NORWICH, ENGLAND, April 25, 2012 (Press-News.org) From the Internet to social media to cell phones, there is no doubt that thanks to the communications revolution we are living through marketers are spoilt for choice when it comes to new ways to reach customers and prospective markets.
Sure, there is much angst over how budgets are re-allocated, how activity is tracked and how the traditional media needs to evolve to remain relevant. But on the whole, life has never been rosier for marketers, with cheap, direct and effective ways of getting their messages across.
But when does too much of a good thing go bad? Just because you can reach customers in so many ways, armed with so much more information, it doesn't always mean you should do so.
Read the full article at: http://africanbusinessreview.co.za/
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Too Much of a Good Marketing Thing Investigated, in African Business Review
With marketers being spoilt for choice in ways to reach their customers, when does too much of a good thing actually start doing harm?
2012-04-25
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[Press-News.org] Too Much of a Good Marketing Thing Investigated, in African Business ReviewWith marketers being spoilt for choice in ways to reach their customers, when does too much of a good thing actually start doing harm?