King Ice Utilizes Street Team to Promote Brand

Street team members earn rewards for completing tasks which promote the jeweler.

2012-07-19

ROSEMEAD, CA, July 19, 2012 (Press-News.org) King Ice, an online hip hop jewelry retailer, launched a street team to promote its brand across the globe. The company has recruited fans and customers to help promote the brand. In exchange for promoting King Ice, members receive points that can be redeemed for store credit. Tasks, or missions as the company calls them, range from posting a comment on social networking sites to putting up stickers locally.

The guerilla marketing form of advertising known as street teams was originally developed by urban record labels. Rap labels utilized the marketing tactic to circumvent expensive traditional outlets found in print, radio, television and large scale distribution strategies. The strategy worked extremely well. Local influencers were able to spread an artist's music through word-of-mouth and other methods.

The marketing strategy has transcended industries to allow companies of any size to reach a large audience through low-cost unconventional means. King Ice launched their street team towards the end of March and has already received a positive response from fans and customers.

"In a short period of time, we've received over a hundred applications to join our street team," said Mo of King Ice. "Every day we're getting applications and messages from fans wanting to participate in our street team. We were not expecting this type of reaction. We're planning to expand the team and offer more rewards. So far team members have done an excellent job of promoting King Ice in their areas."

King Ice street team members so far have placed dozens of King Ice stickers around their neighborhoods. They've promoted the company on Facebook, Twitter, and YouTube. Members have uploaded several videos of reviews, product unboxings, and shoutouts onto YouTube. The company plans create new missions on a monthly basis to keep members involved. For more information, visit their street team page on KingIce.com.

About King Ice

King Ice is an online retailer of men's hip hop bling jewelry. Their collections include pendants, chains, necklaces, bracelets, rings, men's earrings, apparel and much more swag. Find them on Facebook, YouTube, and Twitter for the latest product updates.

Website: http://www.kingice.com

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