Too Much of a Good Marketing Thing Investigated, in African Business Review

With marketers being spoilt for choice in ways to reach their customers, when does too much of a good thing actually start doing harm?

2012-04-25

NORWICH, ENGLAND, April 25, 2012 (Press-News.org) From the Internet to social media to cell phones, there is no doubt that thanks to the communications revolution we are living through marketers are spoilt for choice when it comes to new ways to reach customers and prospective markets.

Sure, there is much angst over how budgets are re-allocated, how activity is tracked and how the traditional media needs to evolve to remain relevant. But on the whole, life has never been rosier for marketers, with cheap, direct and effective ways of getting their messages across.

But when does too much of a good thing go bad? Just because you can reach customers in so many ways, armed with so much more information, it doesn't always mean you should do so.

Read the full article at: http://africanbusinessreview.co.za/

About African Business Review

African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact 1-760-827-7800 or visit http://www.africanbusinessreview.co.za/.

Press Contact
Melissa Rudd
African Business Review
Telephone: +44 (0)1603 217 556
Email: Melissa.Rudd@wdmgroup.com

ELSE PRESS RELEASES FROM THIS DATE:

Dahabshiil Rises from the Ashes of Civil War to Provide Vital Service for the African Community, in African Business Review

2012-04-25

The story behind international money transfer Dahabshiil truly is one of rags to riches. The company, now one of the largest money transfer businesses in the Horn of Africa, was started by African entrepreneur Mohamed Duale. In the 1970s, he fled Somalia with his family when civil war broke out in 1988 to England. With very limited resources, Duale set about rebuilding his business in his mission to serve African communities. With an ever-increasing Somali population, Dahabshiil flourished in London and has gone from strength to strength. In 2009, Dahabshiil made ...

AsiaRooms.com - Unique Dance Spectacle One Show Only Coming to Singapore

2012-04-25

The Frontier Danceland dance company has teamed up with acclaimed director and choreographer Byron Perry to bring a new production called One Show Only to Singapore. Singapore's School of the Arts Studio Theatre will stage the unique performance on May 18th and 19th 2012 at 20:00 local time on the Friday, while Saturday shows are available at 15:00 and 20:00. One Show Only aims to explore the way that simple interactions can blossom into complex patterns and systems through the medium of dance, drawing inspiration from patterns found in the natural world. The title ...

AsiaRooms.com - Asian Starlet Janice Yan Bringing I'm Back Show to Kuala Lumpur

2012-04-25

Kuala Lumpur audiences will be flocking to see Asian musician Janice Yan performing in a live showcase called I'm Back on May 25th 2012. The hot young starlet will be thrilling attendees at the Kenanga Wholesale City venue at 20:30 local time on the Friday during what will be her first ever live show in Malaysia. Yan won the hearts of TV audiences when she appeared as one of the contestants on the 2010 special season of popular Taiwanese talent show One Million Star, also known as The Star Legend. Though this event was intended as a special showcase of past contestants, ...

Dermatologist Comments on 'Natural' Alternatives to BOTOX

2012-04-25

Although over-the-counter products may claim to minimize facial wrinkles and frown lines, Dr. Albert C. Cattell, who specializes in skin care at Ann Arbor Dermatology, warns that many of these products may not be as effective or as long-lasting as BOTOX Cosmetic. A number of products currently on the market are being dubbed "natural BOTOX" or "green BOTOX" because they contain natural ingredients such as hibiscus seeds and other organic plant substances touted for their skin-smoothing and skin-tightening abilities. "I find that while some ...

Barbara Walters Reports on Plastic Surgery

2012-04-25

Kent V. Hasen, M.D. of Aesthetic Plastic Surgery of Naples says "The Cutting Edge," a recent 20/20 special on plastic surgery, helped make the public aware of new advancements in cosmetic surgery. Dr. Hasen specializes in several of the procedures that were discussed, including breast augmentation in Naples. The special, which included interviews by Barbara Walters, took an in-depth look at plastic surgery and the newest innovations for minimally invasive techniques. "The recent 20/20 special examined how improvements in surgical techniques have shortened ...

NASA's new satellite movie of 1 week's ash activity from Mexico's Popocatepetl Volcano

2012-04-25

VIDEO: The GOES-13 satellite captured these images of an ash cloud streaming from Mexico's Popocatepetl Volcano and blowing over the town of Puebla, located to the east. The images were captured... Click here for more information. Satellites continue to provide a look at the ash and gas clouds being emitted from Mexico's Popocatepetl Volcano. NASA has animated imagery from NOAA's GOES-13 satellite to provide a week long look at the volcano's activity. "Most of the time, ...

Houston Plastic Surgeon Moving to New Office

2012-04-25

Dr. Camille Cash is moving her plastic surgery practice in Houston to better serve her patients. "I'm constantly seeking ways to connect with my patients and offer them the highest level of service," Dr. Cash says. "My move to the Upper Kirby area will allow me to provide the same quality procedures in a more accessible location. My entire team is committed to making this transition as smooth as possible." Dr. Cash offers a full range of surgical and non-surgical treatments to help patients with all of their cosmetic needs. She is well-respected ...

Even positive stereotypes can hinder performance, researchers report

2012-04-25

CHAMPAIGN, lll. — Does hearing that you are a member of an elite group – of chess players, say, or scholars – enhance your performance on tasks related to your alleged area of expertise? Not necessarily, say researchers who tested how sweeping pronouncements about the skills or likely success of social groups can influence children's performance. The researchers found that broad generalizations about the likely success of a social group – of boys or girls, for example – actually undermined both boys' and girls' performance on a challenging activity. The new study appears ...

As Lupus Awareness Month Approaches... a Reminder for Early Diagnosis

2012-04-25

Lupus is a devastating disease, the multitude of symptoms, the pain and suffering for those who have the disease, plus it's a challenge for the medical community to diagnose. Many times, someone with lupus will see upwards of 3 to 5 doctors before finally getting a correct diagnosis. And for many, a diagnosis will never come, and they will die with a disease they never knew existed. According to Molly's Fund Fighting Lupus - a Northwest based lupus awareness organization - lupus is one of the few diseases with a rising mortality rate. Only awareness, education, and faster ...

Northern Canada feels the heat – Climate change impact on permafrost zones

2012-04-25

Ottawa, Ontario (23 April 2012) – Permafrost zones extend over 50% of Canada's land area. Warming or thawing of permafrost due to climate change could significantly impact existing infrastructure and future development in Canada's north. Researchers Jennifer Throop and Antoni Lewkowicz at the University of Ottawa, along with Sharon Smith with the Geological Survey of Canada, have published a new study, part of an upcoming special issue of the Canadian Journal of Earth Sciences (CJES), that provides one of the first summaries of climate and ground temperature relations ...

Too Much of a Good Marketing Thing Investigated, in African Business Review

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: