NEW YORK, NY, August 10, 2012 (Press-News.org) Today, most business owners are aware that the path to increased and sustainable revenue is found through online marketing strategies. One of the most popular tactics, known as search engine optimization, or SEO, is a way for companies to develop web content that specifically helps them achieve higher rankings on popular search sites. According to a recent report from Brafton, Duane Forrester of Microsoft's Bing has urged marketers to implement more well-rounded SEO strategies. Universal Web Consulting picks up at the other side of that struggle by offering vast resources that are designed to educate business owners on how to make the most out of online marketing tactics, including SEO.
Forrester focuses on the attention that many have made on creating content that features a heavy amount of inbound links. These links are essential in some regard, because they direct traffic to a targeted website. However, he notes that these practices can minimize the impact that SEO strategies have, as they may not appear as organic to search engines and those seeking information. Instead, he encourages marketers to formulate comprehensive plans in order to provide natural content that is compelling to readers.
Universal Web Consulting understands that content is key when it comes to online marketing. In fact, without strong content, there is no basis for a consumer to familiarize or respond to a brand's initiative. What this means for online marketers is that creating a strong online presence requires some work, whether content is created in-house or by an outside firm. Universal Web Consulting teaches its students with lessons from some of the most successful marketers in the field; their instruction allows newcomers to not only understand the importance of content creation, but what that content should be.
However, Universal Web Consulting notes that SEO is not the summit of online marketing practices. Instead, the educational resource teaches that diversifying marketing approaches and combining them is the best way to create a solid campaign. For example, the website teaches students how to fully utilize the free resources that social media sites, such as Twitter and Facebook, offer. Using those outreach methods, marketers can then direct consumers to organic content that was crafted with SEO goals in mind.
ABOUT:
Universal Web Consulting is a resource for small business owners who wish to increase their online presence through ecommerce and online marketing practices. Using expert industry knowledge, the web site is able to offer an array of course work that focuses on several elements of online marketing. These areas include lessons on topics such as web design, social media marketing and search engine optimization. One of the most unique features of the company is that it offers a curriculum that can be learned on the user's own time and pace for convenient and comfortable learning.
Visit www.universalwebconsulting.com for more information on available courses.
Universal Web Consulting Responds to Bing's SEO Tips
As search engine optimization grows as a popular online marketing tool for numerous companies, Bing weighs in with recommendations to make the most of such efforts. As an online marketing resource, Universal Web Consulting expands on these tips.
2012-08-10
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[Press-News.org] Universal Web Consulting Responds to Bing's SEO TipsAs search engine optimization grows as a popular online marketing tool for numerous companies, Bing weighs in with recommendations to make the most of such efforts. As an online marketing resource, Universal Web Consulting expands on these tips.