CHICAGO, IL, February 27, 2013 (Press-News.org) Michael Walters Advertising (MWA), based in Chicago, has been selected by Blue Cross Blue Shield of Montana (BCBSMT) to launch a new brand identity to promote the benefits of its services.
The largest and oldest health insurance company in Montana, BCBS has chosen Michael Walters Advertising as its new Agency of Record (AOR) for 2013. MWA will use their expertise in healthcare and insurance marketing to create a compelling message that will encourage new customers to choose BCBS over competitors or the affordable healthcare vouchers while maintaining current market share.
"The deciding factor for us selecting MWA was their experience as the brand architects for the National Association of Mutual Insurance Companies (NAMIC)," said John Doran, Director, Strategic Marketing Services. "We feel Michael Walters Advertising is the right agency to help communicate our message of building customer-focused relationships."
Michael Walters recently completed a strategy and mass media campaign focusing on BCBS' acceptance by 95% of physicians and 100% of hospitals throughout all of Montana.
"With the research and insight learned by MWA, the campaign will utilize the loyal nature of Montanans to work with a company that has been there for over 70 years as a trusted advisor," said Jim Lake, Vice President of MWA.
The agency will develop components needed by BCBSMT to move forward in communicating the new brand message for current and future marketing and advertising campaigns.
The initiative includes plans for a 360-degree marketing program featuring online, social and mobile media, print, direct mail, out-of-home, radio and television.
The campaign is currently in its brand awareness building phase with the direct response component set to begin in October. The campaign kicked off by premiering during the televised 2013 Super Bowl on Feb. 3rd in Montana.
ABOUT BCBSMT
Blue Cross Blue Shield of Montana (BCBSMT) has been providing with affordable, innovative health and wellness solutions and exceptional customer service for over 70 years exclusively in Montana for Montanans. As Montana's largest and oldest health insurance company, BCBSMT is linked with exceptional service and cost-effective, innovative products. For more than six decades and today, BCBSMT continues to provide that security with the mission to help people lead healthier lives.
ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Auto-Owners Insurance, Chicago Cubs, Morton's The Steakhouse, Comcast SportsNet, Hunter Douglas and many more. They are an independent advertising agency that provides an outside point of view for clients in the effort to sell their products or services. This gives MWA the proper perspective and strategy that they can then develop into successful campaigns. For further information, please contact us at (312) 467-5550.
Website: http://www.michaelwaltersadvertising.com
Blue Cross Blue Shield of Montana (BCBSMT) Taps Michael Walters Advertising (MWA) of Chicago to Increase Market Share
Michael Walters Advertising (MWA), based in Chicago, has been selected by Blue Cross Blue Shield of Montana (BCBSMT) to launch a new brand identity to promote the benefits of its services.
2013-02-27
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
Pool Cover Specialists 2012 Gross Sales Best in Company's 29-Year History
2013-02-27
Pool Cover Specialists National, Inc., the largest independently-owned automatic-swimming-pool-cover manufacturer in the world, announced today that company Gross Sales for 2012 surpassed 2011 by 22% and set a new record for the highest annual gross sales in the company's 29 year history.
"The year started out a little rough when we caught our CFO with her hand in the proverbial cookie jar, so I really wasn't sure how the rest of the year was going to go," stated Wes Mathis, Co-Chair Board Of Directors for Pool Cover Specialists. Mr. Mathis went on to say: ...
Now There is Help for the Small Business Owner to Build Online Presence on LinkedIn
2013-02-27
LinkedIn has now become a lot more than a social networking site for business professionals. It is now the primary site for job recruiters/seekers, a platform to build your brand, a networking tool, and much more! And it is this power of networking that helps business people the most. Tina Brinkley Potts, business strategist in conjunction with Tony Treacy of Local Market Labs, now offers a series of video training webinars to educate people in using LinkedIn to connect and network with fellow business professionals.
"We're slowly but surely moving to a society ...
Dorado Equities Inc. Contributes to 2012 Exploration Revenues
2013-02-27
Alaska is home to large deposits of many metals, including copper, gold, silver, zinc, numerous rare earth metals and a new push for rare gems. Many of these deposits have never been mined, and if current proposals go through, they could dramatically expand the mining industry in the state. In addition to operating mines, there are a number of active prospect mining operations in Alaska.
Small upstart mining companies such as Dorado Equities Inc. are among the companies that have contributed to almost $425 million on exploration costs in 2012, a significant part of ...
Stanford scientists help shed light on key component of China's pollution problem
2013-02-26
It's no secret that China is faced with some of the world's worst pollution. Until now, however, information on the magnitude, scope and impacts of a major contributor to that pollution – human-caused nitrogen emissions – was lacking.
A new study co-authored by Stanford biology professor and Stanford Woods Institute senior fellow Peter Vitousek reveals that amounts of nitrogen (from industry, cars and fertilizer) deposited on land and water in China by way of rain, dust and other carriers increased by 60 percent annually from the 1980s to the 2000s, with profound consequences ...
Researchers at the UH Cancer Center discover protein that may control the spread of cancer
2013-02-26
HONOLULU, HI - Researchers at the University of Hawai'i Cancer Center have uncovered a novel mechanism that may lead to more selective ways to stop cancer cells from spreading. Associate Professor Joe W. Ramos PhD, a cancer biologist at the UH Cancer Center and his team have identified the role of the protein RSK2 in cancer cell migration, part of the process of cancer metastasis.
