Ideasbynet Reveals Economic Downturn Fuelling Change in Marketing Strategies for Businesses

Ideasbynet has revealed how marketing teams aim to guarantee value for money as the recession encourages a 'waste not want not' attitude.

2011-01-28

SHEFFIELD, ENGLAND, January 28, 2011 (Press-News.org) Ideasbynet has noted an important change in marketing strategies during the current economic downturn. While promotional gifts remain a simple and effective marketing method, companies are now choosing products which have a practical use, rather than mere novelty value.

In 2010, Ideasbynet saw a steady drop in sales of promotional logobugs, fridge magnets and stress toys, and large increases in the likes of cotton shopping bags, ice scrapers and pocket diaries.

2010 also saw a threefold increase in tax disc holders, as well as large increases in sales of both branded pens and ceramic, branded mugs.

Since the beginning of the credit crunch, Ideasbynet has seen products such as the trolley coin keyring take over from their plastic 'promo' counterparts, selling in excess of 100,000 units in both 2009 and 2010.

Companies continue to seek value for money in their promotional products and gifts. However, their approach is now to focus on products which may have a higher unit cost but are less disposable and may be used daily by members of their target audience.

Lucy Evans, Account Director at Ideasbynet said: "Our customers are realising that practical products allow them to promote their brand more widely. For example, a cotton shopping bag displays a company logo not only to its owner but also to the general public."

As Ideasbynet previously revealed that the average coffee mug is used more than 2000 times, offering over 2000 promotional opportunities, this is sure to be a cost-effective and successful trend.

About Ideasbynet:
Ideasbynet is part of a marketing services group formed in 1985 that has evolved to become the market leaders and one of the most trusted names for promotional products ideas including premium corporate gifts, promotional pens, promotional clothing, promotional eco gifts and other branded promotional products.

Ideasbynet.com was the first UK company to make business gifts and promotional products instantly more accessible over the internet. With Ideasbynet, one hour quotations, product availability, free virtual samples and professional design services, are only a click away.

Strenuous efforts are made to ensure all products promoted on the website are manufactured in an ethical and fair way. Wherever possible, it is Ideasbynet's policy to favour promotional products manufactured using environmentally responsible techniques and utilising recyclable materials.

Website: http://www.Ideasbynet.com/

ELSE PRESS RELEASES FROM THIS DATE:

Junior Johnson Joins Motorsportsunplugged.com Editorial Team

2011-01-28

Motorsportsunplugged.com is pleased to welcome American racing icon Junior Johnson to its growing team of writers and expert contributors. "Junior's exceptional life and unique insights make his comments of great interest to racing fans across the country. We are privileged to have him offer his opinions for our Motorsportsunplugged.com visitors," said Steve Waid, senior editor. "I like what they're doing at Motorsportsunplugged.com and am happy to be a part if it." said Johnson. Johnson's articles will appear on Motorsportsunplugged.com every second Friday throughout ...

Breast Augmentation in Raleigh, NC: Dr. Michael Law, a Raleigh Plastic Surgeon, Introduces New Comprehensive Guide to Women Considering Breast Implants in NC

2011-01-28

Breast augmentation in Raleigh, NC Dos and Don'ts Breast augmentation: Everything a woman needs to know about breast augmentation and breast implants is included in a new website by Dr. Michael Law a board certified plastic surgeon in Raleigh, NC. The new website, http://www.michaellawmd.com/breast-augmentation_breast_implants.html, includes a breast augmentation before and after gallery: http://www.michaellawmd.com/gallery/breastaug1.html. Breast augmentation surgery remains a top plastic surgery procedure. Raleigh plastic surgeon Michael Law introduces a comprehensive ...

Fitness Trainers Invited to Build Their Own Businesses at Spa Galleria with Free Marketing Help

2011-01-28

Salon and Spa Galleria is now looking for qualified personal trainers who would like to own and operate their own personal training businesses without the cost of equipping a gym and renting a dedicated space. "A lot of trainers would like to open a gym but can't afford to pay the rent, buy the equipment and do all the marketing to build a following," says Ron Sturgeon, the new owner of the Grapevine Mills property where Salon and Spa Galleria is located. "A personal trainer has a lot better chance of being successful if he or she spreads the costs of the venture out ...

