Press Releases Remain Excellent Marketing Tools, Despite Recent Search Engine Updates

Are you utilizing all of your marketing tools?

2012-08-07

NEW YORK, NY, August 07, 2012 (Press-News.org) In today's online marketing realm, a multi-pronged approach is essential. A press release is only one aspect of a solid marketing plan - however, it is probably the most cost effective.

Often, when major search engines update how they spider the web and what factors decide search engine results relevance, people have a tendency to panic, as they don't know what they need to change about their online marketing strategies to combat these changes.

As a leader in the SMB press release distribution arena, the team at 24-7PressRelease sees these changes - and the resulting panic - occur twice a year or more. Requests to remove stories or links within stories then flood in, as SEO experts feel their links may be doing damage.

There are a couple of important facts to note: news release sites are viewed as an excellent source of information by search engines. For the most part, they could also be viewed as "original sources of content".

Press release distribution sites like 24-7PressRelease offer excellent value, providing online and print news release distribution, including access to two major newswires with the Mass Media Visibility package. Press release distribution is such a valuable marketing tool because the release is seen as an original source of information, which is of value to search engines. 24-7PressRelease's press release service also allows users to tweet stories and share them on social media - key components of online news dissemination in this day and age.

For further information on how a press release service can help your marketing plan, visit http://www.24-7pressrelease.com.

For press release distribution tips, visit http://blog.24-7pressrelease.com.

About 24-7 Press Release Newswire:
A provider of professional, affordable press release distribution service since 2004, 24-7PressRelease.com continues to be a leader in the press release distribution industry. 24-7PressRelease.com offers a variety of press release service packages, including our Agency Preferred package, making it affordable and attractive for businesses of all sizes.

ELSE PRESS RELEASES FROM THIS DATE:

New Website Offers Consumers an Impartial Resource for Home Automation Research

2012-08-07

As smart electronics continue to proliferate, consumers seek to automate their lives; creating the need for objective home automation research and education. HomeAutomationHound.com is an online resource dedicated exclusively to consumer education and comparative analysis among the major home automation systems and professionals in the marketplace. This impartial, ad free, online resource explains home automation basics through easy to understand videos, graphics, and non-technical language while providing tools for researching and comparing products and professionals, ...

Creativity Goes Back 2 School With Michaels

2012-08-07

Saying goodbye to summer means returning to regular routines, stocking up on supplies and getting organized for the new school year. For back to school, Michaels has supplies and project ideas to help kids, parents and teachers start the year right, with inspiration and creativity to spare, at www.Michaels.com/backtoschool. Just in time for back to school, Michaels introduces its new Time to Shine online lookbook, with magazine-style content and editorial layouts. The August issue features stylish DIY fashion designs, innovative classroom and dorm room ideas, school ...

LGR's Liquid Water Isotope Analyzer Extends Analytical Capability to Wines

2012-08-07

Los Gatos Research (LGR), the world leader in high precision analyzers for trace gas and isotope-ratio measurements, today announced that it has formally validated the capability of the company's Liquid Water Isotope Analyzers to simultaneously measure multiple isotopic ratios in wine without pretreatment or purification. This analytical capability will allow authentication and identification of counterfeit or diluted wines and may be extended to other beverages and products. "According to Wine Spectator, experts suspect that as much as 5% of the wine sold in secondary ...

Heterogeneous ER+ breast cancer models allow more accurate drug testing

2012-08-06

Cell cultures are homogeneous. Human tumors are not. A University of Colorado Cancer Center study recently published in the journal Breast Cancer Research and Treatment reports the development of human-derived estrogen-positive (ER+) breast cancer models that retain their heterogeneity, allowing researchers to more accurately test drugs for this disease. "Breast cancer is never black or white. These models will allow us to tease apart the shades of grey," says Peter Kabos, MD, investigator at the CU Cancer Center, assistant professor at the CU School of Medicine, and ...

Disney researchers add sense of touch to augmented reality applications

2012-08-06

PITTSBURGH – Technology developed by Disney Research, Pittsburgh, makes it possible to change the feel of real-world surfaces and objects, including touch-screens, walls, furniture, wooden or plastic objects, without requiring users to wear special gloves or use force-feedback devices. Surfaces are not altered with actuators and require little if any instrumentation. Instead, Disney researchers employ a newly discovered physical phenomenon called reverse electrovibration to create the illusion of changing textures as the user's fingers sweep across a surface. A weak electrical ...

Touch your philodendron and control your computer

2012-08-06

PITTSBURGH – A yucca plant might make your office desk look nice, but with a new technology developed at Disney Research, Pittsburgh, that little shrub could possibly control your computer. And the jade plant nearby? Put your hand close to it and your iPod could start playing your favorite tunes. Any houseplant — real or artificial — could control a computer or any digital device with this technology, called Botanicus Interactus. Once a single wire is placed anywhere in the plant's soil, the technology can detect if and where a plant is touched, or even if someone gets ...

Carnegie Mellon and Disney Research develop new model for animated faces and bodies

2012-08-06

PITTSBURGH—Computer graphic artists who produce computer-animated movies and games spend much time creating subtle movements such as expressions on faces, gesticulations on bodies and the draping of clothes. A new way of modeling these dynamic objects, developed by researchers at Carnegie Mellon University, Disney Research, Pittsburgh, and the LUMS School of Science and Engineering in Pakistan, could greatly simplify this editing process. Graphics software usually represents dynamic objects, such as an expressive face, as a sequence of shapes, with each shape composed ...

Disney Research demonstrates markerless motion capture

2012-08-06

PITTSBURGH -- Conventional motion capture for film and game production involves multiple cameras and actors festooned with markers. A new technique developed by Disney Research, Pittsburgh, has demonstrated how three-dimensional motion capture can be accomplished with a single camera and without aid of markers. The technique, developed in collaboration with Brown University, not only captures the 3D poses of actors, as is done with traditional motion capture systems, but derives "biped controllers" — programs that incorporate the underlying physics of the motion. Bipedal ...

Lying less linked to better health, new research finds

2012-08-06

ORLANDO, Fla. -- Telling the truth when tempted to lie can significantly improve a person's mental and physical health, according to a "Science of Honesty" study presented at the American Psychological Association's 120th Annual Convention. "Recent evidence indicates that Americans average about 11 lies per week. We wanted to find out if living more honestly can actually cause better health," said lead author Anita E. Kelly, PhD, professor of psychology at the University of Notre Dame. "We found that the participants could purposefully and dramatically reduce their everyday ...

Cyberbullying less frequent than traditional bullying, according to international studies

2012-08-06

ORLANDO, Fla. – Traditional in-person bullying is far more common than cyberbullying among today's youth and should be the primary focus of prevention programs, according to research findings presented at the American Psychological Association's 120th Annual Convention. "Claims by the media and researchers that cyberbullying has increased dramatically and is now the big school bullying problem are largely exaggerated," said psychologist Dan Olweus, PhD, of the University of Bergen, Norway. "There is very little scientific support to show that cyberbullying has increased ...

Down‑top strategy engineered large‑scale fluorographene/PBO nanofibers composite papers with excellent wave‑transparent performance and thermal conductivity

World Health Organization’s priorities shaped by its reliance on grants from donor organisations such as the Gates Foundation

Dr. Loren Miller presents oral late breaker at IDWeek 2025 of a first-of-its-kind clinical trial that shows efficacy of bacteriophage therapy for Staphylococcus aureus bacteremia

Press Releases Remain Excellent Marketing Tools, Despite Recent Search Engine Updates

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: