LBi and Bigmouthmedia Release Innovation in Retail White Paper

LBi and bigmouthmedia release white paper bringing together current and future trends in online and mobile retail

2011-05-25

EDINBURGH, SCOTLAND, May 25, 2011 (Press-News.org) Global digital marketing and technology agency LBi and its media arm bigmouthmedia today released a joint white paper on digital innovation in the retail sector.

The document analyses how the touchable web and the trends towards a multi-device, multi-channel future are fast becoming an opportunity for retail brands to engage and reward consumers with deep and positive retail and marketing experiences. At the same time, it looks into the blurring edges of the online and offline environments and the opportunities presented by consumers expecting to interact with brands and make purchase decisions spontaneously, wherever they are, whenever they want.

The white paper, authored by digital experts across both LBi and its media arm bigmouthmedia, draws in knowledge of these wider technology trends and explains their impact and how they can be harnessed to develop brand and retail loyalty. Areas under the microscope include new technology in retail, mobile retailing, integrated marketing, display technologies, CRM and social customer service, affiliate marketing, multi-channel user experiences and creative social media.

Phil Gripton, MD of LBi and bigmouthmedia, said: "The document covers what we see as areas with major growth potential in the retail sector. We believe that these new trends will provide savvy retailers with new avenues to expand their businesses, and we have the high calibre experts to help them unleash the opportunities that come their way."

The white paper can be downloaded from http://www.bigmouthmedia.com/signup/.

About bigmouthmedia:
Bigmouthmedia is a digital marketing company developing truly integrated digital advertising campaigns across a blend of digital platforms with ROI at the core. Setting the pace in search engine marketing, affiliate marketing, display, social media, usability and analytics, bigmouthmedia has been delivering tangible online business growth solutions on a client-focussed, local, European and global level across 56 countries in over 30 languages since 1997.

In August 2010 bigmouthmedia merged with LBi to create Europe's largest marketing and technology agency. The new LBi/bigmouthmedia agency combines LBi's best in class digital media, marketing, communications, design, branding and technology services with bigmouthmedia's leading search engine marketing product portfolio and digital media expertise.

ELSE PRESS RELEASES FROM THIS DATE:

Birch mouse ancestor discovered in Inner Mongolia is new species of rare 'living fossil'

2011-05-25

Tiny fossil teeth discovered in Inner Mongolia are a new species of birch mouse, indicating that ancestors of the small rodent are much older than previously reported, according to paleontologist Yuri Kimura at Southern Methodist University in Dallas. Fossils of the new species were discovered in sediments that are 17 million years old, said Kimura, who identified the new species and named it Sicista primus to include the Latin word for "first." Previously the oldest prehistoric ancestor of the modern-day birch mouse was one that inhabited Inner Mongolia 8 million years ...

Emirates Academy of Hospitality Management and Beijing Hospitality Institute Sign Agreement

2011-05-25

The Emirates Academy of Hospitality Management, one of the world's leading hospitality management schools and part of Jumeirah Group, recently signed a cooperation agreement with the Beijing Hospitality Institute. The agreement establishes an academic exchange programme between The Emirates Academy of Hospitality Management and Beijing Hospitality Institute - a specialist university certified by the Ecole hoteliere de Lausanne (EHL). The agreement provides study abroad programmes for students, faculty exchanges, academic cooperation and programmes for the development ...

Your culture may influence your perception of death

2011-05-25

Contemplating mortality can be terrifying. But not everyone responds to that terror in the same way. Now, a new study which will be published in an upcoming issue of Psychological Science, a journal of the Association for Psychological Science, finds cultural differences in how people respond to mortality. European-Americans get worried and try to protect their sense of self, while Asian-Americans are more likely to reach out to others. Much of the research on what psychologists call "mortality salience" – thinking about death – has been done on people of European descent, ...

