PRESS-NEWS.org - Press Release Distribution
FREE PRESS RELEASES DISTRIBUTION

Personality test finds Britain's most extroverted, agreeable and emotionally stable regions

2015-03-25
(Press-News.org) A survey of almost 400,000 British residents has highlighted significant differences in personalities between regions. Amongst its finding, it shows Scots to be amongst the friendliest and most co-operative residents, Londoners the most open and Welsh people the least emotionally stable.

Researchers from the University of Cambridge used the data to analyse a sample of just under 400,000 people from England, Wales or Scotland (Northern Ireland was excluded as sample sizes were too small), around two-thirds of whom were female. The results of their study are published today in the journal PLOS ONE.

The study is based on data that was gathered as part of the Big Personality Test, an online survey published by the BBC in 2009 as part of a collaboration between the BBC and the scientific community, BBC Lab UK*.

"Understanding how personality traits differ by region is more than just 'a bit of fun'," explains Dr Jason Rentfrow from the Department of Psychology at the University of Cambridge and Fellow at Fitzwilliam College. "Geographical differences are associated with a range of economic, social and health outcomes - and hence how important resources are allocated. Although participants in an online test are self-selecting, the demographic characteristics are representative of the British population, so we can develop an accurate snapshot of the psychology of the nation."

The test looked at five personality traits: extraversion, agreeableness, conscientiousness, emotional stability and openness.

Extraversion

Extroverts tend to be more assertive, energetic, enthusiastic and sociable, and previous research has linked extraversion with physical health and wellbeing, leadership and occupational performance. Our research found high levels of extraversion concentrated in London as well as Manchester and pockets of the South and South East of England, Yorkshire and Scotland. In contrast, the East Midlands, Wales, Humberside, the North of England and East Scotland showed significantly low levels, suggesting that their residents tend to be quiet, reserved and introverted.

Agreeableness

Agreeableness reflects traits such as cooperation, friendliness and trust. The study found that 'agreeable' regions tended to have higher proportions of females, married couples and low-income residents as well as lower rates of violent crime.

The most agreeable regions were to be found throughout Scotland, as well as in the North, South West and East of England, suggesting that disproportionate numbers of residents of these areas were friendly, trusting, and kind. This contrasted with London and various districts throughout the East of England, which had lower levels of agreeableness, suggesting that comparatively large proportions of residents of these areas were uncooperative, quarrelsome, and irritable.

Conscientiousness

People who are conscientiousness tend to have a stronger sense of duty, responsibility and self-discipline, and research has shown that this trait is linked with career and educational success, longevity and conservatism. According to the study, conscientiousness reflects the degree to which residents of an area are socially conservative, nonviolent, and physically healthy.

The survey found the most conscientious regions were in Southern England, pockets of the Midlands, and the Scottish Highlands, suggesting that large proportions of residents of these areas were self-disciplined, cautious, and compliant. London, Wales, and parts of the North of England showed significantly lower levels, suggesting that comparatively large proportions of residents of these areas were disorderly, rebellious, and indifferent.

Conscientiousness individuals were more likely to be married, older and on a higher income, with lower rates of deaths from cancer and heart disease.

Emotional Stability

People who are emotionally stable tend be calm, relaxed, and happy, and several studies have shown that such traits can have a positive impact on relationship satisfaction, psychological wellbeing, career success and longevity. In regions where there are large proportions of emotionally stable individuals, there appear to be large proportions of physically healthy and middle-class residents.

The research found significantly low levels of emotional stability throughout most of Wales and in a number of districts throughout the Midlands. People were more likely to be emotionally stable in the South West and much of Southern England, as well as across most of Scotland, suggesting that residents of these areas tend to be calm, relaxed, and happy. Overall, the survey found that regions with large proportions of people scoring low in emotional stability had more residents who were working class and physically unhealthy.

Openness

At an individual level, openness represents creativity, curiosity, imagination, and intellect, and is associated with pursuing a career that involves creativity, living an unconventional lifestyle, earning a college degree and supporting liberal attitudes.

Metropolitan areas tended to show greater Openness appeared mainly in metropolitan areas, with London, Oxford, Cambridge, Brighton, Bristol, Manchester and Glasgow, but also in parts of Wales, indicating that a disproportion number of residents of these areas were creative, unconventional, and curious. Significantly low levels of Openness emerged throughout most of the East Midlands and East of England, suggesting that large proportions of residents of these areas were conventional, down-to-earth, and traditional.

