The BBB Conglomerate Network Forecast $70 Billion Spent on TV Advertising Will Pour into Direct Marketing
Networks and Advertisers are at a loss as to how to bounce back from lost advertising revenue since the deployment of millions of DVR's across the US. Currently 23% of all viewing consists of previously record shows (38% of young-adult prime-time viewing), where adverts are cut out completely or regularly skipped through altogether. The BBB Conglomerate Network suggest as this generation of TV viewers age, pre-recorded shows will become the norm leaving TV advertisers struggling to justify their spending.
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