Cancer becomes metastatic when cells break away from the primary tumor and spread to other parts of the body. Metastatic cancer is much more difficult to treat and patients with metastatic ...
Electronic health communications often unavilable to lower income patients
2013-02-26
Lower-income patients want to communicate electronically with their doctors, but the revolution in health care technology often is not accessible to them, due to inadequate health information services within the health care clinics they frequent, according to a survey by UC San Francisco researchers.
Increasing numbers of health care systems are offering online services to patients in order to manage care outside of office visits, and this often includes the ability for patients to communicate electronically with health care providers.
The UCSF research team found that ...
Protecting health care workers
2013-02-26
Health care workers who consistently wear special fitted face masks while on duty are much less likely to get clinical respiratory and bacterial infections, according to new research led by University of New South Wales (UNSW) academics.
The results, published in The American Journal of Critical Care Medicine, are particularly significant with the threat of possible pandemics and severe flu seasons, such as the current outbreak in the United States.
"When there are no drugs and vaccines available, sometimes for months at a time, then all you have is masks," says the ...
US budget cuts could jeopardize development of life-saving tools against major killers
2013-02-26
Washington, DC (26 February 2013)—Across-the-board cuts to US R&D programs could have a devastating impact on efforts to develop new drugs for tuberculosis (TB) and HIV/AIDS, the world's first malaria vaccine, and other vital global health products in development, according to a new report from a coalition of nonprofit groups focused on advancing innovation to save lives.
"We know that policymakers are currently facing difficult budget decisions. But any reductions in funds could eliminate essential support for the development of global health tools and slow or halt the ...
Women's iron intake may help to protect against PMS
2013-02-26
AMHERST, Mass. – Women who reported eating a diet rich in iron were 30 to 40 percent less likely to develop pre-menstrual syndrome (PMS) than women who consumed lower amounts, in a study reported this week by researchers at the University of Massachusetts Amherst School of Public Health and Health Sciences and Harvard. It is one of the first to evaluate whether dietary mineral intake is associated with PMS development.
Senior author Elizabeth Bertone-Johnson and others at UMass Amherst, with lead author Patricia Chocano-Bedoya and colleagues at Harvard, assessed mineral ...
Eat too much? Maybe it's in the blood
2013-02-26
HOUSTON – (Feb. 26, 2013) – Bone marrow cells that produce brain-derived eurotrophic factor (BDNF), known to affect regulation of food intake, travel to part of the hypothalamus in the brain where they "fine-tune" appetite, said researchers from Baylor College of Medicine and Shiga University of Medical Science in Otsu, Shiga, Japan, in a report that appears online in the journal Nature Communications.
"We knew that blood cells produced BDNF," said Dr. Lawrence Chan, professor of molecular and cellular biology and professor and chief of the division of diabetes, endocrinology ...
LAST 30 PRESS RELEASES:
Study paints detailed picture of forest canopy damage caused by ‘heat dome’
New effort launched to support earlier diagnosis, treatment of aortic stenosis
Registration and Abstract Submission Open for “20 Years of iPSC Discovery: A Celebration and Vision for the Future,” 20-22 October 2026, Kyoto, Japan
Half-billion-year-old parasite still threatens shellfish
Engineering a clearer view of bone healing
Detecting heart issues in breast cancer survivors
Moffitt study finds promising first evidence of targeted therapy for NRAS-mutant melanoma
Lay intuition as effective at jailbreaking AI chatbots as technical methods
USC researchers use AI to uncover genetic blueprint of the brain’s largest communication bridge
Tiny swarms, big impact: Researchers engineering adaptive magnetic systems for medicine, energy and environment
MSU study: How can AI personas be used to detect human deception?
Slowed by sound: A mouse model of Parkinson’s Disease shows noise affects movement
Demographic shifts could boost drug-resistant infections across Europe
Insight into how sugars regulate the inflammatory disease process
PKU scientists uncover climate impacts and future trends of hailstorms in China
Computer model mimics human audiovisual perception
AC instead of DC: A game-changer for VR headsets and near-eye displays
Prevention of cardiovascular disease events and deaths among black adults via systolic blood pressure equity
Facility-based uptake of colorectal cancer screening in 45- to 49-year-olds after US guideline changes
Scientists uncover hidden nuclear droplets that link multiple leukemias and reveal a new therapeutic target
A new patch could help to heal the heart
New study shows people with spinal cord injuries are more likely to develop chronic disorders
Heat as a turbo-boost for immune cells
Jülich researchers reveal: Long-lived contrails usually form in natural ice clouds
Controlling next-generation energy conversion materials with simple pressure
More than 100,000 Norwegians suffer from work-related anxiety
The American Pediatric Society selects Dr. Harolyn Belcher as the recipient of the 2026 David G. Nichols Health Equity Award
Taft Armandroff and Brian Schmidt elected to lead Giant Magellan Telescope Board of Directors
FAU Engineering receives $1.5m gift to launch the ‘Ubicquia Innovation Center for Intelligent Infrastructure’
Japanese public show major reservations to cell donation for human brain organoid research
[Press-News.org] Blue Cross Blue Shield of Montana (BCBSMT) Taps Michael Walters Advertising (MWA) of Chicago to Increase Market ShareMichael Walters Advertising (MWA), based in Chicago, has been selected by Blue Cross Blue Shield of Montana (BCBSMT) to launch a new brand identity to promote the benefits of its services.