Goat meat consumption on the rise as immigrants keep ties to home culture
2015-07-07
(Press-News.org) If you're seeing more goat meat in grocery stores and on restaurant menus these days, you can probably chalk it up to a particular expression of ethnic identity--an expression that has important implications for immigrants, marketers, and policymakers, according to a recent study in the Journal of Public Policy & Marketing.
"Goat meat is becoming more popular in America, and in large part it's been due to the desire of immigrants to retain the tastes and preferences of their country of origin," write the authors of the study, Denver D'Rozario and Guang Yang (both at Howard University). "Those immigrants are expressing a form of ethnic identity known as 'maintenance.' What that means is that they are more interested in identifying with their own ethnic culture than with the Anglo-American culture that more broadly typifies the United States as a whole."
Maintenance is one of twelve distinct expressions of ethnic identity in the marketing and public policy literature. In addition to maintenance there are alienation, assimilation, and self-segregation, among others. Indeed, the true contribution that the authors make in their study is to update and expand, as well as to theoretically substantiate and verify, the set of expressions of ethnic identity already established by previous researchers.
This set or "typology" of ethnic identities is important for marketers and public policymakers to act on and understand. The marketing and legislative implications of the typology can be seen in the market for goat meat mentioned above. As the authors explain, the rising popularity of goat meat has sparked the demand for a related practice, the ritual slaughter of animals by Muslim and Jewish immigrants, which in turn is made possible by an exemption to Humane Slaughter Act of 1958.
"Immigrants, marketing, and public policy can affect one another through the common influence of ethnic identity, and when immigrants interact with marketing campaigns, lawmakers may be forced to react," write the authors. "And although some of those effects can be desirable, many others are not. The implications of the twelve typologies we identify can be negative--as, for instance, riots caused by self-segregation or shooting sprees linked to alienation--and those negative implications need serious study."
INFORMATION:
Denver D'Rozario and Guang Yang. "A Comprehensive Typology of Ethnic Identities: Implications for Marketing and Public Policy." Forthcoming in the Journal of Public Policy & Marketing. For more information, contact Denver D'Rozario (ddrozario@howard.edu) or Mary-Ann Twist (mtwist@ama.org).
ELSE PRESS RELEASES FROM THIS DATE:
2015-07-07
NASA's Aqua satellite passed over Typhoon Nangka on July 6 and took an infrared look at the large storm as it strengthened from a tropical storm into a typhoon.
The Atmospheric Infrared Sounder or AIRS instrument aboard NASA's Aqua satellite gathered infrared temperature data on Nangka on July 6 at 15:11 UTC (1:11 p.m. EDT). The infrared data showed a large storm with the bulk of thunderstorms east of the low-level center. The 20 nautical-mile-wide (23 miles/37 km) eye of the storm is also visible on the image.
Fragmented bands of powerful thunderstorms surrounded ...
2015-07-07
Bringing reusable bags to the grocery store often means you are an environmentally friendly shopper. But it also influences the very things you buy. According to a new study in the Journal of Marketing, bringing your own bags makes you more likely to purchase organic food--and junk food as well.
"Grocery store shoppers who bring their own bags are more likely to purchase organic produce and other healthy food. But those same shoppers often feel virtuous, because they are acting in an environmentally responsible way. That feeling easily persuades them that, because they ...
2015-07-07
The competition for customers in the service sector is fierce, and new customers are entering the market all the time. So when a company such as Time Warner, Travelocity, or AT&T loses a customer, is it worth it to try to win that customer back? Yes, says a new study in the Journal of Marketing.
"Our results show that lost customers, if won back, can be profitable to a company and that so-called win-back initiatives are worth the time and effort," write V. Kumar (Georgia State University), Yashoda Bhagwat , and Xi (Alan) Zhang (both Georgia State University). "In particular, ...
2015-07-07
If you feel particularly annoyed when Michelin raises the prices of their tires, blame the Michelin Man. According to a new study in the Journal of Marketing, companies whose brands are represented by or associated with human or humanlike figures (think the Michelin Man or Colonel Sanders or Mrs. Paul) are often perceived to be taking advantage of consumers when they raise their prices.
"When brands are humanized, consumers attribute human motives to those brands. Consumers are more likely to see price increases in those brands as the result of a manager trying to see ...
2015-07-07
Inside Gramercy maximum security prison, the market for nearly any kind of good or service is extremely limited, to say the least. But according to a new study in the Journal of Public Policy & Marketing, the severely restricted consumption choices faced by the 3,000 or so inmates at Gramercy create opportunities to pursue innovative and entrepreneurial business ventures.
"The men at Gramercy quickly come to understand that the formal system of exchange, from public provision of goods and services to the commissary, is primarily responsive to needs of third parties such ...
2015-07-07
In the most inclusive study to date on friendship, Chapman University research looks at gender, age, and sexual orientation differences in the number of friends people rely on for support, to what extent they choose friends of the same gender, and overall life satisfaction. In a survey of more than 25,000 participants from all walks of life, this study examines at how U.S. adults rely on friends for expressive, instrumental and companionate support. Specifically, how many same-gender and cross-gender friends people have who they can talk to about their sex life, who they ...
2015-07-07
Over a billion entrepreneurs in the world operate in subsistence economies, often living hand to mouth. Is there a relationship between such poverty and entrepreneurial activity? A new study in the Journal of Public Policy & Marketing says yes and sheds light on the way in which two kinds of constrained consumption spur--or in some cases impede--entrepreneurial activity.
"There is a complex interplay when it comes to entrepreneurship between what we define as 'chronic' constrained consumption and 'periodic' constrained consumption," write the authors of the study, Srinivas ...
2015-07-07
In a study that included nearly 24,000 participants, those who experienced a stroke had an acute decline in cognitive function and also accelerated and persistent cognitive decline over 6 years, according to an article in the July 7 issue of JAMA.
Each year, approximately 795,000 U.S. residents experience a stroke. In 2010, almost 7 million adults were stroke survivors. Cognitive decline is a major cause of disability in stroke survivors. The magnitude of survivors' cognitive changes after stroke has been uncertain, according to background information in the article.
Deborah ...
2015-07-07
In an analysis that included nearly 1.2 million participants and more than 135,000 deaths, mortality associated with a history of diabetes, stroke, or heart attack was similar for each condition, and the risk of death increased substantially with each additional condition a patient had, according to a study in the July 7 issue of JAMA.
The prevalence of cardiometabolic multimorbidity (defined in this study as a history of 2 or more of the following: diabetes mellitus, stroke, myocardial infarction [MI; heart attack]) is increasing rapidly. Considerable evidence exists ...
2015-07-07
Among patients with a first episode of pulmonary embolism (the obstruction of the pulmonary artery or a branch of it leading to the lungs by a blood clot) who received 6 months of anticoagulant treatment, an additional 18 months of treatment with warfarin reduced the risk of additional blood clots and major bleeding, however, the benefit was not maintained after discontinuation of anticoagulation therapy, according to a study in the July 7 issue of JAMA.
When anticoagulant therapy is stopped after 3 to 6 months of treatment, patients with a first episode of unprovoked ...
LAST 30 PRESS RELEASES:
[Press-News.org] Goat meat consumption on the rise as immigrants keep ties to home culture
