Exposure to alcohol-related social media content and desire to drink among young adults

About The Study: Exposure to alcohol-promoting social media content was associated with desire to drink across varying levels of prior alcohol use, and social media influencers may contribute to normalization of alcohol consumption among young people. This experimental evidence adds to a growing body of research showing that exposure to alcohol-promoting content, particularly on social media, is associated with alcohol-promoting attitudes and behaviors in young adults. 

Corresponding Author: To contact the corresponding author, Jon-Patrick Allem, PhD, MA, email jon.patrick.allem@rutgers.edu.

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(doi:10.1001/jamapediatrics.2025.6335)

Editor’s Note: Please see the article for additional information, including other authors, author contributions and affiliations, conflict of interest and financial disclosures, and funding and support.

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