(Press-News.org) 10 July 2024
Risky drinkers most at risk: Ads from sports broadcasts significantly increase alcohol urges
New Edith Cowan University (ECU) research shows exposure to alcohol advertisements during national sports broadcasts, particularly those that feature a preferred beverage, significantly increases cravings in people with risky drinking behaviours.
The ECU study, led by Dr Ross Hollett, analysed nationally televised finals matches from the Australian Football League (AFL) and the National Rugby League (NRL) to determine the frequency of alcohol advertising. Researchers also conducted an online experiment exposing 345 participants to a randomly selected alcohol advertisement and measured the immediate effects on self-reported alcohol craving and drinking intentions.
Key findings:
The content analysis of nationally televised AFL and NRL matches revealed that alcohol advertisements comprised a small but notable fraction of all ads (3.9% in AFL and 1.85% in NRL).
An online experiment showed that overall exposure to these advertisements had a minimal impact on the general population’s drinking intentions and cravings.
However, a significant increase in alcohol cravings was observed among risky drinking participants, particularly those with a preference for the advertised beverage.
Dr Hollett said understanding the influence of alcohol advertisements during popular sports broadcasts is crucial for public health awareness.
“The high viewership of national sports in Australia, for example 4 million viewers for the 2021 Australian Football League (AFL) grand final, shows the reach of alcohol advertisements during these events and their potential to increase consumption while undermining other health messaging efforts,” he said.
Dr Hollett called for targeted health messaging during sport broadcasts to address this at-risk group effectively and highlighted the need for nuanced public health strategies in the context of alcohol advertising.
“Our findings highlight the specific vulnerability of risky drinkers to alcohol advertisements, despite the overall low impact on the broader audience,” he said.
“This insight is vital for developing effective health campaigns and regulatory policies aimed at reducing alcohol-related harm, especially where such advertisements are prevalent.”
The study ‘Exposure to preference-matched alcohol advertisements from national sports broadcasts increases short-term alcohol consumption inclinations in risky drinkers’ is published in the Health Promotion Journal of Australia.
- ends -
Media contact:
Tori Pree, (08) 6304 2208, v.pree@ecu.edu.au
or
ECU Corporate Relations, (08) 6304 2222, pr@ecu.edu.au
Link to download images: Alcohol ads during sports broadcasts
END
Risky drinkers most at risk: Ads from sports broadcasts significantly increase alcohol urges
New Edith Cowan University (ECU) research shows exposure to alcohol advertisements during national sports broadcasts, particularly those that feature a preferred beverage, significantly increases cravings in people with risky drinking behaviours.
2024-07-10
ELSE PRESS RELEASES FROM THIS DATE:
How to differentially improve the cultivated land quality in China?
2024-07-10
Quality is the core characteristic of cultivated land and is crucial for ensuring sustainable resource utilization and national food security. To meet the increasing demand for food driven by rapid population growth and the continual optimization of dietary structures, the intensity of cultivated land utilization has been steadily increasing. This trend has resulted in degradation issues such as deterioration of black soil, thinning of the cultivated land layer, reduction in organic matter content, soil salinization, acidification, and contamination by heavy metals, all of which threaten national food security. Currently, China has entered a critical period of agricultural ...
Study reveals racial disparities in Huntington’s disease diagnoses
2024-07-10
New research led by UCLA Health revealed that Black patients with Huntington's disease in the U.S. and Canada received their diagnoses, on average, one year later compared to White patients after symptoms first appear.
Huntington’s disease is a rare, incurable genetic disease that causes a gradual death of nerve cells, resulting in a variety of symptoms affecting movement, emotions and cognition. About 41,000 Americans have the disease and 200,000 are at risk of inheriting it, according to the Huntington’s Disease Society of America. Children of a parent with ...
Archaeologists report earliest evidence for plant farming in east Africa
2024-07-10
A trove of ancient plant remains excavated in Kenya helps explain the history of plant farming in equatorial eastern Africa, a region long thought to be important for early farming but where scant evidence from actual physical crops has been previously uncovered.
In a new study published July 10 in the Proceedings of the Royal Society B, archaeologists from Washington University in St. Louis, the University of Pittsburgh and their colleagues report the largest and most extensively dated archaeobotanical record from interior east Africa.
Up until now, scientists have ...
UQ research reveals exercise brain boost can last for years
2024-07-10
A longitudinal study by University of Queensland researchers has found high-intensity interval exercise improves brain function in older adults for up to 5 years.
Emeritus Professor Perry Bartlett and Dr Daniel Blackmore from UQ’s Queensland Brain Institute led the study in which volunteers did physical exercise and had brain scans.
Emeritus Professor Perry Bartlett and Dr Daniel Blackmore have shown high intensity exercise boosts cognition in healthy older adults and the improvement was retained for up to 5 years.
Emeritus Professor Bartlett said it is the first ...
Researchers identify brain region involved in oxycodone relapse
2024-07-10
LA JOLLA, CA—Even years after they have recovered, a person who once struggled with alcohol or opioid addiction can relapse—and that relapse is more likely to occur during particularly stressful times. Now, Scripps Research scientists have identified an area of the brain that plays a key role in stress-induced oxycodone relapse. Their findings explain why the drug suvorexant, which they previously found to reduce alcohol and oxycodone relapse when administered orally, works so well.
“Having a better understanding of the region(s) in the brain responsible for this kind of relapse is incredibly important as we develop treatments for alcohol use disorder and opioid ...
