Martini Media Selects Maxifier to Deliver Network-Wide Campaign Performance Improvements

NEW YORK, NY, May 12, 2012 (Press-News.org) Maxifier, the global leader in inventory revenue management technology, today announces that Martini Media, the leading digital media and content platform for reaching affluent online audiences, has adopted its ADMAX solution to maximize campaign performance and deliver tools to drive greater advertising efficiencies across its business.

In managing more than 1,000 sites and working with over 300 premium advertisers, Martini Media recognized that it needed to adopt a new optimization strategy to achieve the branding and direct response goals demanded by premium brands today. It needed to be introduced to a scaling solution that would lift CPS goals for an already thriving business.

"Maxifier was an obvious choice to help scale a rapidly growing technology start-up," said Skip Brand, CEO of Martini Media. "Because Maxifier's ADMAX requires no site tagging and is seamlessly integrated with our current ad management technology platform, 24/7 Media's 24/7 Open AdStream, implementation was easy, giving us immediate insights and control across all campaigns running on our network. Its system-generated suggestions ensure that, network-wide, we can deliver greater campaign performance improvements for our advertisers, while simultaneously reducing the time and effort we traditionally spent on optimization."

In addition to delivering greater campaign optimization, Martini Media will also use the solution to more effectively optimize media bought externally.

"While Martini supplies quality high-worth audiences, the ability to boost performance through Maxifier's optimization capabilities will differentiate them in market" said Denise Colella, Chief Revenue Officer at Maxifier. "As advertisers need to justify every marketing dollar spent, businesses they partner with must demonstrate that they are delivering on their campaign goals. Martini Media recognizes this challenge, and we are delighted they have selected ADMAX to ensure they can continue to effectively compete in today's environment."

About Maxifier:
Maxifier is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximize the value of their total inventory.

Using Maxifier's ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.
Maxifier's cutting-edge solution encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface.

From measuring and optimizing campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier benefits all areas of the business, including ad operations, sales teams and senior management. With offices in the US, UK, Japan and Russia, to date it has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media, empowering them to deliver maximum value and ROI for their clients. For further information please visit http://www.maxifier.com

About Martini Media:
Martini Media is the digital media and content platform for engaging the audience with the most money and influence online. With more than 1,000 publishers organized across multiple lifestyle and business verticals, Martini Media has helped the world's leading brands reach over 125 million consumers across the globe that invest in their passions at work and play. Martini Media's full-service marketing capabilities encompass display, video, mobile, social, and audience targeting to effectively engage the most valuable audience online at scale. Since 2008, Martini Media has been the premier media destination where influence meets affluence. Headquartered in San Francisco, Martini Media has offices in New York, Chicago, Detroit, Los Angeles, and London. Got Affluencers? We Do. Visit http://www.martinimediainc.com to learn more.