PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

DIY for the holidays: Why do consumers enjoy gifts that require work?

2013-11-20
(Press-News.org) Contact information: Mary-Ann Twist
JCR@bus.wisc.edu
608-255-5582
University of Chicago Press Journals
DIY for the holidays: Why do consumers enjoy gifts that require work? From gourmet cooking to assembling a flower bouquet, consumers thrive in a creative environment. A new study in the Journal of Consumer Research suggests a greater sense of appreciation and overall value is given to products that are customized during the design process.

According to the study, the process of participating in making a product should not only engage consumers, it should challenge them, which in turn will make their experience that much more rewarding.

"Infusing choice is particularly value enhancing for consumption activities that involve a great deal of effort and activity," write authors Eva C. Buechel (University of Miami) and Chris Janiszewski (University of Florida).

The researchers asked consumers to create holiday themed figures from a craft kit in an effort to understand how the act of customized assembly was valued. What they found was that not only does allowing consumers to take part in the assembly of a product lead to a positive experience, the more engaged the consumers are, the more value they place on the final outcome.

The authors also observed that higher assembly effort leads to a higher valuation of a to-be-assembled product when customization and assembly are integrated. This outcome occurs because the overall experience is perceived to be creative and positively engaging. Conversely, the researchers found that when assembly efforts were segregated from the task they were perceived to be irritating and negatively engaging.

Companies that engage consumers in the creation of a product can harness the beneficial effects of customized assembly. "Customization should be incorporated into otherwise tedious activities whenever possible. Cookbooks, for example, should offer clear instructions, but they should also allow for choices when it comes to possible substitute ingredients, cooking techniques, and plating options. The end result may turn more novice chefs into aficionados," the authors conclude.

INFORMATION:

Eva C. Buechel and Chris Janiszewski. "A Lot of Work or a Work of Art: How the Structure of a Customized Assembly Task Determines the Utility Derived from Assembly Effort." Journal of Consumer Research: February 2014. For more information, contact Chris Janiszewski (chris.janiszewski@warrington.ufl.edu) or visit http://ejcr.org/.

END



ELSE PRESS RELEASES FROM THIS DATE:

Slackers unite: How fundraisers convert social supporters into socially active citizens

2013-11-20
Slackers unite: How fundraisers convert social supporters into socially active citizens Although somewhat counterintuitive, it turns out that those who support a cause anonymously tend to be more meaningfully supportive of the cause than those who offer ...

The semantics behind the sale price: When does the 'original' price matter?

2013-11-20
The semantics behind the sale price: When does the 'original' price matter? Consumers love a sale. In fact, when asked what makes a sale appealing, most simply say, "The price was good." But this answer fails to acknowledge that subjective factors also ...

Researchers use CT and 3-D printers to recreate dinosaur fossils

2013-11-20
Researchers use CT and 3-D printers to recreate dinosaur fossils OAK BROOK, Ill. – Data from computed tomography (CT) scans can be used with three-dimensional (3-D) printers to make accurate copies of fossilized bones, according to new research published ...

Almost two-thirds of women who attempt natural delivery after a c-section are successful

2013-11-20
Almost two-thirds of women who attempt natural delivery after a c-section are successful Almost two-thirds of women who attempt a natural delivery after having a caesarean section for their first birth are successful, according to a new study published today (20 November) in BJOG: An International ...

Job market mixed for college grads

2013-11-20
Job market mixed for college grads Bachelor's degrees golden; MBAs, not so much EAST LANSING, Mich. — A steadily improving job market will greet most college graduates this year, although those with a newly minted MBA may find tough sledding, according to Michigan State ...

For anxious children and teens, context counts, UCLA researchers say

2013-11-19
For anxious children and teens, context counts, UCLA researchers say Specific area of the brain linked to anxiety disorders in youth Anxiety disorders are common in children and adolescents, affecting up to 25 percent of the youth population. ...

Breakthrough in adult heart repair

2013-11-19
Breakthrough in adult heart repair Researchers from the Baylor College of Medicine and the Texas Heart Institute have discovered a new way to dramatically improve heart repair. The future goal is to use this knowledge to combat human cardiovascular ...

New findings could help target the bacteria that cause Lyme disease and syphilis

2013-11-19
New findings could help target the bacteria that cause Lyme disease and syphilis VIDEO: The bacterial pathogens that cause Lyme disease and syphilis are highly invasive. These ...

New program offers blueprint and 'Golden Rules' for increasing sustainable electricity in developing countries

2013-11-19
PUBLIC RELEASE DATE: 19-Nov-2013 [ | E-mail ] var addthis_pub="eurekalert"; var addthis_options = "favorites, delicious, digg, facebook, twitter, google, newsvine, reddit, slashdot, stumbleupon, buzz, more" Share Contact: Terry Collins tc@tca.tc 416-538-8712 Adriana Paez paez.adriana@hydro.qc.ca 514-392-5642 Global Sustainable Electricity Partnership New program offers blueprint and 'Golden Rules' for increasing sustainable electricity in developing countries Global outreach effort by electricity giants fosters bottom-up approach to strong ...

Children's cardiovascular fitness declining worldwide

2013-11-19
Children's cardiovascular fitness declining worldwide Abstract: 13498 (Room D163) Many kids don't run as far or fast as their parents did, according to research presented at the American Heart Association's Scientific Sessions 2013. The decline in running ...

LAST 30 PRESS RELEASES:

Singapore launches national standard to validate antimicrobial disinfectant products

Molecular stool test could improve detection of tuberculosis in adults with HIV

Suspected fibrocartilaginous embolus in Asian small-clawed otter (Aonyx cinereus)

Enhancing heat transfer using the turbulent flow of viscoelastic fluids

Exercise as an anti-ageing intervention to avoid detrimental impact of mental fatigue

UMass Amherst Nursing Professor Emerita honored as ‘Living Legend’

New guidelines aim to improve cystic fibrosis screening

Picky eaters by day, buffet by night: Butterfly, moth diets sync to plant aromas

Pennington Biomedical’s Dr. Leanne Redman honored with the E. V. McCollum Award from the American Society for Nutrition

CCNY physicists uncover electronic interactions mediated via spin waves

Researchers’ 3D-printing formula may transform future of foam

Nurture more important than nature for robotic hand

Drug-delivering aptamers target leukemia stem cells for one-two knockout punch

New study finds that over 95% of sponsored influencer posts on Twitter were not disclosed

New sea grant report helps great lakes fish farmers navigate aquaculture regulations

Strain “trick” improves perovskite solar cells’ efficiency

How GPS helps older drivers stay on the roads

Estrogen and progesterone stimulate the body to make opioids

Dancing with the cells – how acoustically levitating a diamond led to a breakthrough in biotech automation

Machine learning helps construct an evolutionary timeline of bacteria

Cellular regulator of mRNA vaccine revealed... offering new therapeutic options

Animal behavioral diversity at risk in the face of declining biodiversity

Finding their way: GPS ignites independence in older adult drivers

Antibiotic resistance among key bacterial species plateaus over time

‘Some insects are declining but what’s happening to the other 99%?’

Powerful new software platform could reshape biomedical research by making data analysis more accessible

Revealing capillaries and cells in living organs with ultrasound

American College of Physicians awards $260,000 in grants to address equity challenges in obesity care

Researchers from MARE ULisboa discover that the European catfish, an invasive species in Portugal, has a prolonged breeding season, enhancing its invasive potential

Rakesh K. Jain, PhD, FAACR, honored with the 2025 AACR Award for Lifetime Achievement in Cancer Research

[Press-News.org] DIY for the holidays: Why do consumers enjoy gifts that require work?