How food marketers can help consumers eat better while improving their bottom line

Does food marketing need to make us fat? A review and solutions

2012-10-11

(Press-News.org) Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director of the Cornell University Center for Behavioral Economics in Child Nutrition and Professor of Marketing and Dr. Pierre Chandon, professor of Marketing at the leading French graduate school of business, INSEAD challenge popular assumptions that link food marketing and obesity. Their findings presented last weekend at the Association for Consumer Research Conference in Vancouver, Canada point to ways in which smart food marketers can use the techniques that peak consumer appetite for calorie-dense fast foods to help people eat better — and improve their bottom line as well.

"People generally want food that tastes good while being affordable, varied, convenient and healthy — roughly in that order. Our research suggests that consumption of healthy and unhealthy food respond to the same marketing tactics, particularly price reduction. In this study we present food marketers with a 'win-win' situation in which they can turn the tables, compel consumers to eat healthier foods, and maintain profitability. For example, marketers can steer consumers away from high-calorie sugary drinks by offering meal discounts if a person buys a diet drink — or by offering a healthy habit loyalty card when consumers opt for milk, juice or water instead of sugary drinks. "When all sides win, no one resists," Wansink said.

INFORMATION:

The study's findings are published in the October issue of the journal Nutrition Reviews under the title, "Does Food Marketing Need to Make Us Fat? A Review and Solutions." The study is also discussed in more detail at: http://foodpsychology.cornell.edu/outreach/fat.html

[Attachments] See images for this press release:

ELSE PRESS RELEASES FROM THIS DATE:

Research gives new insight into celiac disease

2012-10-11

For the first time, scientists have visualised an interaction between gluten and T-cells of the immune system, providing insight into how coeliac disease, which affects approximately 1 in 133 people, is triggered. Published today in Immunity, the discovery was led by Dr Hugh Reid and Professor Jamie Rossjohn of Monash University, Professor Frits Koning of the University of Leiden and Dr Bob Anderson of biotechnology company ImmusanT Inc, based in the US. An increasingly diagnosed chronic inflammatory disorder, coeliac disease affects the digestive process of the small ...

All healthcare professionals need training to deal with the sexual needs of patients

2012-10-11

Providing healthcare staff with a one-day training course on dealing with the sexual needs of people with an acquired physical disability gave them greater understanding of the issues patients faced and enabled them to address intimate questions more comfortably and proactively. The findings were so encouraging that the authors of the study, published in the November issue of the Journal of Advanced Nursing, are calling for all healthcare practitioners to receive sexuality training, regardless of their role or the area of healthcare they work in. Researchers surveyed ...

Queen's develops new environmentally friendly MOF production method

2012-10-11

Chemists at Queen's University Belfast have devised a novel, environmentally friendly technique, which allows the rapid production of Metal-Organic Frameworks porous materials (MOFs). These revolutionary nanomaterials have the potential to transform hazardous gas storage, natural gas vehicles and drug delivery and have the highest surface-area of any known substance. A sugar-lump sized piece of MOF material can have the same surface area as a football pitch. Until now MOF manufacturing techniques have been limited as they are costly, slow and require large quantities ...

Research findings in solar cells will have an impact on solar panel industry

2012-10-11

University of Luxembourg's Laboratory for Photovoltaics has established a method to observe and prevent solar cell degradation before solar cell production is finished, which has implications for the solar cell manufacturing industry since chemical damage to solar cells can occur quickly. Solar panels are capable of converting light energy from the sun into electrical energy because they contain solar cells – the "power generators" responsible for the energy in solar panels. Thin film solar cells have a coating that is responsible for absorbing the sun's energy, but ...

DNA confirms genetically distinct lion population for Ethiopia

2012-10-11

A team of international researchers has provided the first comprehensive DNA evidence that the Addis Ababa lion in Ethiopia is genetically unique and is urging immediate conservation action to preserve this vulnerable lion population. While it has long been noted that some lions in Ethiopia have a large, dark mane, extending from the head, neck and chest to the belly, as well as being smaller and more compact than other lions, it was not known until now if these lions represent a genetically distinct population. The team of researchers, led by the University of York, ...

A gene implicated in schizophrenia risk is also associated with risk for cannabis dependence

2012-10-11

Philadelphia, PA, October 11, 2012 – A paper by Shizhong Han and colleagues in the current issue of Biological Psychiatry implicates a new gene in the risk for cannabis dependence. This gene, NRG1, codes for the ErbB4 receptor, a protein implicated in synaptic development and function. The researchers set out to investigate susceptibility genes for cannabis dependence, as research has already shown that it has a strong genetic component. To do this, they employed a multi-stage design using genetic data from African American and European American families. In the first ...

Researchers create 'nanoflowers' for energy storage, solar cells

2012-10-11

Researchers from North Carolina State University have created flower-like structures out of germanium sulfide (GeS) – a semiconductor material – that have extremely thin petals with an enormous surface area. The GeS flower holds promise for next-generation energy storage devices and solar cells. "Creating these GeS nanoflowers is exciting because it gives us a huge surface area in a small amount of space," says Dr. Linyou Cao, an assistant professor of materials science and engineering at NC State and co-author of a paper on the research. "This could significantly increase ...

Eco-friendly optics: Spider silk's talents harnessed for use in biosensors, lasers, microchips

2012-10-11

WASHINGTON, Oct. 11—Spiders use their silk to catch lunch. Now physicists are using it to catch light. New research shows that natural silk could be an eco-friendly alternative to more traditional ways of manipulating light, such as through glass or plastic fiber optic cables. Two teams independently exploring possible applications for the material's photonic talents will present their latest breakthroughs at the Optical Society's (OSA) Annual Meeting, Frontiers in Optics (FiO) 2012, to be held next week in Rochester, N.Y. Biomedical engineer Fiorenzo Omenetto of Tufts ...

Airborne superbugs elude hospital cleaning regimes

2012-10-11

Hospital superbugs can float on air currents and contaminate surfaces far from infected patients' beds, according to University of Leeds researchers. The results of the study, which was funded by the Engineering and Physical Sciences Research Council (EPSRC), may explain why, despite strict cleaning regimes and hygiene controls, some hospitals still struggle to prevent bacteria moving from patient to patient. It is already recognised that hospital superbugs, such as MRSA and C-difficile, can be spread through contact. Patients, visitors or even hospital staff can inadvertently ...

India's public school students on par with private students

2012-10-11

EAST LANSING, Mich. — Contrary to past research, private school students in India do not outperform their counterparts in public schools, finds a new study by a Michigan State University education researcher. The study challenges the claim that private schools are superior – a hot issue in India and other developing countries that are expanding K-12 educational offerings. During the past decade, some 40 million children have entered India's education system, giving rise to a growth in privately run schools. "Our study finds no consistent benefit of attending a private ...

LAST 30 PRESS RELEASES:

How rice plants tell head from toe during early growth

Scientists design solar-responsive biochar that accelerates environmental cleanup

Construction of a localized immune niche via supramolecular hydrogel vaccine to elicit durable and enhanced immunity against infectious diseases

Deep learning-based discovery of tetrahydrocarbazoles as broad-spectrum antitumor agents and click-activated strategy for targeted cancer therapy

DHL-11, a novel prieurianin-type limonoid isolated from Munronia henryi, targeting IMPDH2 to inhibit triple-negative breast cancer

Discovery of SARS-CoV-2 PLpro inhibitors and RIPK1 inhibitors with synergistic antiviral efficacy in a mouse COVID-19 model

Neg-entropy is the true drug target for chronic diseases

Oxygen-boosted dual-section microneedle patch for enhanced drug penetration and improved photodynamic and anti-inflammatory therapy in psoriasis

Around the world, children’s cooperative behaviors and norms converge toward community-specific norms in middle childhood, Boston College researchers report