According to the study, openness was positively related to residents with university education, income, prevalence of high-status professionals, foreign-born residents, same-sex couples, and rates of violent crime. Overall, the results suggested that regions with large numbers of highly open people were cosmopolitan, economically prosperous, and liberal.

To help the general public find out how they fit within these results, the BBC has produced an iWonder guide called Take the test: Where in Britain would you be happiest? which is available at http://www.bbc.co.uk/happiestplace.

The BBC's interactive guide asks people to answer 10 questions about how they see themselves and then matches the answers to the region in Britain that most suits that person - i.e. the district where they would be happiest - according to the published research. The guide also estimates how well-matched participants are to the area they currently live in, the nearest place to where they live that they would be happier, and their worst place to live.

INFORMATION:



ELSE PRESS RELEASES FROM THIS DATE:

Air pollution linked to increased risk of anxiety and stroke

2015-03-25
Air pollution is linked to a higher risk of stroke, particularly in developing countries, finds a study published in The BMJ today. In a second article, new research also shows that air pollution is associated with anxiety. Stroke is a leading cause of death and kills around 5 million people each year worldwide. Common risk factors include obesity, smoking and high blood pressure. But the effect of the environment, such as, air pollution is uncertain because evidence is lacking. In a systematic review and meta analysis, a team of researchers from Edinburgh University ...

Concerns over the online market of human breast milk

2015-03-25
The sale of human breast milk on the internet poses serious risks to infant health and needs urgent regulation, argue experts in The BMJ today. The nutritional benefits of breast milk for babies are widely documented, but many new mothers find it difficult or are unable to breastfeed. In addition to social pressure, this pushes some mothers to purchase human breast milk on the internet - a market that has been growing rapidly. Despite appearing as healthy and beneficial products, many new mothers and even some healthcare workers are not aware that this market is "dangerous" ...

A call for more research on brain damage in American football

2015-03-25
More research is needed to identify how athletes sustain brain injury from American football, and also to develop strategies to protect them, write experts in The BMJ today. Chronic traumatic encephalopathy (CTE) is a progressive neurodegenerative syndrome that can affect athletes. It is thought to result from concussion and brain injury following repeated blows to the head. But the topic of brain damage in football is controversial. The National Football League, for example, does not acknowledge any association between football and brain injury. CTE symptoms include ...

Interim report on UK alcohol industry's 'billion units pledge' is flawed say researchers

2015-03-25
The Department of Health's interim evaluation of an alcohol industry pledge to remove one billion alcohol units from the market is flawed, argue researchers in The BMJ this week. Dr John Holmes and colleagues at the University of Sheffield's Alcohol Research Group say key assumptions within the analysis are "simplistic" and call for the report to be withdrawn and revised targets set. In 2012, the UK government announced an industry pledge to remove a billion units of alcohol from the market by December 2015, as part of the Public Health Responsibility Deal, the government's ...

How to grow a human lung

2015-03-25
Scientists from the University of Michigan have grown the first 3D mini lungs from stem cells. The study, published in eLife, compliments other developments in the field such as growing mainly 2D structures and building lung tissue from the scaffold of donated organs. The advantage of growing 3D structures is that their organisation bears greater similarity to the human lung. The scientists succeeded in growing structures resembling both the large proximal airways and the small distal airways Lead author Dr Jason Spence says: "We expected different cells types to ...

Marketing, prescribing testosterone and growth hormone for aging is disease mongering

2015-03-24
(Boston) - The marketing, prescribing and selling of testosterone and growth hormone as panaceas for aging-associated problems is disease mongering. So assert Thomas Perls, MD, MPH, FACP, a geriatrician at Boston Medical Center and professor of Geriatrics and Medicine at Boston University School of Medicine; and David Handelsman, MB BS, FRACP, PhD, professor of Reproductive Endocrinology and Andrology, director of the ANZAC Research Institute, University of Sydney and Andrology Department, Concord Hospital. Their editorial is published in this month's Journal of the American ...

