PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

Is there a link between cashless payments and unhealthy consumption?

2021-01-27
(Press-News.org) The widespread use of cashless payments including credit cards, debit cards, and mobile apps has made transactions more convenient for consumers. However, results from previous research have shown that such cashless payments can increase consumers' spending on unhealthy food. "Why Do Cashless Payments Increase Unhealthy Consumption? The Decision-Risk Inattention Hypothesis," a newly published article in the Journal of the Association for Consumer Research, explains this phenomenon by showing how changes in bodily responses to cashless payments influence consumers responses.

Authors Joowon Park, Clarence Lee, and Manoj Thomas propose that cash and cashless payments elicit different levels of negative arousal when making shopping decisions. "Most people experience a spontaneous negative emotional response to the loss of wealth, particularly when such loss is concrete and vivid," the authors note. In contrast, when a person swipes a card or uses mobile payment, it is difficult to visualize the money changing hands. The payment occurs at a later date, which presumably does not entail a physical handover of money. "Because such transactions are not concrete," the authors write, "cashless payments are less likely to elicit the negative arousal that is appraised as the 'pain of paying.'"

Since arousal has been shown to direct people's attention to risky factors in the environment, the authors suggest that the lower level of arousal caused by cashless payments can direct consumers' attention away from decision risks. This makes shoppers less attentive, for example, to risks relating to food (e.g., the risk that the product might have adverse effects on health in the long run). Authors refer to this process as "decision risk inattention" caused by cashless payments.

To test this idea, the authors invited participants to a lab for a simulated grocery shopping where some participants were told to imagine making cash payments and others were told to imagine making cashless payments. During the shopping simulation, participants wore a device on their hands that measured changes in their physical arousal level. The authors found that participants thinking of making cashless payments experienced lower arousal than those thinking of making cash payments. The higher arousal from cash payments made participants pay attention to the health risks associated with the grocery items, and consequently less likely to add unhealthy items such as cookies and candies to their shopping baskets. On the other hand, the lower arousal from cashless payments made participants pay less attention to the health risks, and thus they were more likely to purchase unhealthy items. That is, cashless payments made participants pay less attention to decision risks. The changes in arousal did not affect the purchase decision of healthy food items such as apples and salad, the purchase of which does not accompany such decision risks.

In a similar study, participants were told to imagine a dessert bar opening up in major cities in the U.S. They were told that the company is interested in understanding the popularity of several desserts. Participants viewed pictures and descriptions of several desserts and indicated how much they would be willing to pay for each one. Similar to the earlier result, participants who were thinking of making cashless payments were willing to pay more for the desserts than those thinking of making cash payments. Furthermore, this gap was more prominent for participants that had higher levels of education, who are presumably better aware of the health risks from the consumption of desserts. The authors found that inattention to such risks caused by cashless payments increased the amount that participants with more education were willing to pay for the desserts. However, for participants with less education, the different payment methods did not affect how much they were willing to pay. The authors found that for these participants, the level of attention paid to health risks did not matter, possibly because they were not well aware of such health risks.

One of the takeaways from the research is that the authors see the potential for their hypothesis to be tested in other situations involving different types of decision risks. "Compared to brick-and-mortar shoppers, would shoppers in Amazon's cashless stores be more willing to try radically new products because of lower risk sensitivity? If casinos start giving out chips on mobile apps, instead of physical chips, would gamblers be willing to bet their money on riskier gambles?"

INFORMATION:



ELSE PRESS RELEASES FROM THIS DATE:

In Brazil, many smaller dams disrupt fish more than large hydropower projects

In Brazil, many smaller dams disrupt fish more than large hydropower projects
2021-01-27
The development of small hydropower dams is widespread throughout Brazil and elsewhere in the world, vastly overshadowing large hydropower projects. The proliferation of these smaller dams is a response to growing energy and security needs. Their expansion, however, threatens many of the remaining free-flowing rivers and biodiverse tropical regions of the world -- interrupting the migrations of freshwater fishes, on which millions of peoples' livelihoods depend. A new University of Washington paper published Jan. 11 in Nature Sustainability quantifies these tradeoffs between hydroelectric generation capacity and the impacts on river connectivity ...

