Whataburger Debuts New Chocolate Brownie Pie

Limited time menu item offers first ever chocolate fried pie.

2010-09-29

SAN ANTONIO, TX, September 29, 2010 (Press-News.org) Whataburger announces the introduction of its newest limited time menu item, the Chocolate Brownie Pie featuring warm chocolate brownie filling surrounded by a hot flaky crust for just 99 cents.

"The warm, sweet and flaky Chocolate Brownie Pie is a great addition to our dessert menu," said Rich Scheffler, Whataburger Restaurants, LP Group Director of Marketing. "Our customers have grown up on our fried pies, and our newest pie offers a rich, delicious chocolate option."

The fried pie was first introduced to the Whataburger menu in the late 1950s. Other limited-run pie flavors have included strawberry, cherry and lemon. In addition to the new Chocolate Brownie Pie, other dessert options include hot apple pies, shakes, cinnamon rolls, fruit chews, sugar and chocolate chunk cookies.

The Chocolate Brownie Pie is available through the end of the year at all Whataburger locations.

ABOUT WHATABURGER:

Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with nearly 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company.

MEDIA CONTACTS:
Allison Swank
SPM Communications
(817) 329-3257
allison@spmcommunications.com

Natalie Silva
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6547
nsilva@wbhq.com

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