Social Media Agency Umpf Creates Lucrative Foursquare Check In

2011-01-28

Following the appointment of two new staff and to celebrate its move into larger riverside premises, UK-based PR and social media agency Umpf has created a unique campaign - the UK's most lucrative Foursquare check-in. The agency's social media campaign includes a tilt-shift style film showing its office move and the special offer - a GBP1,000 (US$1,500) discount voucher. The voucher, redeemable against the agency's social media services, is available throughout 2011 for anyone who checks in to its new offices on Foursquare, and then Tweets the check in. Umpf ...

Neuroscientists learn how channels fine-tune neuronal excitability

2011-01-27

Scientists in the Hotchkiss Brain Institute at the Faculty of Medicine, University of Calgary, have discovered a new mechanism that nerve cells (neurons) use to fine-tune their electrical output. The exciting discovery, published this week in the prestigious journal Nature Neuroscience, provides new insights about how the activity of the nervous system is regulated at the cellular level. Nerve cells in our nervous system use electrical impulses to transmit signals throughout our body. One way that they do this is through the trafficking of calcium channels through to ...

Nanowires exhibit giant piezoelectricity

2011-01-27

Gallium nitride (GaN) and zinc oxide (ZnO) are among the most technologically relevant semiconducting materials. Gallium nitride is ubiquitous today in optoelectronic elements such as blue lasers (hence the blue-ray disc) and light-emitting-diodes (LEDs); zinc oxide also finds many uses in optoelectronics and sensors. In the past few years, though, nanostructures made of these materials have shown a plethora of potential functionalities, ranging from single-nanowire lasers and LEDs to more complex devices such as resonators and, more recently, nanogenerators that convert ...

The world can be powered by alternative energy, using today's technology, in 20-40 years

2011-01-27

VIDEO: A new study -- co-authored by Stanford researcher Mark Z. Jacobson and UC-Davis researcher Mark A. Delucchi -- analyzing what is needed to convert the world's energy supplies to clean... Click here for more information. If someone told you there was a way you could save 2.5 million to 3 million lives a year and simultaneously halt global warming, reduce air and water pollution and develop secure, reliable energy sources – nearly all with existing technology and ...

Molecular mechanism links stress with predisposition for depression

2011-01-27

A new study provides insight into how stress impacts the brain and may help to explain why some individuals are predisposed to depression when they experience chronic stress. The research, published by Cell Press in the January 27 issue of the journal Neuron, reveals complex molecular mechanisms associated with chronic stress and may help to guide new treatment strategies for depression. "Many individuals exposed to stressful events do not show signs or symptoms of depression; however, some individuals exposed to psychological stress are predisposed to major depression," ...

Brain 'GPS' illuminated in migratory monarch butterflies

2011-01-27

A new study takes a close look at the brain of the migratory monarch butterfly to better understand how these remarkable insects use an internal compass and skylight cues to navigate from eastern North America to Mexico each fall. The research, published by Cell Press in the January 27 issue of the journal Neuron, provides key insights into how ambiguous sensory signals can be integrated in the brain to guide complex navigation. Previous research has shown that migrants use a time-compensated "sun compass" to maintain a southerly direction during flight. "In general, ...

'Hidden plumbing' helps slow Greenland ice flow

2011-01-27

Hotter summers may not be as catastrophic for the Greenland ice sheet as previously feared and may actually slow down the flow of glaciers, according to new research. A letter published in Nature on 27 January explains how increased melting in warmer years causes the internal drainage system of the ice sheet to 'adapt' and accommodate more melt-water, without speeding up the flow of ice toward the oceans. The findings have important implications for future assessments of global sea level rise. The Greenland ice sheet covers roughly 80% of the surface of the island and ...

Ideasbynet Reveals Economic Downturn Fuelling Change in Marketing Strategies for Businesses

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: