that appeals to a software manufacturer will not necessarily work for a chiropractor or an accountancy business.

Remember that email marketing is all about building relationships with your clients. The purpose of email marketing is not to promote and sell but to inform, advise and offer solutions while establishing a rapport with your customers, actual or potential. People are far more likely to buy from someone they trust and feel that they have a relationship with. They will also appreciate that you have taken the trouble to know a little about them and are not just sending out mass emails in the hope that one in a 100 will hit a target.

About Prompt Proofing

Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.

Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. Visit our website for more information at http://www.PromptProofing.com.

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