(Press-News.org) A new study answers a timely question: What is the hardest part of waiting? Consumers do plenty of it—online, in line, in traffic, or for deliveries. And now we know it’s the final phase that’s most problematic for them.
In this season of joyful—and not-so-joyful—anticipation, the research has deep implications for marketers and psychological insights for us all, says Annabelle Roberts, coauthor and assistant professor of marketing at the University of Texas McCombs School of Business. The paper shows:
It’s better for companies to communicate possible delays early in the wait;
It’s better for them to overestimate the waiting period than to underestimate it;
A less negative experience of waiting can lead to a more positive evaluation of a service.
Across six studies by Roberts and colleagues found subjects felt the highest levels of impatience as the end of the waiting period approached — regardless of how long they had already been waiting. Each study measured consumer reactions to waiting on real-world events, from 2020 election results or a first short of a COVID-19 vaccine to the arrival of a bus or a package.
The underlying cause, the studies found, was people’s desire for closure. As a wait is about to end, desire gets stronger, and so does impatience.
Roberts’ paper, co-authored with Ayelet Fishbach of the University of Chicago, was just published in Social Psychological and Personality Science.
Please write judie.kinonen@mccombs.utexas.edu to set up an interview with Annabelle Roberts.
END
Feelings of impatience evolve over time, study says
New research explores the intensity of impatient emotion around different points of the waiting period, of interest to marketers and consumers alike.
2023-12-18
ELSE PRESS RELEASES FROM THIS DATE:
Little bacterium may make big impact on rare-earth processing
2023-12-18
ITHACA, N.Y. - A tiny, hard-working bacterium – which weighs one-trillionth of a gram – may soon have a large influence on processing rare earth elements in an eco-friendly way.
In a new study, Cornell University scientists show that genetically engineering this bacterium could improve the efficiency for the purification of elements found in smartphones, computers, electric cars and wind turbines, and could even boost global economic supply chains.
Vibrio natriegens, the bacterium, offers a sustainable ...
AI generates proteins with exceptional binding strengths
2023-12-18
A new study Dec. 18 in Nature reports an AI-driven advance in biotechnology with implications for drug development, disease detection, and environmental monitoring. Scientists at the Institute for Protein Design at the University of Washington School of Medicine used software to create protein molecules that bind with exceptionally high affinity and specificity to a variety of challenging biomarkers, including human hormones. Notably, the scientists achieved the highest interaction strength ever reported between a computer-generated biomolecule and its target.
Senior author David Baker, professor of biochemistry at UW Medicine, ...
Artificial intelligence can predict events in people's lives
2023-12-18
Artificial intelligence developed to model written language can be utilized to predict events in people's lives. A research project from DTU, University of Copenhagen, ITU, and Northeastern University in the US shows that if you use large amounts of data about people's lives and train so-called 'transformer models', which (like ChatGPT) are used to process language, they can systematically organize the data and predict what will happen in a person's life and even estimate the time of death.
In a new scientific article, 'Using Sequences of Life-events to Predict Human Lives', published ...
Einstein receives $10.9 million grant to validate remote cognitive testing for Alzheimer’s and other dementias
2023-12-18
December 18, 2023—(BRONX NY)—Neurologists often diagnose Alzheimer’s disease after evaluating patients during lengthy, in-person office visits. This poses a significant challenge for many groups, particularly people with limited access to specialized care, including people from historically marginalized groups and people living in rural areas.
Albert Einstein College of Medicine has received a five-year, $10.9 million grant from the National Institutes of Health (NIH) to study whether remote neuropsychological testing can substitute for in-person office visits when assessing whether people have Alzheimer’s disease or other dementias.
“In-person ...
The antibiotic resistance war (video)
2023-12-18
WASHINGTON, Dec. 18, 2023 — There’s a microscopic battle happening right before our eyes, involving the critical issue of antibiotic resistance. Witness the historical development of antibiotics, from penicillin's accidental discovery to the ongoing battle against superbugs. https://www.youtube.com/watch?v=OCR5wFWSGlA
Reactions is a video series produced by the American Chemical Society and PBS Digital Studios. Subscribe to Reactions at http://bit.ly/ACSReactions and follow us on Twitter @ACSReactions.
The American Chemical Society (ACS) is ...
AI's memory-forming mechanism found to be strikingly similar to that of the brain
2023-12-18
An interdisciplinary team consisting of researchers from the Center for Cognition and Sociality and the Data Science Group within the Institute for Basic Science (IBS) revealed a striking similarity between the memory processing of artificial intelligence (AI) models and the hippocampus of the human brain. This new finding provides a novel perspective on memory consolidation, which is a process that transforms short-term memories into long-term ones, in AI systems.
