CHICAGO, IL, February 27, 2013 (Press-News.org) Michael Walters Advertising (MWA), based in Chicago, has been selected by Blue Cross Blue Shield of Montana (BCBSMT) to launch a new brand identity to promote the benefits of its services.
The largest and oldest health insurance company in Montana, BCBS has chosen Michael Walters Advertising as its new Agency of Record (AOR) for 2013. MWA will use their expertise in healthcare and insurance marketing to create a compelling message that will encourage new customers to choose BCBS over competitors or the affordable healthcare vouchers while maintaining current market share.
"The deciding factor for us selecting MWA was their experience as the brand architects for the National Association of Mutual Insurance Companies (NAMIC)," said John Doran, Director, Strategic Marketing Services. "We feel Michael Walters Advertising is the right agency to help communicate our message of building customer-focused relationships."
Michael Walters recently completed a strategy and mass media campaign focusing on BCBS' acceptance by 95% of physicians and 100% of hospitals throughout all of Montana.
"With the research and insight learned by MWA, the campaign will utilize the loyal nature of Montanans to work with a company that has been there for over 70 years as a trusted advisor," said Jim Lake, Vice President of MWA.
The agency will develop components needed by BCBSMT to move forward in communicating the new brand message for current and future marketing and advertising campaigns.
The initiative includes plans for a 360-degree marketing program featuring online, social and mobile media, print, direct mail, out-of-home, radio and television.
The campaign is currently in its brand awareness building phase with the direct response component set to begin in October. The campaign kicked off by premiering during the televised 2013 Super Bowl on Feb. 3rd in Montana.
ABOUT BCBSMT
Blue Cross Blue Shield of Montana (BCBSMT) has been providing with affordable, innovative health and wellness solutions and exceptional customer service for over 70 years exclusively in Montana for Montanans. As Montana's largest and oldest health insurance company, BCBSMT is linked with exceptional service and cost-effective, innovative products. For more than six decades and today, BCBSMT continues to provide that security with the mission to help people lead healthier lives.
ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Auto-Owners Insurance, Chicago Cubs, Morton's The Steakhouse, Comcast SportsNet, Hunter Douglas and many more. They are an independent advertising agency that provides an outside point of view for clients in the effort to sell their products or services. This gives MWA the proper perspective and strategy that they can then develop into successful campaigns. For further information, please contact us at (312) 467-5550.
Website: http://www.michaelwaltersadvertising.com
Blue Cross Blue Shield of Montana (BCBSMT) Taps Michael Walters Advertising (MWA) of Chicago to Increase Market Share
Michael Walters Advertising (MWA), based in Chicago, has been selected by Blue Cross Blue Shield of Montana (BCBSMT) to launch a new brand identity to promote the benefits of its services.
2013-02-27
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
Pool Cover Specialists 2012 Gross Sales Best in Company's 29-Year History
2013-02-27
Pool Cover Specialists National, Inc., the largest independently-owned automatic-swimming-pool-cover manufacturer in the world, announced today that company Gross Sales for 2012 surpassed 2011 by 22% and set a new record for the highest annual gross sales in the company's 29 year history.
"The year started out a little rough when we caught our CFO with her hand in the proverbial cookie jar, so I really wasn't sure how the rest of the year was going to go," stated Wes Mathis, Co-Chair Board Of Directors for Pool Cover Specialists. Mr. Mathis went on to say: ...
Now There is Help for the Small Business Owner to Build Online Presence on LinkedIn
2013-02-27
LinkedIn has now become a lot more than a social networking site for business professionals. It is now the primary site for job recruiters/seekers, a platform to build your brand, a networking tool, and much more! And it is this power of networking that helps business people the most. Tina Brinkley Potts, business strategist in conjunction with Tony Treacy of Local Market Labs, now offers a series of video training webinars to educate people in using LinkedIn to connect and network with fellow business professionals.
"We're slowly but surely moving to a society ...
Dorado Equities Inc. Contributes to 2012 Exploration Revenues
2013-02-27
Alaska is home to large deposits of many metals, including copper, gold, silver, zinc, numerous rare earth metals and a new push for rare gems. Many of these deposits have never been mined, and if current proposals go through, they could dramatically expand the mining industry in the state. In addition to operating mines, there are a number of active prospect mining operations in Alaska.
Small upstart mining companies such as Dorado Equities Inc. are among the companies that have contributed to almost $425 million on exploration costs in 2012, a significant part of ...
Stanford scientists help shed light on key component of China's pollution problem
2013-02-26
It's no secret that China is faced with some of the world's worst pollution. Until now, however, information on the magnitude, scope and impacts of a major contributor to that pollution – human-caused nitrogen emissions – was lacking.
A new study co-authored by Stanford biology professor and Stanford Woods Institute senior fellow Peter Vitousek reveals that amounts of nitrogen (from industry, cars and fertilizer) deposited on land and water in China by way of rain, dust and other carriers increased by 60 percent annually from the 1980s to the 2000s, with profound consequences ...
Researchers at the UH Cancer Center discover protein that may control the spread of cancer
2013-02-26
HONOLULU, HI - Researchers at the University of Hawai'i Cancer Center have uncovered a novel mechanism that may lead to more selective ways to stop cancer cells from spreading. Associate Professor Joe W. Ramos PhD, a cancer biologist at the UH Cancer Center and his team have identified the role of the protein RSK2 in cancer cell migration, part of the process of cancer metastasis.
