'12 Days of Whataburger' Celebrates the Holidays with Giving

Month-long 'Whataburger Serves' initiative shows customers appreciation with Internet coupons for free food.

2010-11-23

SAN ANTONIO, TX, November 23, 2010 (Press-News.org) Fanatical customers of family-owned Whataburger will celebrate the holidays this year with some spare change thanks to the '12 Days of Whataburger.' As part of the company's 'Whataburger Serves' initiative, the month-long Internet coupon campaign offers customers the opportunity to receive up to 12 free food items throughout December.

The coupons include offers for free menu items such as fries, drinks, fried pies and even the company's famous breakfast taquitos. Customers can sign up to receive the coupons via e-mail at www.whataburger.com. After signing up, customers will receive a different coupon every other day beginning Wednesday, December 1, and ending with a grand finale coupon for a free Whataburger on December, 23. Each coupon is valid for one day only for dine-in customers only.

"The holidays are a time of giving and we are happy to spread the cheer and acknowledge our loyal customers," Preston Atkinson, Whataburger Restaurants, LP President and COO, said. This is our way of thanking them with free food throughout the month and encouraging the spirit of serving across the company."

The '12 Days of Whataburger' Internet coupon campaign is part of 'Whataburger Serves,' a long-term series of themed activities that demonstrate Whataburger's service-oriented approach to business. Plans include events to build employee team spirit and morale, customer appreciation initiatives with fun activities and free food offers, and community programs that support groups in need. More information about 'Whataburger Serves' is available at www.whataburger.com.

ABOUT WHATABURGER SERVES:
Whataburger's partnership with The San Antonio Food Bank is part of Whataburger Serves. The long term initiative includes events to build employee team spirit and morale, customer appreciation initiatives with fun moments and free food offers, and community initiatives that will support groups in need. To learn more about Whataburger Serves and coming plans, visit www.whataburger.com/whataburger_serves.

ABOUT WHATABURGER:
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states. Visit www.whataburger.com for more information on the company.

MEDIA CONTACTS:
Suzanne Miller or Allison Swank
SPM Communications
(817) 329-3257
spm@spmcommunications.com
allison@spmcommunications.com

Pam Cox
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6601
pcox@wbhq.com

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'12 Days of Whataburger' Celebrates the Holidays with Giving

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