VANCOUVER, BC, November 30, 2012 (Press-News.org) Countless marketing articles circulate on the web and in business magazines, giving many useful tips on how to market your business. However, many of them don't identify the root cause of many marketing plans' failures.
So many marketing plans fail to get off the ground because people don't actually sit back and take the time to consider to WHOM they are marketing. Identifying your ideal client - and therefore finding out your target market - is a necessary step in setting up any business, as it helps to ensure you waste no resources or time in marketing to the wrong people.
Sit back and consider who you have worked with in the past - if you've been in business - or who you would most like to work with in the future. Imagine your ideal client (get very specific and as creative as you want, this is 'fantasy land'). Usually people come up with a client that is low maintenance but high output, so someone who fits - in a good way - with the 80/20 rule. You want clients who take up no more than 20% of your time yet bring in 80% of your business.
Once you have identified them in your imagination - and don't just have a rough idea of who they are but imagine what kind of companies they run, and whereabouts they live and so on - think about, or research, where these people 'hang out'.
If you're a local business, then we mean 'hang out' in the physical sense - do they network at local Chamber of Commerce events, or are they a bigger business, more likely to set up a booth at an expo or trade show? Try and discover where people that you want to work with may be found in a business setting (you don't want to start bothering people at the gym!).
If your business is mainly online, consider which online forums they spend their time in. Do they use LinkedIn? Do they communicate via Twitter? Are their blogs interactive, allowing for comments and discussion with readers?
Once you have all of this worked out, the next step is to adjust your marketing plan to allow for opportunities for you to also 'hang out' in these identified meeting spots. Allow a budgeted amount to spend on attending Chamber of Commerce events, or for memberships to online forums. Then, start attending them and engaging people in discussion!
It doesn't necessarily mean that every meeting will garner results, but if 100% of your energy is put into marketing in areas where your potential clients are, rather than marketing anywhere and everywhere and hoping that somehow you bump into a good client, your results are inevitably going to reflect this.
So remember:
1) Come up with a profile of your ideal client.
2) Find out where they 'hang out'.
3) Start 'hanging out' with them!
About Prompt Proofing
Prompt Proofing is based in Vancouver, BC, Canada and was officially launched in 2010 by a team of editing and writing professionals who have over 40 years of experience in the education, news media, public relations and recruitment fields. Prompt Proofing prides itself on affordable services delivered with fast turnaround times, without sacrificing quality or accuracy.
Offering content writing, editing and proofreading services, Prompt Proofing takes care of your individual or business content needs. Visit our website for more information at http://www.PromptProofing.com.
We offer coupons, news and more through our social media sites:
Follow us on Twitter at: http://twitter.com/promptproofing
Like us on Facebook at: http://www.facebook.com/promptproofing
Prompt Proofing Blog Post: 'Hang Out' Where Your Target Market 'Hangs Out'
Countless marketing articles circulate on the web and in business magazines, giving many useful tips on how to market your business. However, many of them don't identify the root cause of many marketing plans' failures.
2012-11-30
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
US Residential Asset Fund Launches as REO-to-Rental Fund
2012-11-30
US Residential Asset Fund, LLC (http://usresifund.com/), implemented a unique strategy by launching as an REO- (real estate-owned) to-Rental fund. Christopher J. Crippen, the Fund's manager, announced, "We put together a strategy that allows us to capitalize on the tremendous opportunities available in the REO-to-Rental markets and to support the communities we invest in.
US Residential Asset Fund's investment strategy is focused on acquiring, renovating, leasing, managing, and exiting distressed single-family properties in multiple U.S. metropolitan areas. Tenants ...
Moral evaluations of harm are instant and emotional, brain study shows
2012-11-29
People are able to detect, within a split second, if a hurtful action they are witnessing is intentional or accidental, new research on the brain at the University of Chicago shows.
The study is the first to explain how the brain is hard-wired to recognize when another person is being intentionally harmed. It also provides new insights into how such recognition is connected with emotion and morality, said lead author Jean Decety, the Irving B. Harris Professor of Psychology and Psychiatry at UChicago.
"Our data strongly support the notion that determining intentionality ...
Rules devised for building ideal protein molecules from scratch
2012-11-29
By following certain rules, scientists can prepare architectural plans for building ideal protein molecules not found in the real world. Based on these computer renditions, previously non-existent proteins can be produced from scratch in the lab. The principles to make this happen appear this month in Nature magazine.
The lead authors are Dr. Nobuyasu Koga and Dr. Rie Tatsumi-Koga, a husband-and-wife scientific team in Dr. David Baker's lab at the University of Washington Protein Design Institute.
The project benefited from hundreds of thousands of computer enthusiasts ...
Most of the harmful mutations in people arose in the past 5,000 to 10,000 years
2012-11-29
A study dating the age of more than 1 million single-letter variations in the human DNA code reveals that most of these mutations are of recent origin, evolutionarily speaking. These kinds of mutations change one nucleotide – an A, C, T or G – in the DNA sequence. Over 86 percent of the harmful protein-coding mutations of this type arose in humans just during the past 5,000 to 10,000 years.
Some of the remaining mutations of this nature may have no effect on people, and a few might be beneficial, according to the project researchers. While each specific mutation is ...
Alcoholic fly larvae need fix for learning
2012-11-29
Fly larvae fed on alcohol-spiked food for a period of days grow dependent on those spirits for learning. The findings, reported in Current Biology, a Cell Press publication, on November 29th, show how overuse of alcohol can produce lasting changes in the brain, even after alcohol abuse stops.
The report also provides evidence that the very human experience of alcoholism can be explored in part with studies conducted in fruit flies and other animals, the researchers say.
"Our evidence supports the long-ago proposed idea that functional ethanol tolerance is produced by ...
Hand use improved after spinal cord injury with noninvasive stimulation
2012-11-29
By using noninvasive stimulation, researchers were able to temporarily improve the ability of people with spinal cord injuries to use their hands. The findings, reported on November 29th in Current Biology, a Cell Press publication, hold promise in treating thousands of people in the United States alone who are partially paralyzed due to spinal cord injury.
"This approach builds on earlier work and highlights the importance of the corticospinal tract—which conducts impulses from the brain's motor cortex to the spinal cord and is a major pathway contributing to voluntary ...
Traffic cops of the immune system
2012-11-29
This press release is available in German.
Now, scientists at the Helmholtz Centre for Infection Research (HZI) have looked into the origin of Tregs and uncovered a central role played by the protein IkBNS. Armed with this knowledge, the researchers hope to manipulate Tregs in order to either inhibit or activate the immune system. Biochemist Prof. Ingo Schmitz and his team have now published their findings in the scientific journal Immunity.
The immune system is a complex network of different types of cells and chemical messengers. The regulatory cells and other immune ...
UW-Madison scientists create roadmap to metabolic reprogramming for aging
2012-11-29
MADISON – In efforts to understand what influences life span, cancer and aging, scientists are building roadmaps to navigate and learn about cells at the molecular level.
To survey previously uncharted territory, a team of researchers at UW-Madison created an "atlas" that maps more than 1,500 unique landmarks within mitochondria that could provide clues to the metabolic connections between caloric restriction and aging.
The map, as well as the techniques used to create it, could lead to a better understanding of how cell metabolism is re-wired in some cancers, age-related ...
Study helps resolve debate about how tumors spread
2012-11-29
A team of scientists, led by researchers at the University of California, San Diego School of Medicine, has shown for the first time how cancer cells control the ON/OFF switch of a program used by developing embryos to effectively metastasize in vivo, breaking free and spreading to other parts of the body, where they can proliferate and grow into secondary tumors.
The findings are published in the December 11 issue of the journal Cancer Cell.
In 90 percent of cancer deaths, it is the spreading of cancer, known as metastasis, which ultimately kills the patient by impacting ...
Study sheds light on how pancreatic cancer begins
2012-11-29
A diagnosis of pancreatic cancer is particularly devastating since the prognosis for recovery is usually poor, with the cancer most often not detected until late stages.
Research led by scientists at the University of California, San Diego and UC San Francisco Schools of Medicine examined the tumor-initiating events leading to pancreatic cancer (also called pancreatic ductal adenocarcinoma or PDA) in mice. Their work, published on line November 29 in the journal Cancer Cell, may help in the search for earlier detection methods and treatments.
"Previously, it was believed ...
LAST 30 PRESS RELEASES:
What can polymers teach us about curing Alzheimer's disease?
Lead-free alternative discovered for essential electronics component
BioCompNet: a deep learning workflow enabling automated body composition analysis toward precision management of cardiometabolic disorders
Skin cancer cluster found in 15 Pennsylvania counties with or near farmland
For platforms using gig workers, bonuses can be a double-edged sword
Chang'e-6 samples reveal first evidence of impact-formed hematite and maghemite on the Moon
New study reveals key role of inflammasome in male-biased periodontitis
MD Anderson publicly launches $2.5 billion philanthropic campaign, Only Possible Here, The Campaign to End Cancer
Donors enable record pool of TPDA Awards to Neuroscience 2025
Society for Neuroscience announces Gold Sponsors of Neuroscience 2025
The world’s oldest RNA extracted from woolly mammoth
Research alert: When life imitates art: Google searches for anxiety drug spike during run of The White Lotus TV show
Reading a quantum clock costs more energy than running it, study finds
Early MMR vaccine adoption during the 2025 Texas measles outbreak
Traces of bacteria inside brain tumors may affect tumor behavior
Hypertension affects the brain much earlier than expected
Nonlinear association between systemic immune-inflammation index and in-hospital mortality in critically ill patients with chronic obstructive pulmonary disease and atrial fibrillation: a cross-sectio
Drift logs destroying intertidal ecosystems
New test could speed detection of three serious regional fungal infections
New research on AI as a diagnostic tool to be featured at AMP 2025
New test could allow for more accurate Lyme disease diagnosis
New genetic tool reveals chromosome changes linked to pregnancy loss
New research in blood cancer diagnostics to be featured at AMP 2025
Analysis reveals that imaging is overused in diagnosing and managing the facial paralysis disorder Bell’s palsy
Research progress on leptin in metabolic dysfunction-associated fatty liver disease
Fondazione Telethon announces CHMP positive opinion for Waskyra™, a gene therapy for the treatment of Wiskott-Aldrich syndrome (WAS)
Vaccine Innovation Center, Korea University College of Medicine hosts an invited training program for Ethiopian Health Ministry officials
FAU study finds small group counseling helps children thrive at school
Research team uncovers overlooked layer of DNA that may shape disease risk
Study by Incheon National University could transform skin cancer detection with near-perfect accuracy
[Press-News.org] Prompt Proofing Blog Post: 'Hang Out' Where Your Target Market 'Hangs Out'Countless marketing articles circulate on the web and in business magazines, giving many useful tips on how to market your business. However, many of them don't identify the root cause of many marketing plans' failures.