How to motivate people to follow restrictions: 13 principles for COVID-19 communication
Based on currently available evidence, the principles provide concrete examples of how decision-makers and experts can help motivate citizen compliance
An effective response to a pandemic like the COVID-19 will only be successful if people voluntarily follow the rules and guidelines of decision-makers and experts. Many of the required measures, such as avoiding social contact and significantly changing our daily habits require a strong commitment. Other necessary actions, such as regular hand washing, are often impossible to monitor and enforce. Adherence to the guidelines thus depends on people's personal commitment.
The ability of policy makers and experts to communicate convincingly to citizens has a strong influence on whether people voluntarily motivate themselves to change their behaviour and maintain new behaviours.
Based on a large body of existing research, four leading researchers of self-determination theory, Frank Martela (Aalto University), Nelli Hankonen (University of Helsinki), Richard M. Ryan (Australian Catholic University) and Maarten Vansteenkiste (Universiteit Gent) have crystallised END
The ability of policy makers and experts to communicate convincingly to citizens has a strong influence on whether people voluntarily motivate themselves to change their behaviour and maintain new behaviours.
Based on a large body of existing research, four leading researchers of self-determination theory, Frank Martela (Aalto University), Nelli Hankonen (University of Helsinki), Richard M. Ryan (Australian Catholic University) and Maarten Vansteenkiste (Universiteit Gent) have crystallised END