In the race towards developing ...
15th annual horizon scan identifies 15 most pressing issues for conservation, including invertebrate decline and changing marine ecosystems
2023-12-18
Since 2009, the Cambridge Conservation Initiative has coordinated an annual horizon scan, a well-established method for predicting which threats, changes, and technologies will have the biggest impact on biological conservation in the following year. This year, the 15th horizon scan included 31 scientists, practitioners, and policymakers who developed a list of 96 issues, which they eventually narrowed down to the fifteen most novel and impactful. Their findings, publishing in the journal Trends in Evolution & Ecology ...
Toothbrushing tied to lower rates of pneumonia among hospitalized patients
2023-12-18
Toothbrushing also associated with lower rates of ICU mortality, shorter duration of mechanical ventilation, and shorter ICU length of stay
Researchers say toothbrushing could be a cheap but effective way to help lower rates of hospital-acquired pneumonia
Researchers have found an inexpensive tool that may help reduce rates of pneumonia for hospitalized patients—and it comes with bristles on one end. A new study by investigators from Brigham and Women’s Hospital, a founding member of the Mass General Brigham healthcare system, and Harvard Pilgrim Health Care Institute ...
Ecosystem benefits to humanity expected to decline by 9% by 2100
2023-12-18
As climate change redistributes terrestrial ecosystems across the globe, the world’s natural capital is expected to decrease, causing a 9% loss of ecosystem services by 2100. That’s according to a study of natural capital published today in the journal Nature led by scientists at the University of California, Davis, and Scripps Institution of Oceanography at UC San Diego.
Breathable air, clean water, healthy forests and biodiversity all contribute to people’s well-being in ways that ...
Public benefit programs and differential associations with child maltreatment by race and ethnicity
2023-12-18
About The Study: The results of this study raise concerns that benefit programs may add relative advantages for white children compared with Black and Hispanic children and contribute to racial and ethnic disparities in child protective services investigations. States’ eligibility criteria and distribution practices should be examined to promote equitable effects on adverse child outcomes.
Authors: Henry T. Puls, M.D., of Children’s Mercy Kansas City, is the corresponding author.
To access the embargoed study: Visit our For The Media website ...
LAST 30 PRESS RELEASES:
Why wetland restoration needs citizens on the ground
Sharktober: Study links October shark bite spike to tiger shark reproduction
PPPL launches STELLAR-AI platform to accelerate fusion energy research
Breakthrough in development of reliable satellite-based positioning for dense urban areas
DNA-templated method opens new frontiers in synthesizing amorphous silver nanostructures
Stress-testing AI vision systems: Rethinking how adversarial images are generated
Why a crowded office can be the loneliest place on earth
Choosing the right biochar can lock toxic cadmium in soil, study finds
Desperate race to resurrect newly-named zombie tree
New study links combination of hormone therapy and tirzepatide to greater weight loss after menopause
How molecules move in extreme water environments depends on their shape
Early-life exposure to a common pollutant harms fish development across generations
How is your corn growing? Aerial surveillance provides answers
Center for BrainHealth launches Fourth Annual BrainHealth Week in 2026
Why some messages are more convincing than others
National Foundation for Cancer Research CEO Sujuan Ba Named One of OncoDaily’s 100 Most Influential Oncology CEOs of 2025
New analysis disputes historic earthquake, tsunami and death toll on Greek island
Drexel study finds early intervention helps most autistic children acquire spoken language
Study finds Alzheimer's disease can be evaluated with brain stimulation
Cells that are not our own may unlock secrets about our health
Caring Cross and Boston Children’s Hospital collaborate to expand access to gene therapy for sickle cell disease and beta thalassemia
Mount Sinai review maps the path forward for cancer vaccines, highlighting promise of personalized and combination approaches
Illinois study: How a potential antibiotics ban could affect apple growers
UC Irvine and Jefferson Health researchers find differences between two causes of heart valve narrowing
Ancien DNA pushes back record of treponemal disease-causing bacteria by 3,000 years
Human penis size influences female attraction and male assessment of rivals
Scientists devise way to track space junk as it falls to earth
AI is already writing almost one-third of new software code
A 5,500-year-old genome rewrites the origins of syphilis
Tracking uncontrolled space debris reentry using sonic booms
[Press-News.org] Feelings of impatience evolve over time, study saysNew research explores the intensity of impatient emotion around different points of the waiting period, of interest to marketers and consumers alike.