After learning new words, brain sees them as pictures

2015-03-24
WASHINGTON -- When we look at a known word, our brain sees it like a picture, not a group of letters needing to be processed. That's the finding from a Georgetown University Medical Center (GUMC) study published in the Journal of Neuroscience, which shows the brain learns words quickly by tuning neurons to respond to a complete word, not parts of it. Neurons respond differently to real words, such as turf, than to nonsense words, such as turt, showing that a small area of the brain is "holistically tuned" to recognize complete words, says the study's senior author, Maximilian ...

Could a tampon one day help predict endometrial cancer? Mayo Clinic researchers say yes

2015-03-24
ROCHESTER, Minn. -- Researchers at Mayo Clinic have shown that it is possible to detect endometrial cancer using tumor DNA picked up by ordinary tampons. The new approach specifically examines DNA samples from vaginal secretions for the presence of chemical "off" switches -- known as methylation -- that can disable genes that normally keep cancer in check. The finding is a critical step toward a convenient and effective screening test for endometrial cancer, which is the most common gynecologic malignancy in the United States. The results are published in the journal ...

NASA-funded mission studies the Sun in soft X-rays

NASA-funded mission studies the Sun in soft X-rays
2015-03-24
At any given moment, our sun emits a range of light waves far more expansive than what our eyes alone can see: from visible light to extreme ultraviolet to soft and hard X-rays. Different wavelengths can have different effects at Earth and, what's more, when observed and analyzed correctly, those wavelengths can provide scientists with information about events on the sun. In 2012 and 2013, a detector was launched on a sounding rocket for a 15 minute trip to look at a range of sunlight previously not well-observed: soft X-rays. Each wavelength of light from the sun inherently ...

NASA satellites catch 'growth spurt' from newborn protostar

NASA satellites catch growth spurt from newborn protostar
2015-03-24
Using data from orbiting observatories, including NASA's Spitzer Space Telescope, and ground-based facilities, an international team of astronomers has discovered an outburst from a star thought to be in the earliest phase of its development. The eruption, scientists say, reveals a sudden accumulation of gas and dust by an exceptionally young protostar known as HOPS 383. Stars form within collapsing fragments of cold gas clouds. As the cloud contracts under its own gravity, its central region becomes denser and hotter. By the end of this process, the collapsing fragment ...

LAST 30 PRESS RELEASES:

Scientists model 'true prevalence' of COVID-19 throughout pandemic

New breakthrough to help immune systems in the fight against cancer

Through the thin-film glass, researchers spot a new liquid phase

Administering opioids to pregnant mice alters behavior and gene expression in offspring

Brain's 'memory center' needed to recognize image sequences but not single sights

Safety of second dose of mRNA COVID-19 vaccines after first-dose allergic reactions

Changes in disparities in access to care, health after Medicare eligibility

Use of high-risk medications among lonely older adults

65+ and lonely? Don't talk to your doctor about another prescription

Exosome formulation developed to deliver antibodies for choroidal neovascularization therapy

Second COVID-19 mRNA vaccine dose found safe following allergic reactions to first dose

Plant root-associated bacteria preferentially colonize their native host-plant roots

Rare inherited variants in previously unsuspected genes may confer significant risk for autism

International experts call for a unified public health response to NAFLD and NASH epidemic

International collaboration of scientists rewrite the rulebook of flowering plant genetics

Improving air quality reduces dementia risk, multiple studies suggest

Misplaced trust: When trust in science fosters pseudoscience

Two types of blood pressure meds prevent heart events equally, but side effects differ

New statement provides path to include ethnicity, ancestry, race in genomic research

Among effective antihypertensive drugs, less popular choice is slightly safer

Juicy past of favorite Okinawan fruit revealed

Anticipate a resurgence of respiratory viruses in young children

Anxiety, depression, burnout rising as college students prepare to return to campus

Goal-setting and positive parent-child relationships reduce risk of youth vaping

New research identifies cancer types with little survival improvements in adolescents and young adul

Oncotarget: Replication-stress sensitivity in breast cancer cells

Oncotarget: TERT and its binding protein: overexpression of GABPA/B in gliomas

Development of a novel technology to check body temperature with smartphone camera

The mechanics of puncture finally explained

Extreme heat, dry summers main cause of tree death in Colorado's subalpine forests

[Press-News.org] Personality test finds Britain's most extroverted, agreeable and emotionally stable regions