Daily sugar intake fell by 5 g in kids + 11 g in adults year after UK sugar tax imposition
2024-07-10
Daily sugar intake fell by around 5 g in children and by around 11 g in adults in the 12 months following the introduction of the UK’s ‘sugar tax’, formally known as the Soft Drinks Industry Levy, finds an analysis of 11 years of survey data, published online in the Journal of Epidemiology & Community Health.
The sugar from soft drinks alone made up over half this total, the estimates suggest. But overall daily energy intake from free sugars levels are still higher than the updated recommendation from the World Health Organisation (WHO) of 5%---equivalent to 30 g/day for adults, 24 g for 7–10 year olds, and 19 g for 4–6 year olds—point ...
Osteoarthritis may double risk of speedy progression to severe multimorbidity
2024-07-10
Osteoarthritis—a condition in which the protective cartilage on the ends of bones breaks down—may more than double the risk of speedy progression to accumulating severe long term conditions (multimorbidity), finds a 20 year study published in the open access journal RMD Open.
And there seem to be 4 different speeds of progression to multimorbidity, the findings indicate.
Persistently low levels of physical activity, a high calorie diet, plus chronic low grade inflammation may help to explain the link between osteoarthritis and the risk of accumulating other long term conditions, suggest the researchers.
Although the exact causes aren’t known, injury, age, family ...
Researchers listen to the hearts of bats in flight
2024-07-10
Researchers from Konstanz have measured the heart rate of bats over several days in the wild, including complete flights—the first time this has been done for a bat species. To record the heart rate of male common noctule bats during flight, the scientists attached heart rate transmitters weighing less than one gram to the animals, which they then accompanied in an airplane while the bats flew, sometimes for more than an hour, in search of food. Their results, published in Proceedings of the Royal Society B, show how much energy bats consume over the course of a day and what energy-saving strategies they ...
Familial endocrine diseases linked to increased risk of pregnancy loss, new research shows
2024-07-10
Women who have close family members with endocrine diseases, including type 2 diabetes, thyroid diseases and polycystic ovary syndrome (PCOS), are at higher risk of pregnancy loss, a new study has found [1].
The research, presented today at the ESHRE 40th Annual Meeting in Amsterdam, examined the association between various endocrine diseases and the incidence of pregnancy loss. The study investigated 366,539 women in Denmark between 1973 and 2022.
The study found that women with parents diagnosed with endocrine diseases faced a 6% higher risk of pregnancy loss ...
Health AI expert Nathan Price joins Buck faculty
2024-07-09
The Buck Institute for Research on Aging announces the appointment of Nathan Price, PhD, to Professor and Co-Director of the Center for Human Healthspan. Price specializes in systems biology, artificial intelligence, and bioengineering. He has published more than 200 scientific papers and is co-author, with Buck Chief Innovation Officer and Distinguished Professor Lee Hood, of “The Age of Scientific Wellness.” Price has been named one of 10 Emerging Leaders in Health and Medicine by the National Academy of Medicine and is a member of the Board on Life Sciences of the National Academies of Sciences, Engineering, and Medicine.
Dr. Price is Chief Scientific Officer ...
LAST 30 PRESS RELEASES:
Common thyroid medicine linked to bone loss
Vaping causes immediate effects on vascular function
A new clock to structure sleep
Study reveals new way to unlock blood-brain barrier, potentially opening doors to treat brain and nerve diseases
Viking colonizers of Iceland and nearby Faroe Islands had very different origins, study finds
One in 20 people in Canada skip doses, don’t fill prescriptions because of cost
Wildlife monitoring technologies used to intimidate and spy on women, study finds
Around 450,000 children disadvantaged by lack of school support for color blindness
Reality check: making indoor smartphone-based augmented reality work
Overthinking what you said? It’s your ‘lizard brain’ talking to newer, advanced parts of your brain
Black men — including transit workers — are targets for aggression on public transportation, study shows
Troubling spike in severe pregnancy-related complications for all ages in Illinois
Alcohol use identified by UTHealth Houston researchers as most common predictor of escalated cannabis vaping among youths in Texas
Need a landing pad for helicopter parenting? Frame tasks as learning
New MUSC Hollings Cancer Center research shows how Golgi stress affects T-cells' tumor-fighting ability
#16to365: New resources for year-round activism to end gender-based violence and strengthen bodily autonomy for all
Earliest fish-trapping facility in Central America discovered in Maya lowlands
São Paulo to host School on Disordered Systems
New insights into sleep uncover key mechanisms related to cognitive function
USC announces strategic collaboration with Autobahn Labs to accelerate drug discovery
Detroit health professionals urge the community to act and address the dangers of antimicrobial resistance
3D-printing advance mitigates three defects simultaneously for failure-free metal parts
Ancient hot water on Mars points to habitable past: Curtin study
In Patagonia, more snow could protect glaciers from melt — but only if we curb greenhouse gas emissions soon
Simplicity is key to understanding and achieving goals
Caste differentiation in ants
Nutrition that aligns with guidelines during pregnancy may be associated with better infant growth outcomes, NIH study finds
New technology points to unexpected uses for snoRNA
Racial and ethnic variation in survival in early-onset colorectal cancer
Disparities by race and urbanicity in online health care facility reviews
[Press-News.org] Risky drinkers most at risk: Ads from sports broadcasts significantly increase alcohol urgesNew Edith Cowan University (ECU) research shows exposure to alcohol advertisements during national sports broadcasts, particularly those that feature a preferred beverage, significantly increases cravings in people with risky drinking behaviours.