Cancer becomes metastatic when cells break away from the primary tumor and spread to other parts of the body. Metastatic cancer is much more difficult to treat and patients with metastatic ...
Electronic health communications often unavilable to lower income patients
2013-02-26
Lower-income patients want to communicate electronically with their doctors, but the revolution in health care technology often is not accessible to them, due to inadequate health information services within the health care clinics they frequent, according to a survey by UC San Francisco researchers.
Increasing numbers of health care systems are offering online services to patients in order to manage care outside of office visits, and this often includes the ability for patients to communicate electronically with health care providers.
The UCSF research team found that ...
Protecting health care workers
2013-02-26
Health care workers who consistently wear special fitted face masks while on duty are much less likely to get clinical respiratory and bacterial infections, according to new research led by University of New South Wales (UNSW) academics.
The results, published in The American Journal of Critical Care Medicine, are particularly significant with the threat of possible pandemics and severe flu seasons, such as the current outbreak in the United States.
"When there are no drugs and vaccines available, sometimes for months at a time, then all you have is masks," says the ...
US budget cuts could jeopardize development of life-saving tools against major killers
2013-02-26
Washington, DC (26 February 2013)—Across-the-board cuts to US R&D programs could have a devastating impact on efforts to develop new drugs for tuberculosis (TB) and HIV/AIDS, the world's first malaria vaccine, and other vital global health products in development, according to a new report from a coalition of nonprofit groups focused on advancing innovation to save lives.
"We know that policymakers are currently facing difficult budget decisions. But any reductions in funds could eliminate essential support for the development of global health tools and slow or halt the ...
Women's iron intake may help to protect against PMS
2013-02-26
AMHERST, Mass. – Women who reported eating a diet rich in iron were 30 to 40 percent less likely to develop pre-menstrual syndrome (PMS) than women who consumed lower amounts, in a study reported this week by researchers at the University of Massachusetts Amherst School of Public Health and Health Sciences and Harvard. It is one of the first to evaluate whether dietary mineral intake is associated with PMS development.
Senior author Elizabeth Bertone-Johnson and others at UMass Amherst, with lead author Patricia Chocano-Bedoya and colleagues at Harvard, assessed mineral ...
Eat too much? Maybe it's in the blood
2013-02-26
HOUSTON – (Feb. 26, 2013) – Bone marrow cells that produce brain-derived eurotrophic factor (BDNF), known to affect regulation of food intake, travel to part of the hypothalamus in the brain where they "fine-tune" appetite, said researchers from Baylor College of Medicine and Shiga University of Medical Science in Otsu, Shiga, Japan, in a report that appears online in the journal Nature Communications.
"We knew that blood cells produced BDNF," said Dr. Lawrence Chan, professor of molecular and cellular biology and professor and chief of the division of diabetes, endocrinology ...
LAST 30 PRESS RELEASES:
World’s largest rays may be diving to extreme depths to build mental maps of vast oceans
Can we hear gravitational-wave "beats" in the rhythm of pulsars?
New survey shows many are unaware of advancements in obstetrics care
New combination therapy shows promise for aggressive lymphoma resistant to immunotherapy
Photocatalytic olefin double bond cleavage acylation
Unveiling the impact of compound drought and wildfire events on PM2.5 air pollution in the era of climate change
A bioadhesive sponge inspired by mussels and extracellular matrix offers a new way to stop internal bleeding
Poorer health linked to more votes for Reform UK, 2024 voting patterns suggest
Loneliness and social isolation linked to heightened risk of death in those with cancer
Ditch ‘shrink it and pink it’ approach to women’s running shoes, manufacturers urged
Domestic abusers forge ‘trauma bonds’ with victims before violence begins
UK food needs radical transformation on scale not seen since Second World War, new report finds
New AI tool makes medical imaging process 90% more efficient
Nitrogen-fortified nanobiochar boosts soil health and rice productivity
Generative art enhances virtual shopping experience
Fluid-based laser scanning for brain imaging
Concordia study links urban heat in Montreal to unequal greenspace access
Hidden patterns link ribosomal RNAs to genes of the nervous system
Why does losing the Y chromosome make some cancers worse? New $6.5 million NIH grant could provide clues
Xiao receives David W. Robertson Award for Excellence in Medicinal Chemistry
Boron isotopes reveal how nuclear waste glass slowly dissolves over time
Biochar helps Mediterranean vineyards hold water and fight erosion
Checking the quality of materials just got easier with a new AI tool
Does hiding author names make science fairer?
Fatal Attraction: Electric charge connects jumping worm to aerial prey
Rice physicists probe quark‑gluon plasma temperatures, helping paint more detailed picture of big bang
Cellular railroad switches: how brain cells route supplies to build memories
Breast cancer startup founded by WashU Medicine researchers acquired by Lunit
Breakthrough brain implant from NYU Abu Dhabi enables safer, more precise drug delivery
Combining non-invasive brain stimulation and robotic rehabilitation improves motor recovery in mouse stroke model
[Press-News.org] Blue Cross Blue Shield of Montana (BCBSMT) Taps Michael Walters Advertising (MWA) of Chicago to Increase Market ShareMichael Walters Advertising (MWA), based in Chicago, has been selected by Blue Cross Blue Shield of Montana (BCBSMT) to launch a new brand identity to promote the benefits of its services.