Hypnotic suggestions can make a complex task easy by helping vision fill in the blanks

2021-01-27
Popular folklore and anecdotal evidence suggest that people in a hypnotic or suggestible state can experience sensory hallucinations, such as perceiving sounds and sights that are not actually there. Reliable scientific evidence of these experiences, however, has been notoriously challenging to obtain because of their subjective nature. New research published in the journal Psychological Science provides compelling evidence that hypnotic suggestions can help highly susceptible people "see" imaginary objects, equipping them with the missing details needed to solve an otherwise challenging visual puzzle. "Hypnosis holds intriguing effects on human behavior," said Amir Raz, a researcher at McGill University and coauthor on the paper. "The careful, systematic study of hypnotic phenomena can ...

Detecting ADHD with near perfect accuracy

2021-01-27
BUFFALO, N.Y. - A new study led by a University at Buffalo researcher has identified how specific communication among different brain regions, known as brain connectivity, can serve as a biomarker for attention deficit hyperactivity disorder (ADHD). The research relied on a deep architecture using machine-learning classifiers to identify with 99% accuracy those adults who had received a childhood diagnosis of ADHD many years earlier. "This suggests that brain connectivity is a stable biomarker for ADHD, at least into childhood, even when an individual's ...

Study: Sudden police layoffs in one US city associated with increases in crime

2021-01-27
Amid a sharp economic downturn in 2008, police departments around the United States experienced budget shortfalls that required them to enact cutbacks. A new study examined the effects on crime of budget shortfalls in two New Jersey cities--one of which laid off more than 10 percent of its police force while the other averted layoffs. The study found that the police layoffs were associated with significant increases in overall crime, violent crime, and property crime. The study, by researchers at John Jay College of Criminal Justice and Rutgers University, appears in Justice Evaluation Journal, a publication of the Academy of Criminal Justice Sciences. "Our study suggests that sudden and drastic reductions in the size of a police force via layoffs of police officers ...

Mammogram-based breast cancer risk model could lead to better screening guidelines

2021-01-27
A new machine learning algorithm based on mammograms can estimate the risk of breast cancer in women more accurately than current risk models, according to a study from Adam Yala and colleagues. The algorithm, which was tested with datasets from three large hospitals located worldwide, could help clinicians design guidelines for breast cancer screening that meet the need for early detection while reducing false-positives, test costs, and other issues associated with overscreening. Mammograms are the most common method to screen for breast cancer, as more than 39 million procedures are performed in the U.S. annually. However, their widespread adoption has not gone without ...

'Smart' cartilage cells programmed to release drugs when stressed

Smart cartilage cells programmed to release drugs when stressed
2021-01-27
Working to develop new treatments for osteoarthritis, researchers at Washington University School of Medicine in St. Louis have genetically engineered cartilage to deliver an anti-inflammatory drug in response to activity similar to the bending of a knee or other motions that put stress on joints. Among the early symptoms of osteoarthritis is pain in response to such movements -- motions that involve the so-called mechanical loading of a joint. Joint pain that accompanies bending or lifting can make it difficult to perform normal activities. But by altering genes in cartilage cells in the laboratory, the researchers have been able to program them to respond to the mechanical stress associated with movement and weight-bearing ...

In tune with the moon

2021-01-27
The blog "Ladyplanet. Natürlich Frau sein" is quite certain: "Our cycle is linked to that of the moon. The most obvious connection is the length of the two cycles," it says. The newspaper "Berliner Tagesspiegel" comes to the opposite conclusion: "The length of women's menstrual cycles is an average value, for some it lasts longer, for others it is shorter. Even one and the same woman can have cycles of different lengths. If they really were connected to the lunar cycle, all women would have their fertile days at the same time," the paper's knowledge section reads. So what is true? A team led by Würzburg chronobiologist Charlotte Förster has now used scientific methods to examine the connection between ...