Mathematically ranking ranking methods

2011-05-25

In a world where everything from placement in a Google search result to World Cup eligibility depends on ranking and numerical ratings of some kind, it is becoming increasingly important to analyze the algorithms and techniques that underlie such ranking methods in order to ensure fairness, eliminate bias, and tailor them to specific applications. In a paper published this month in the SIAM Journal on Scientific Computing, authors Timothy Chartier, Erich Kreutzer, Amy Langville, and Kathryn Pedings mathematically analyze three commonly-used ranking methods. "We studied ...

Confused.com Launches New YMCA Advert

2011-05-25

Confused.com has announced that the well-loved 70's disco anthem YMCA is the soundtrack to the latest advert "Con-Fused-Dot-Com" featuring animated logo Cara. The new thirty second advert, focusing on car insurance, launched on Sunday 22nd May, with its peak spot taking place during the new ITV1 drama Vera. The new advert is once again voiced by Louise Dearman who plays the lead in the popular West End hit musical, Wicked. Animated and produced by Hornet, with musical arrangement from Speckulation entertainment, the advert will feature living logo Cara singing ...

Population genetics reveals shared ancestries

2011-05-25

More than just a tool for predicting health, modern genetics is upending long-held assumptions about who we are. A new study by Harvard researchers casts new light on the intermingling and migration of European, Middle Eastern and African and populations since ancient times. In a paper titled "The History of African Gene Flow into Southern Europeans, Levantines and Jews," published in PLoS Genetics, HMS Associate Professor of Genetics David Reich and his colleagues investigated the proportion of sub-Saharan African ancestry present in various populations in West Eurasia, ...

New protein linked to Alzheimer's disease

2011-05-25

MANHASSET, NY --– After decades of studying the pathological process that wipes out large volumes of memory, scientists at The Feinstein Institute for Medical Research discovered a molecule called c-Abl that has a known role in leukemia also has a hand in Alzheimer's disease. The finding, reported in the June 14th issue of the Journal of Alzheimer's Disease, offers a new target for drug development that could stave off the pathological disease process. Peter Davies, PhD, head of the Feinstein Institute's Litwin-Zucker Center for Research in Alzheimer's Disease, became ...

Bupa Care Homes Hold Communi-Tea Week Celebrations

2011-05-25

Bupa has held Communi-tea Week events in its care homes to help tackle loneliness in older people. Residents of Bupa care homes throughout the UK have brewed up some community spirit by inviting older people to join them for a friendly cup of tea. Altogether, over 300 care homes, including residential care and nursing care homes, hosted special afternoon tea parties to mark Communi-tea Week, a nationwide campaign which aimed to use tea-related social activities to help tackle the problems of isolation and loneliness in older people. Worrying statistics demonstrate ...

Why people with schizophrenia may have trouble reading social cues

2011-05-25

NASHVILLE, Tenn.—Understanding the actions of other people can be difficult for those with schizophrenia. Vanderbilt University researchers have discovered that impairments in a brain area involved in perception of social stimuli may be partly responsible for this difficulty. "Misunderstanding social situations and interactions are core deficits in schizophrenia," said Sohee Park, Gertrude Conaway Professor of Psychology and one of the co-authors on this study. "Our findings may help explain the origins of some of the delusions involving perception and thoughts experienced ...

Kepler's astounding haul of multiple-planet systems

2011-05-25

NASA's Kepler spacecraft is proving itself to be a prolific planet hunter. Within just the first four months of data, astronomers have found evidence for more than 1,200 planetary candidates. Of those, 408 reside in systems containing two or more planets, and most of those look very different than our solar system. In particular, the Kepler systems with multiple planets are much flatter than our solar system. They have to be for Kepler to spot them. Kepler watches for a planet to cross in front of its star, blocking a tiny fraction of the star's light. By measuring how ...

Adolescent boys who experience violence have up to 8 times the odds of perpetrating physical and sexual intimate partner violence that same day, per South African study collecting real-time data over

Critically endangered hawksbill turtles migrate up to 1,000km from nesting to foraging grounds in the Western Caribbean, riding with and against ocean currents to congregate in popular feeding hotspot

LBi and Bigmouthmedia Release Innovation in Retail White Paper

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: