VANCOUVER, BC, June 08, 2012 (Press-News.org) According to the Direct Marketing Association, email marketing campaigns produce an average return of more than $50 for each dollar spent. Given that email marketing is pretty cost effective anyway, this statistic does make it seem a no-brainer.
Certainly, we at Prompt Proofing have noticed that, whenever we send out a mass email, it generates new orders. These orders come from our existing customers, since they are the ones who have agreed to receive email from us. If people have not used your services, or purchased one of your products, for a while, you may well have fallen off their radar. An email serves to refresh their memory - next time they need something that you can provide, they will think of you - always assuming, naturally, that they were happy with your service the first time!
Email marketing is not a 'one-size-fits-all' answer to your marketing needs. A generic email aimed at just about everyone will likely resonate with no one. Spend a little time analyzing your clients' needs and buying patterns; identify your high-value clients so that you can target similar people. Adjust your email marketing to fit the specific needs of your different clients and personalize it as far as is feasible. A campaign that appeals to a software manufacturer will not necessarily work for a chiropractor or an accountancy business.
Remember that email marketing is all about building relationships with your clients. The purpose of email marketing is not to promote and sell but to inform, advise and offer solutions while establishing a rapport with your customers, actual or potential. People are far more likely to buy from someone they trust and feel that they have a relationship with. They will also appreciate that you have taken the trouble to know a little about them and are not just sending out mass emails in the hope that one in a 100 will hit a target.
About Prompt Proofing
Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.
Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. Visit our website for more information at http://www.PromptProofing.com.
We offer coupons, news and more through our social media sites:
Follow us on Twitter at: http://twitter.com/promptproofing
Like us on Facebook at: http://www.facebook.com/promptproofing
Prompt Proofing Blog Post: Marketing Tips: Email Marketing Campaigns
According to the Direct Marketing Association, email marketing campaigns produce an average return of more than $50 for each dollar spent.
2012-06-08
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
A different drummer: Stanford engineers discover neural rhythms drive physical movement
2012-06-05
Unlike their visual cousins, the neurons that control movement are not a predictable bunch. Scientists working to decode how such neurons convey information to muscles have been stymied when trying to establish a one-to-one relationship between a neuron's behavior and external factors such as muscle activity or movement velocity.
In an article published online June 3rd by the journal Nature, a team of electrical engineers and neuroscientists working at Stanford University propose a new theory of the brain activity behind arm movements. Their theory is a significant departure ...
Study suggests expanding the genetic alphabet may be easier than previously thought
2012-06-05
LA JOLLA, CA – A new study led by scientists at The Scripps Research Institute suggests that the replication process for DNA—the genetic instructions for living organisms that is composed of four bases (C, G, A and T)—is more open to unnatural letters than had previously been thought. An expanded "DNA alphabet" could carry more information than natural DNA, potentially coding for a much wider range of molecules and enabling a variety of powerful applications, from precise molecular probes and nanomachines to useful new life forms.
The new study, which appears in the June ...
Rhythmic firing of nerve cells involved in body's movements
2012-06-05
A new model for understanding how nerve cells in the brain control movement may help unlock the secrets of the motor cortex, a critical region that has long resisted scientists' efforts to understand it, researchers report June 3 in Nature.
Scientists at Washington University in St. Louis, Stanford University and Columbia University have shown that the motor cortex's effects on movement can be much more easily understood by looking at groups of motor cortex neurons instead of individual nerve cells. In the study, scientists identified rhythmic brain cell firing patterns ...
Lower income patients less likely to participate in cancer clinical trials
2012-06-05
MAYWOOD, Il. -- Lower-income cancer patients are less likely to participate in cancer clinical trials, according to a study co-authored by Loyola University Medical Center oncologist Kathy Albain, MD, FACP.
Patients with incomes of less than $50,000 per year were 27 percent less likely than higher-income patients to participate in clinical trials, and those with incomes less than $20,000 were 44 percent less likely to participate.
Fifty-three percent of patients with incomes less than $20,000 per year expressed concerns about their costs of participating in clinical trials. ...
New breast cancer drug halts tumor growth better than standard therapy
2012-06-05
DURHAM, N.C. – A new cancer treatment that links chemotherapy with an agent that homes in on specific breast cancer cells was significantly better than the current drug regimen at keeping patients' advanced tumors from progressing, according to results from a Phase III clinical trial led by Kimberly Blackwell, M.D., of the Duke Cancer Institute.
Participants with invasive breast cancer who took the investigational drug, called trastuzumab emtansine, or T-DM1, also had fewer and less harsh side effects than study participants who received a standard treatment.
The ...
'Most comprehensive' genetic analysis of maize plant will help raise yields, expand its range
2012-06-05
Cold Spring Harbor, NY and Washington, DC – An international research team involving 17 institutions including Cold Spring Harbor Laboratory has published the most comprehensive analysis to date of the maize genome. It is an achievement that substantially increases scientists' understanding of differences across related but different species of the plant, which most North Americans call corn, as well as the nature of differences found within individual maize species.
The research is expected to speed development of improved varieties of corn, which is one of the ...
New hope for migraine sufferers
2012-06-05
New hope has arrived for migraine sufferers following a Griffith University study with the people of Norfolk Island.
Led by Professor Lyn Griffiths from the University's Griffith Health Institute,
the team has identified a new region on the X chromosome as playing a role in migraine.
The research provides compelling evidence for a new migraine susceptibility gene involved in migraine. The study also indicated that there may be more than one X chromosomal gene involved and implicated a gene involved in iron regulation in the brain.
All females have two X chromosomes ...
Greening operating rooms benefit the bottom line and the environment
2012-06-05
Efforts to "green" operating rooms can result in cost savings for hospitals and reduce the environmental impact without compromising patient care, argues an analysis published in CMAJ (Canadian Medical Association Journal).
"The operating room is a disproportionate contributor to health care waste and represents a high-yield target for change," writes Dr. Yoan Kagoma, Schulich School of Medicine & Dentistry, Western University, London, Ontario, with coauthors.
Operating rooms produce approximately 20%-33% of all waste in hospitals, and much of this waste is subjected ...
Acetaminophen overdoses in children can be life-threatening but are avoidable
2012-06-05
Acetaminophen, a widely available over-the-counter medication, can cause liver toxicity in children if doses are exceeded, and more public education is needed to warn of potential adverse effects, states an article published in CMAJ (Canadian Medical Association Journal).
"Acetaminophen overdose is a major cause of acute liver failure and is the most common identifiable cause of acute liver failure in children," writes Dr. Rod Lim, Department of Pediatrics, Children's Hospital, London Health Sciences Centre, London, Ontario, with coauthors. "Repeated supratherapeutic ...
Canada should ban off-label antibiotic use in agriculture
2012-06-05
Canada should ban off-label use of antibiotics in farm animals because it contributes significantly to antibiotic resistance in humans, states an editorial in CMAJ (Canadian Medical Association Journal).
Off-label use means using antibiotics for purposes other than those indicated on the label.
"Of greatest concern is the promotion of resistance to antibiotics that may currently represent the last resort for treating some highly resistant infections in humans," writes Barbara Sibbald, Deputy Editor, CMAJ.
Other countries and regions are far ahead of Canada in limiting ...
LAST 30 PRESS RELEASES:
Intracortical neural interfaces: Advancing technologies for freely moving animals
Post-LLM era: New horizons for AI with knowledge, collaboration, and co-evolution
“Sloshing” from celestial collisions solves mystery of how galactic clusters stay hot
Children poisoned by the synthetic opioid, fentanyl, has risen in the U.S. – eight years of national data shows
USC researchers observe mice may have a form of first aid
VUMC to develop AI technology for therapeutic antibody discovery
Unlocking the hidden proteome: The role of coding circular RNA in cancer
Advancing lung cancer treatment: Understanding the differences between LUAD and LUSC
Study reveals widening heart disease disparities in the US
The role of ubiquitination in cancer stem cell regulation
New insights into LSD1: a key regulator in disease pathogenesis
Vanderbilt lung transplant establishes new record
Revolutionizing cancer treatment: targeting EZH2 for a new era of precision medicine
Metasurface technology offers a compact way to generate multiphoton entanglement
Effort seeks to increase cancer-gene testing in primary care
Acoustofluidics-based method facilitates intracellular nanoparticle delivery
Sulfur bacteria team up to break down organic substances in the seabed
Stretching spider silk makes it stronger
Earth's orbital rhythms link timing of giant eruptions and climate change
Ammonia build-up kills liver cells but can be prevented using existing drug
New technical guidelines pave the way for widespread adoption of methane-reducing feed additives in dairy and livestock
Eradivir announces Phase 2 human challenge study of EV25 in healthy adults infected with influenza
New study finds that tooth size in Otaria byronia reflects historical shifts in population abundance
nTIDE March 2025 Jobs Report: Employment rate for people with disabilities holds steady at new plateau, despite February dip
Breakthrough cardiac regeneration research offers hope for the treatment of ischemic heart failure
Fluoride in drinking water is associated with impaired childhood cognition
New composite structure boosts polypropylene’s low-temperature toughness
While most Americans strongly support civics education in schools, partisan divide on DEI policies and free speech on college campuses remains
Revolutionizing surface science: Visualization of local dielectric properties of surfaces
LearningEMS: A new framework for electric vehicle energy management
[Press-News.org] Prompt Proofing Blog Post: Marketing Tips: Email Marketing CampaignsAccording to the Direct Marketing Association, email marketing campaigns produce an average return of more than $50 for each dollar spent.