Blue Steel Acquisitions Concern as Businesses Struggle to Understand Consumers' Needs

CORK, IRELAND, May 12, 2012 (Press-News.org) Blue Steel Acquisitions confirms consumers do not ask what the message of a marketing campaign is; therefore it is so important for businesses to understand their customers' needs. A study conducted by Gartner (Business Insider), a leading information technology research and advisory company, reports that companies have to step up their game when it comes to multi-channel marketing. Mark Fodor, CEO of Cross View confirms that the problem lies in the 's' word: "The opportunity for merchants to become more cross-channel is there, but they need to learn how to communicate with their customers across channels and not fall into 'silos'."

"The Gartner study clearly demonstrates how important a truly integrated marketing approach is", says Sarah Bennett, Managing Director at Blue Steel Acquisitions. "You can have the most amazing product or service", Sarah Bennett at Blue Steel Acquisitions continues, "but if a brand manager is not aware of what the different departments of a company are doing, how can someone expect to create a consistent cross-channel shopping experience for the consumer?" Fodor's statement makes it clear; it is risky for businesses to have silo-like departments considering that everyone's goal is to increase sales and to engage with the same customers.

Sarah Bennett at Blue Steel Acquisitions states: "Communication within an organisation is an absolute must. It is only when all departments work together, that a successful outcome can be achieved. It is important that customers receive the same message across different marketing channels in order to understand the brand and avoid confusion." Blue Steel Acquisitions, an outsourced sales and marketing company based in Ireland, recognises the need of communication and is therefore in regular contact with its clients and their consumers. "Networking within the company and with our clients is one of our key priorities", says Sarah Bennett. "The main advantage we have is our one-to-one approach directly with the consumer. Customers experience a personal consultation through our direct marketing approach which is a fantastic opportunity to find out more about their needs and wants."

Blue Steel Acquisitions claim the most important requirement to understand consumers' needs is effective communication. The so-called 's' word won't have any power once all departments of an organisation work towards the same goal by communicating and evaluating their actions. Sarah Bennett at Blue Steel Acquisitions summarises: "Businesses can be very successful through cross-channel marketing campaigns as long as a consistent message can be sent out to the consumer."

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Blue Steel Acquisitions Limited Cork office: Fitzgerald House 76 Grand Parade Cork
Killarney office: 91 New Street Killarney Kerry
Email: blue.steel.acquisitions@gmail.com
Phone: 021 4274 497 Contact: Lucia Franekova (Administrator)
Website: http://www.bluesteelacquisitions.com