Consumers Call for Businesses to Offer More Product Information on Web and Mobile

37 percent of smartphone owners don't purchase apps due to lack of product details.

2011-03-12

KENNESAW, GA, March 12, 2011 (Press-News.org) Nearly half (47 percent) of all consumers believe detailed product information is a critical factor of an ecommerce website in driving them to make a purchase, according to Stibo Systems, the independent market leader in master data management.

The findings, which feature in a new Stibo Systems' report launched today entitled 'The Devil is in the Details', highlight that while consumers are crying out for more detailed product information, they still believe more could be done by companies to achieve this. 30 percent of consumers feel that more detailed product information is the best way to improve online shopping sites, ahead of all other factors including more personalized promotions (17 percent), better search capabilities (14 percent) and email or text alerts notifying consumers when sold out products are back in stock (12 percent).

More detailed product information is also the biggest concern for some of Britain's wealthiest individuals, with 45 percent of those earning an annual income of between GBP90,000 - GBP99,000 citing this as the most important improvement they would like made to the online shopping experience. Better product information is something that is also of most importance to the over 55s, with 37 percent in this age bracket citing this compared to only a quarter (25 percent) from the 16-34 category.

As ecommerce on smartphones and tablets begins to mature, the research also explores which industries are in the firing line if product information is not detailed and regularly updated on their mobile site or app. Consumers who regularly shop using mobile apps are most likely to buy from entertainment and grocery apps, with 32 percent and 24 percent of mobile shoppers purchasing from these industries respectively. According to the findings over 37 percent of consumers who own a smartphone haven't made purchases because of the lack of product details on an app or because of inconsistencies in information with other channels.

Mark Thorpe, managing director UK at Stibo Systems, comments, "Regardless of the channel, consumers want detail and consistency when it comes to the ways in which they research and buy products. Only when businesses successfully address this will they be able to offer a solid ecommerce experience regardless of the route to market. This research highlights why it is so important for companies to look for ways they can continually improve their ecommerce platform and illustrates the underpinning need for a robust product information management system to help ensure consistency across every channel."

The research will be a key talking point at the Stibo Systems' Next Conference, taking place on 9th & 10th March 2011 at the Millennium Madejski Hotel & Royal Berkshire Conference Centre.

Notes on the research

A total of 2,000 UK consumers were surveyed using Toluna Quick Surveys in August 2010. To request a full copy of the research white paper titled "The Devil is in the Details" please visit www.stibosystems.com.

About Stibo Systems
Stibo Systems delivers enterprise software solutions that help companies gather, manage and share master data across the information supply chain. The STEP platform creates a single trusted source of information by eliminating duplicate data silos, turning departmental data into a strategic asset. STEP has been implemented by many of the world's leading manufacturers, distributors, retailers and service providers. With global operations, Stibo Systems is part of the privately held Stibo A/S group of companies. For more information, visit www.stibosystems.com.

ELSE PRESS RELEASES FROM THIS DATE:

New lupus drug results from Scripps Research technology

2011-03-11

LA JOLLA, CA – March 9, 2011 – For Immediate Release – Scientific advances at The Scripps Research Institute were key to laying the foundation for the new drug Benlysta® (belimumab), approved today by the U.S. Food and Drug Administration. Benlysta®, which treats the most common type of lupus, is the first in a new class of pharmaceuticals that prevents the body from attacking its own critical tissues. "I am deeply gratified that our scientific findings have proven so valuable to drug discovery," said Richard A. Lerner, MD, president of Scripps Research. "This development ...

Pollution forms an invisible barrier for marine life

2011-03-11

Over 50 percent of the population in the United States and over 60 percent in the world live in coastal areas. Rapidly growing human populations near the ocean have massively altered coastal water ecosystems. One of the most extensive human stressors is the discharge of chemicals and pollutants into the ocean. In the Southern California Bight, more than 60 sewage and urban runoff sources discharge over 1 billion gallons of liquid on a dry day with the two largest sources of contaminants being sewage from municipal treatment plants and urban runoff from highly modified ...

