AAAS enters pilot with ProRata to bolster standards for transparency and reliability in AI searches

(Press-News.org) The American Association for the Advancement of Science (AAAS), the nonprofit publisher of the Science family of journals, is conducting a pilot with ProRata as part of its commitment to communicate trusted scientific findings broadly. ProRata is an AI company guided by the belief that content creators should receive attribution for their work. Partnering with AAAS will strengthen ProRata’s new AI-driven search engine, Gist.ai, while showing how content that powers AI-driven searches can be sustainably attributed.

The pilot – ProRata’s first with a scientific publisher – will initially include peer-reviewed articles from AAAS’s open-access journal Science Advances, as well as stories from Science Magazine’s award-winning news team. Combined, these research and news pieces cover a broad range of scientific developments, and their inclusion in results generated by Gist.ai will help more people – researchers, educators, science enthusiasts, and beyond – find relevant and accurate insights.

Today, partnerships between AI companies and publishers are becoming more common. However, not all partnerships have explicitly prioritized attribution to original creators nor focused on the reliability of AI outputs. For ProRata AI, however, attribution and reliability – as challenging as they are to achieve from a technical perspective – are guiding values. AAAS shares in these values.

“We are delighted to partner with ProRata AI,” said Bill Moran, Publisher of the Science family of journals. “This partnership is a significant step forward in ensuring that the critical work of global scientists and science journalists is recognized and distributed with the utmost care in this new AI age.”

AAAS is not licensing all historical journal content to ProRata for training large language models, as some deals do. Instead, the partnership is focused on licensing select high-quality content to the company, for a period, to help ensure people searching the internet on key topics can access today’s most relevant and up-to-date scientific information. ProRata’s Gist.ai, a beta version of which was unveiled in December 2024, will use this content – along with its proprietary model to credit creators – to deliver accurate AI-powered search results.

Search results from Gist.ai appear with labels that indicate what proportion of any result is from a listed source. The partnership will thus foster a more informed relationship between readers, AI tools, and the original sources of these studies and news stories.

"ProRata's technology helps ensure fairness and fact in the world of generative AI," said Bill Gross, CEO of ProRata. "Accurate search results are imperative when searching scientific information, and we are excited to collaborate with AAAS to provide such a depth of valuable information to Gist.ai."

About AAAS

The American Association for the Advancement of Science (AAAS) is the world’s largest general scientific society and publisher of the journal Science, as well as Science Translational Medicine; Science Signaling; a digital, open-access journal, Science Advances; Science Immunology; and Science Robotics. AAAS was founded in 1848 and includes more than 250 affiliated societies and academies of science, serving 10 million individuals. The nonprofit AAAS is open to all and fulfills its mission to “advance science and serve society” through initiatives in science policy, international programs, science education, public engagement, and more. For additional information about AAAS, visit www.aaas.org.

About ProRata.ai

Founded in 2024 by Bill Gross at Idealab Studio, ProRata’s mission is to ensure that generative AI platforms compensate and credit content owners for the use of their material. ProRata builds technology that enables generative AI platforms to attribute contributing content sources and share revenues on a per-use basis, protecting and rewarding creators while helping to prevent unreliable content from compromising AI results. For more information, please visit prorata.ai.

 

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