Black Swan Propels Sales Of Peacocks Ballet Flat Shoes

GLASGOW, January 29, 2011

With Darren Aronofsky's ballet drama Black Swan (starring Natalie Portman) currently wowing critics and audiences alike across the UK, ballet style is beginning to ramp up in popularity according to leading retailers, the UK fashion press and fashion designers.

Yesterday, top value fashion retailer Peacocks reported that sales of their ballet shoes and on-trend flat pumps and brogues have been outselling heels by three to one for the first time in years, with sales increasing by 70% when compared to last January.

Fashion analysts opine that cold weather conditions experienced in the UK this month and continuing uncertainties over the economy have also boosted the popularity of this type of footwear - however, there is also little doubting the effect that a major Hollywood movie can have on fashion trends.

The Independent reported on this trend in their article 'Flat shoes find their footing again' which highlighted that both ends of the fashion spectrum are seeing a revival on flat shoe interest. Along with value retailers such as Peacocks, top designers such as Karl Lagerfeld have been turning to flat shoes in their recent collections. Lagerfeld stated that 'this is the way young women dress nowadays'.

The Sun Newspaper also highlighted Peacocks ballet shoe sales, as well as the increase in popularity of Maxi Dresses this winter period.

Whatever the reasons for this popularity, it seems that ballet fashion is here to stay.

To see the range of Peacocks flat shoes, see this page on their website : http://www.peacocks.co.uk/family/index.jsp?categoryId=3889931

The Official Black Swan movie website can be found here : http://www.foxsearchlight.com/blackswan/