Weed-eating fish 'key to reef survival'

2011-03-11

Preserving an intact population of weed-eating fish may be vital to saving the world's coral reefs from being engulfed by weed as human and climate impacts grow. A new study by researchers at the ARC Centre of Excellence for Coral Reef Studies has found weed-eaters like parrotfish and surgeonfish can only keep coral reefs clear of weed up to a point. After the weeds reach a certain density, they take over entirely and the coral is lost. For some years researchers have pinned their hopes on the ability of weed-eating fish to keep the weeds at bay while the corals recover ...

Insights from oil spill air pollution study have applications beyond Gulf

2011-03-11

During a special airborne mission to study the air-quality impacts of the BP Deepwater Horizon oil spill last June, NOAA researchers discovered an important new mechanism by which air pollution particles form. Although predicted four years ago, this discovery now confirms the importance of this pollution mechanism and could change the way urban air quality is understood and predicted. The NOAA-led team showed that although the lightest compounds in the oil evaporated within hours, it was the heavier compounds, which took longer to evaporate, that contributed most to ...

Molecules work the day shift to protect the liver from accumulating fat

2011-03-11

PHILADELPHIA - The liver normally makes and stores fat, which is required in moderation for normal body function. However, if the process goes awry, excess fat in the liver can cause major liver damage. In fact, fatty liver is a leading cause of liver failure in the United States, and is often brought on by obesity and diabetes. In turn, the increasing prevalence of these diseases has brought with it an epidemic of liver disease. Abnormal sleep patterns, such as those of shift-workers, can be risk factors for obesity and diabetes. Investigators have known for decades ...

Age affects us all

2011-03-11

Durham, NC — Humans aren't the only ones who grow old gracefully, says a new study of primate aging patterns. For a long time it was thought that humans, with our relatively long life spans and access to modern medicine, aged more slowly than other animals. Early comparisons with rats, mice, and other short-lived creatures confirmed the hunch. But now, the first-ever multi-species comparison of human aging patterns with those in chimps, gorillas, and other primates suggests the pace of human aging may not be so unique after all. The findings appear in the March 11 issue ...

Anthropologists link human uniqueness to hunter-gatherer group structure

2011-03-11

TEMPE, Ariz. – One of the most complex human mysteries involves how and why we became an outlier species in terms of biological success. Research findings published in the March 11 edition of the journal Science by an international team of noted anthropologists, including several from Arizona State University, who study hunter-gatherer societies, are informing the issue by suggesting that human ancestral social structure may be the root of cumulative culture and cooperation and, ultimately, human uniqueness. Because humans lived as hunter-gatherers for 95 percent of ...

Johns Hopkins scientists reveal role of light sensor in temperature sensation

2011-03-11

A light-sensing receptor that's packed inside the eye's photoreceptor cells has an altogether surprising role in cells elsewhere in the body, Johns Hopkins scientists have discovered. Using fruit flies, they showed that this protein, called rhodopsin, also is critical for sensing temperature. A report on the work appears March 11 in Science. "For decades, this well-known molecule — one of the most-studied sensory receptors — was thought to function exclusively in the eye as a light receptor, but now we have found that fly larvae and possibly other organisms use it ...

Aging rates, gender gap in mortality similar across all primates

2011-03-11

DURHAM, N.C. -- Humans aren't the only ones who grow old gracefully, says a new study of primate aging patterns. For a long time it was thought that humans, with our relatively long life spans and access to modern medicine, aged more slowly than other animals. Early comparisons with rats, mice, and other short-lived creatures confirmed the hunch. But now, the first-ever multi-species comparison of human aging patterns with those in chimps, gorillas, and other primates suggests the pace of human aging may not be so unique after all. The findings appear in the March 11 ...

Depression may increase the risk of kidney failure

2011-03-11

Depression is associated with an increased risk of developing kidney failure in the future, according to a study appearing in an upcoming issue of the Clinical Journal of the American Society Nephrology (CJASN). Approximately 10% of the US population will suffer from depression at some point during their lifetime. Lead investigator, Dr. Willem Kop (Department of Medical Psychology and Neuropsychology at the University of Tilburg, the Netherlands) and colleagues studied 5,785 people from four counties across the United States for 10 years. The participants were 65 years ...

Consumers Call for Businesses to Offer More Product Information on Web and Mobile

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: