Collegiate Sports Just Got Sweeter with My Idolpops Collegiate Lollipops

LOS ANGELES, CA, September 29, 2010 (Press-News.org) If you like college football, basketball and baseball, and have a sweet tooth, a special treat is now available. My Idolpops LLC, a leading, premium confectionery manufacturer, is using the "fun power of the lollipop" to place the limelight on US college sports with lollipops available at campus bookstores and major national retailers. With more than 70 flavors, from Root Beer and Mocha Cappuccino to Cotton Candy, My Idolpops' sports lollipops are in the detailed shape of a football helmet, basketball, football, and baseball.

The sweet Collegiate Sports line will be featured in a new program set up with ICBA/The Independent College Bookstore Association's 144 member colleges such as University of Tennessee, University of Missouri, University of Wisconsin, University of Oregon, University of Texas, Boise State University, and California State University Fullerton (a college with a leading baseball team). Special "licensed" lollipops include top colleges such as the University of Southern California/USC and Michigan State University/MSU.

Lollipops are big business, representing a $400 million segment of the over-12-billion-dollar candy business...and sweet success is coming early for My Idolpops - a company committed to creating and marketing custom-designed lollipops, all made in the USA with the highest quality standards. My Idolpops is unique in that it uses custom-designed proprietary molds to exhibit the actual shape of licensed brands, characters or logos...a key reason why the Company has just been selected to develop pops for the characters of an upcoming A-list celebrity, animated Hollywood film. The Company has hired the business development firm Venture Studios (www.venturestudios.net) of Los Angeles to spearhead and promote new licensing and marketing initiatives.

About My Idolpops LLC
Los Angeles-based, My Idolpops prides itself as a manufacturer and marketer of premium lollipops. The Company's products are manufactured with superior ingredients and produced in the USA, thereby offering stringent quality control. Each individual lollipop is carefully manufactured like a piece of art and product is available in an array of flavors; with many unique to our company such as Ginger Lemonade, Champagne, and Peach Pear Habanera. Using only proprietary molds designed for each license garnered, the lollipop takes the actual shape of the brand, character or logo that it is designed to represent. My Idolpops has licensing agreements with the Ford Motor Company (e.g., Mustang and F-150 series trucks), Paws, Inc. (for the Garfield character), as well as Hollywood studios for major, upcoming celebrity A-List animated movies. For more information about My Idolpops visit www.myidolpops.com.

About Independent College Bookstore Association
Since its inception in 1927, Independent College Bookstore Association (ICBA), based in Ashland Oregon continues to be the only professional cooperative dedicated exclusively to institutional collegiate retail stores. ICBA provides exceptional programs and services including buying programs, professional development and much more. The ICBA Mission is to provide the programs and services that will establish the institutional store model as the preferred management solution for higher education. ICBA is 100% institutional stores (not lease-operated or privately owned), serves more than 200 college stores across the nation, and represents more than 73% of the Large Stores Group in the United States. ICBA Stores have reported cumulative sales totaling more than $1.5 billion with an average of $10 million per member store. For more information about ICBA please visit www.icbainc.com.

Contacts:
Venture Studios / Steven Liberman (marketing/communications):
Email: steven@venturestudios.net Tel: 310.289.2255 / 818.981.0718

My Idolpops LLC: Elizabeth Mohan:
Email: info@myidolpops.com Tel: 877.506.1855