Pussy And Rabbit From Ann Summers

Introducing Pussy and Rabbit, the stars of a brand new digital campaign from the UK's foremost purveyors of pleasure, Ann Summers.

2011-05-19

SURREY, ENGLAND, May 19, 2011 (Press-News.org) There once was a Rabbit called Touch,
Who wasn't a real bunny, as such,
Pussy moaned: "My goodness me,
It's completely hands-free,
I've never been pleasured so much!"

Introducing Pussy and Rabbit, the stars of a brand new digital campaign from the UK's foremost purveyors of pleasure, Ann Summers.

This witty and clever creative concept brings to life the launch of Ann Summers' most innovative Rampant Rabbit to date, the Rampant Rabbit Touch.

Designed to enable users to understand the unique, hands-free, touch-activated technology behind the product, a series of saucy animations featuring the characters escapades explain how 'Pussy' controls her 'Rabbit'.

The animations will be hosted through a fun, interactive microsite - www.pussyandrabbit.com - where users play the 'Pussy' and, from a selection of options, control the 'Rabbit'.

Notes to editors

- Touch Rabbit works by having three touch-sensitive bands running along its body. As your body responds to Touch the sensitive bands running along the body respond to your every move, allowing you to have an orgasmic hands-free experience. With innovative technology exclusive to the Rampant Rabbit Touch, this is like something you have never tried before.

- Pale Pink Band -gentle vibrations for a teasing warm up.
- Middle Band - thrilling pulses of power to excite your senses.
- Darkest Pink Band - the most intense vibrations to push you over the edge.

- Ann Summers has 148 stores throughout the UK and Spain. To locate your nearest Ann Summers store visit www.annsummers.com.
- The Ann Summers website, www.annsummers.com, has over 1.5 million individual visitors per month.
- There are more than 7,000 Ann Summers Party Organisers who hold approximately 4,000 parties per week.

For further information and imagery, please contact the Press Office:
Katie Byrne (PR Manager): katie_b@annsummers.com 01883 629432
Sophie Barton (Senior Press Officer): sophie_b@annsummers.com 01883 629227
Hayley Fiddes (Press Office Assistant): Hayley_f@annsummers.com 01883 629609

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