SPM Communications Adds Salata to Client Mix

Dallas-based PR agency is AOR for visionary, modern-day salad bar.

2013-01-22

DALLAS, TX, January 22, 2013 (Press-News.org) SPM Communications adds another growing restaurant brand to its client roster with Houston-based Salata, The Next Generation Salad Bar concept that specializes in tossed-to-order salads and wraps made from a selection of more than 50 different fresh ingredients and signature house-made dressings, soups and sauces.

SPM, a 14-year-old Dallas-based PR firm with expertise in restaurant, food and retail brands, represents national and regional clients including Chipotle Mexican Grill, Michaels Stores, CiCi's Pizza, Van's Natural Foods, Stubb's Legendary Bar-B-Q and Bruegger's Bagels.

Salata offers a wide array of lettuces, vegetables, beans, fruits, cheeses, seeds and nuts along with house-made dressings and a great selection of grilled chicken (including pesto, chipotle or herb-marinated) and seafood (shrimp, baked salmon and more). Guests select the ingredients, and the staff members make and toss each salad or wrap to perfection for full flavor in every bite.

Founded in 2005 by restaurateur Berge Simonian and business partner Tony Kyoumjian, the growing Salata chain now includes 20 locations in Houston, Dallas and Southern California. The company has signed deals to open 40 more stores within the next two to three years.

"Salata is more than a restaurant to me; it represents our mission to provide healthy, handmade, delicious food for our customers," said Simonian. "The team at SPM has extensive experience in working with growing, clean-food concepts like ours, and our partnership will help us reach more people to fulfill our goal."

"Our agency mantra has always been to work with clients we respect and brands we trust," said SPM Founder and President, Suzanne Miller. "I greatly admire Salata's dedication to fresh, pure, handcrafted food. Berge is a visionary in his category, and we're proud to join the Salata team to support their rapid growth."

For more information on SPM Communications, go to spmcommunications.com, facebook.com/spmcommunications
or on Twitter @spmspm. For more information on Salata go to mysalata.com or facebook.com/mysalata.

About SPM Communications
Founded in 1999, SPM Communications is a thriving, Dallas-based PR agency that promotes and protects brands through media relations, social media and crisis communications. With staff in Dallas, Denver, Portland and Atlanta, SPM represents iconic brands including Chipotle Mexican Grill, Michaels Stores, CiCi's Pizza, Van's Natural Foods and Bruegger's Bagels. In 2008, Founder and President Suzanne Parsonage Miller was awarded the "Make Mine a Million" award by Count Me In, which recognizes top women in business who demonstrate great potential to impact their communities. The company has also received national media coverage for its "No Jerks" policy of mutual respect and trust among clients, team members and company leaders.

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SPM Communications Adds Salata to Client Mix

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