Cell death shines a light on the origins of complex life

2021-01-27
Organelles continue to thrive after the cells within which they exist die, a team of University of Bristol scientists have found, overturning previous assumptions that organelles decay too quickly to be fossilised. As described in the journal Sciences Advances today [27 January], researchers from Bristol's School of Earth Sciences were able to document the decay process of eukaryotic algal cells, showing that nuclei, chloroplasts and pyrenoids (organelles found within chloroplasts) can persist for weeks and months after cell death in eukaryote cells, long enough to be preserved as fossils. Emily Carlisle, a PhD student from Bristol's School of Earth Sciences and co-author, was able to characterise the transformation of the organelles into ...

Women's menstrual cycles temporarily synchronize with Moon cycles

2021-01-27
An analysis of long-term menstrual cycle records kept by 22 women for up to 32 years shows that women with cycles lasting longer than 27 days intermittently synchronized with cycles that affect the intensity of moonlight and the moon's gravitational pull. This synchrony was lost as women aged and when they were exposed to artificial light at night. The researchers hypothesized that human reproductive behavior may have been synchronous with the moon during ancient times, but that this changed as modern lifestyles emerged and humans increasingly gained exposure to artificial light ...

New malaria mosquito is emerging in African cities

New malaria mosquito is emerging in African cities
2021-01-27
Larvae of a new malaria mosquito species are abundantly present in water containers in cities in Ethiopia. The mosquito, Anopheles stephensi, is the main malaria mosquito in India but only appeared on the African continent a few years ago. It has now been found in cities and towns in urban settings in Ethiopia, Sudan, and Djibouti. Researchers from the Radboud university medical center and the Armauer Hansen Research Institute in Ethiopia showed that the invading mosquito species is highly susceptible to local malaria strains. Malaria can therefore become an increasing problem for urban areas in ...

LAST 30 PRESS RELEASES:

Are lifetimes of big appliances really shrinking?

Pink skies

Monkeys are world’s best yodellers - new research

Key differences between visual- and memory-led Alzheimer’s discovered

% weight loss targets in obesity management – is this the wrong objective?

An app can change how you see yourself at work

NYC speed cameras take six months to change driver behavior, effects vary by neighborhood, new study reveals

New research shows that propaganda is on the rise in China

Even the richest Americans face shorter lifespans than their European counterparts, study finds

Novel genes linked to rare childhood diarrhea

New computer model reveals how Bronze Age Scandinavians could have crossed the sea

Novel point-of-care technology delivers accurate HIV results in minutes

Researchers reveal key brain differences to explain why Ritalin helps improve focus in some more than others

Study finds nearly five-fold increase in hospitalizations for common cause of stroke

Study reveals how alcohol abuse damages cognition

Medicinal cannabis is linked to long-term benefits in health-related quality of life

Microplastics detected in cat placentas and fetuses during early pregnancy

Ancient amphibians as big as alligators died in mass mortality event in Triassic Wyoming

Scientists uncover the first clear evidence of air sacs in the fossilized bones of alvarezsaurian dinosaurs: the "hollow bones" which help modern day birds to fly

Alcohol makes male flies sexy

TB patients globally often incur "catastrophic costs" of up to $11,329 USD, despite many countries offering free treatment, with predominant drivers of cost being hospitalization and loss of income

Study links teen girls’ screen time to sleep disruptions and depression

Scientists unveil starfish-inspired wearable tech for heart monitoring

Footprints reveal prehistoric Scottish lagoons were stomping grounds for giant Jurassic dinosaurs

AI effectively predicts dementia risk in American Indian/Alaska Native elders

First guideline on newborn screening for cystic fibrosis calls for changes in practice to improve outcomes

Existing international law can help secure peace and security in outer space, study shows

Pinning down the process of West Nile virus transmission

UTA-backed research tackles health challenges across ages

In pancreatic cancer, a race against time

[Press-News.org] Is there a link between cashless payments and unhealthy consumption?