ROI Labs CEO Michael Hayward to Speak at the HSMAI Digital Marketing Strategy Conference

NEW YORK, NY, January 29, 2011

ROI Labs (www.roilabs.com), a leading provider of global web analytics consulting services, today announced that CEO Michael Hayward will speak at the HSMAI Digital Marketing Strategy Conference, to be held February 1 at the New York Marriott Marquis.

An expert in the strategy, implementation and development of analytics and marketing solutions and technology, Hayward will lead "Hiring the Right Agency Partner...and Then Getting the Most From Them," to be held at 3:00 p.m. Hayward will also introduce Google's Analytics Evangelist Avinash Kaushik's keynote session, "Rethinking Online Analytics: Customer Centric Data Driven Strategies," to be held at 9:10 a.m.

"We're pleased to take a larger role at this year's Digital Marketing Strategy Conference," said Hayward. "As a long-time hotel marketer, I know firsthand the significant contribution analytics can make to the success of hotel web sites, and we're excited to share our experience and expertise."

ROI Labs will also be a conference sponsor and will showcase web analytics solutions tailored specifically for the travel and hospitality industries. The agency's analytics efforts recently helped sister company Acronym Media win a HSMAI Gold Adrian Award for exemplary search marketing strategy (for work with Four Seasons Hotels and Resorts).

Further information about ROI Labs' analytics expertise, along with an exclusive offer for HSMAI members, will be available from agency representatives at the ROI Labs booth, located in the main ballroom.

About Michael Hayward
Michael Hayward is the CEO of ROI Labs, a leading provider of global web analytics consulting services. Michael has over 25 years of e-commerce, branding, marketing and analytics leadership experience, including over 23 years with Four Seasons Hotels and Resorts. He is a noted industry thought-leader and a regular speaker at Cornell University, the University of Western Ontario's Ivey School of Business and the University of Toronto, and is also an advisory board member of the HSMAI Travel Internet Marketing group.

About ROI Labs
ROI Labs is a leading provider of global web analytics consulting services. Specializing in web analytics, landing page testing, conversion optimization and site usability, ROI Labs' expert analysts use cutting-edge technology to deliver the practical recommendations needed to craft smarter marketing strategies - ones that drive results and revenue.

ROI Labs leverages 15 years of expertise honed through rigorous research, analysis and testing to maximize the return from Clients' web analytics investments. Global Clients include Four Seasons Hotels and Resorts, SAP, HP, The Wharton School of the University of Pennsylvania, Humana and Sony Entertainment, among others. ROI Labs can be reached at +1 (646) 329 7070, info at roilabs.com,or by visiting http://www.roilabs.com.