Business Book Reveals the Secret to Measuring the Effectiveness of Advertising

SAN MATEO, CA, August 15, 2012 (Press-News.org) "Now there is an easy way to take a lot of the guesswork out of advertising. It's an easy-to-use mathematical formula called 'The Barrows Popularity Factor' and businesses can use the math to quantify the relationship between their advertising and sales," according to Robert Barrows, author of a booklet called 'The Barrows Popularity Factor' and President of R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California.

"Businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk, according to Barrows and they can use the math to help them fine-tune their entire marketing plan to help them make a lot more money."

"In short, 'The Barrows Popularity Factor' is a two-part mathematical marketing tool that will give you more of the information you need to make key marketing decisions with far less risk. And the best part is, you can read the whole booklet in about an hour, and the math is so easy-to-use that all of the calculations can be done by one person, in moments, with just a simple calculator," says Barrows.
People can read all about "The Barrows Popularity Factor" math and download an ebook called "The Barrows Popularity Factor" for $4.95 at http://www.barrows.com.

(Note to editors: News and media companies that sell advertising can also use this math to help them increase their advertising revenue because they can use the math to help them work with their clients to help them make their advertising much more effective. Media companies can also use the math to help them plan their own advertising campaigns to help them increase their circulation and increase their audience.)

"If you are looking for the best way to plan and measure the effectiveness of your advertising, take a look at a booklet called "The Barrows Popularity Factor" says Barrows.

"The booklet will explain why it works, how it works, and how to use the math to help your company make a lot more money starting right now," according to Barrows.

"It will give you much more information about your advertising in a much shorter time frame, and it will give you a much better way to make much more informed marketing and media decisions based on hard marketing data as opposed to 'wait and see' subjective approaches."

"The Barrows Popularity Factor" is a major breakthrough in marketing," according to Barrows.

The math in "The Barrows Popularity Factor" reduces the relationship between advertising and sales to its lowest possible common denominator, and the math is universal and effective," according to Barrows.

"You can use the math to help you test and compare the effectiveness of all kinds of measurable advertising and 'The Barrows Popularity Factor' can help you fine-tune your entire marketing program, says Barrows.

"The Barrows Popularity Factor booklet is a must read for all kinds of businesses, and anyone who spends any money on any advertising anywhere, should read this booklet immediately."

For additional information about The Barrows Popularity Factor, contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations at 650-344-4405, www.barrows.com.

In addition to doing advertising, Robert Barrows is also a sculptor and an inventor. He is the inventor of a video tombstone called the Video Enhanced Gravemarker (U.S Patent #7,089,495). You can find out more about the video tombstone and see some samples of some of his sculpture at www.barrows.com.

Barrows is also the author of a poem about the state of manufacturing in America. The poem is called "It used to be made in America." You can see it online at www.itusedtobemadeinamerica.com.The poem is about the loss of jobs and the consequences of the outsourcing of jobs to other countries. "It paints a vivid picture of conflicting economic forces" according to Barrows, and he hopes to be able to develop the poem into some song lyrics, some television projects and a series of directories about manufacturing, jobs and products that would be made in America. The directories would be on a companion website called www.madeinusa.us.com.

For more information about "The Barrows Popularity Factor," and to arrange an interview with Robert Barrows, call 650-344-4405, www.barrows.com.

R.M. Barrows, Inc. Advertising & Public Relations is a full service advertising and public relations agency established in 1980. Robert Barrows is also a sculptor, author, inventor and songwriter. The invention in a video tombstone called the Video Enhanced Gravemarker (U.S. Patent #7,089,495). For additional information, contact Robert Barrows at 650-344-4405, www.barrows.com.