December 01, 2012 (Press-News.org) Marketing Your Franchise on Pinterest
Social media is a great way for franchisors and franchisees to define their brands and draw customers to their businesses. However, keeping up with changing trends can seem like a daunting task. With all the different social media options available, many businesses just don't know where to start.
Pinterest is one of the most recent entrants into the social media game. Unlike Facebook or Twitter, which rely on text-based "status updates," Pinterest allows users to "pin" pictures or videos to "pinboards" on various topics. The social element arises when users "repin" items that others have already posted.
Women between the ages of 25 and 34 make up the majority of Pinterest users, though the site can be particularly helpful to franchisors or franchisees looking to tap into this valuable market.
Creating a Pinterest Marketing Strategy
As with all marketing techniques, Pinterest will only work for businesses that have a well thought out social medial plan. If you are considering marketing your franchise on Pinterest but are unsure where to start, here are some helpful tips to keep in mind:
-Learn the rules: First things first - make sure you understand Pinterest's terms and conditions before starting your campaign. The most important rule to understand is Pinterest's prohibition on direct marketing. Posting images of your product is prohibited. Instead, create boards showing how your products can fit into different themes and encourage users to share their ideas.
-Understand your brand: Pinterest is all about image. Spend some time thinking about "who" you are and how you want to project yourself. It may be helpful to start by identifying your target audience and then going on Pinterest to see what they are posting. It works best to project your own unique style; trying to appeal to everyone will likely result in a diluted message.
-Know your strengths: Define your biggest selling point and figure out how to turn that into compelling visual imagery. Make an effort to stand out. Most Pinterest users are scanning hundreds, if not thousands, of images at a time. You need to post content that will trigger their "I want that" reaction right away.
-Be collaborative: Like all social media, Pinterest is not a one-way street. Start by placing a "pin this" button on your website to make it easy for users to share your images. Then, expand your reach by repining, commenting and engaging in dialogue with other Pinterest users.
-Be selective: Nobody likes spam. Although it is important in marketing to say something, often, it is equally crucial that you have something to say. Before you pin something, ask yourself "does this fit into my strategy or am I posting just to post."
Following these tips will help you get started on the right foot. Of course, as with all marketing strategies, it is important to revise your marketing strategy as trends change. Now more than ever, staying involved with social media is a crucial element of franchise marketing.
Article provided by Einbinder & Dunn, LLP
Visit us at www.ed-lawfirm.com
Marketing Your Franchise on Pinterest
Social media is a great way for franchisors and franchisees to define their brands and draw customers to their businesses. Pinterest is one of the most recent entrants into the social media game.
2012-12-01
ELSE PRESS RELEASES FROM THIS DATE:
Expungements and Set Asides: Mitigating the Potential Effects
2012-12-01
Many of us probably understand that a drunk driving conviction carries with it penalties like fines, loss of a driver's license, community service or even jail time. But many people many not quite realize the indirect consequences that stem from a DUI conviction--both short term and long.
After completing all requisite requirements under the law, individuals typically wipe themselves clean of their DUI conviction. Citing poor judgment or human error, and realizing their mistake, many simply want to move on. However, they later realize their DUI conviction is still affecting ...
Getting Veterans' Benefits Faster
2012-12-01
One of the most common questions we hear from veterans is: How long will the VA claims appeals process take? The answer depends on several factors, but the bottom line is that a good argument right away increases the likelihood of success at the earliest possible moment in the appeals process.
When veterans initially apply for veterans disability benefits, they are often surprised by the lengthy wait before their applications are approved. Many have their applications denied, for confusing reasons.
Veterans Affairs offices across the country have long wait times before ...
Florida Courts are Split on Pregnancy Discrimination Lawsuits
2012-12-01
Recently, a former "The Price Is Right" model sued for pregnancy discrimination. The California court awarded her $7.7 million in punitive damages. She had previously been awarded $777,000 in actual damages due to the discrimination. The woman alleged that the show's producers were angry to hear of her pregnancy and ignored her when she tried to return to work after giving birth. Luckily, California recognizes pregnancy discrimination.
Florida women who are victims of pregnancy discrimination may have a more difficult time. In Florida, courts weigh the issues ...
Business Owners Need to be Vigilant in Protecting Their Domain Names
2012-12-01
In today's tech age, you can scarcely find a business that doesn't have some type of online presence. In fact, many "stores" are almost exclusively found online - such as Amazon.com. Consequently, many traditional "brick and mortar" stores are finding themselves on the losing end of a battle between themselves and their online counterparts, given that online stores have much lower overhead costs.
In an effort to take part in this technological revolution, business owners routinely register new domain names in order to protect their spot on the internet. ...
Supercomputers Replacing Doctors?
2012-12-01
Doctors and other medical professionals have spent years learning about the various injuries and illnesses that may be affecting their patients. When a patient comes into a clinic or hospital, the doctor will have a discussion to find out some of the symptoms that are present. Using this information, the doctor may order tests to determine the condition or conditions that are causing the problems.
However, this process relies upon the doctor or physician to use his or her training to understand what may be wrong with the patient. This can take time and can be expensive, ...
Accidents on LSU Campus Threaten Student Pedestrian Safety
2012-12-01
A recent string of pedestrian accidents on the Louisiana State University campus in Baton Rouge has many students concerned. Three accidents involving student pedestrians occurred during a two-week period. In each of the accidents, the pedestrian had the right of way.
In the first accident, a 21-year-old student was relaxing in the grass on the campus quad when a maintenance truck drove past and rolled over the student's upper body. The student suffered facial injuries.
Another accident occurred just six days later. This one involved a 25-year-old student who was ...
Court Ruling Clarifies How Child Pornography Victims Collect Damages
2012-12-01
A recent ruling by the 5th Circuit Court of Appeals redefines the circumstances under which victims of child pornography may be awarded restitution. The ruling may change the outcomes of pending civil action against those convicted of viewing child pornography, though the decision will likely be appealed and challenged in the Supreme Court.
Current federal child pornography statutes
Federal statute 2259 allows victims of child pornography to collect restitution for the "full amount" of the losses they suffer as a result of their abuses, including medical ...
CHP Reports Increase in California Motorcycle Accident Fatalities
2012-12-01
Motor vehicle accident rates in California fluctuate for many reasons. For instance, car accident rates tend to rise at certain times of the year due to traffic volume, increases in drunk driving or weather-related factors. On a recent year-to-year basis, car and truck accident rates have been affected both by increased use of cell phones and texting devices, as well as state laws that prohibit certain types of distracted driving behavior.
A recent rise in the number of motorcycle fatalities in California has been attributed to other factors. Increased popularity of ...
Stryker Recalls Metal Hip Implants and Faces Lawsuits Nationwide
2012-12-01
Stryker Orthopaedic is the latest manufacturer of metal hip implants to issue a major recall, and it is now facing several lawsuits regarding those implants as well.
In July, according to its own website, Stryker, a multinational medical device manufacturer based in Michigan, recalled its Rejuvenate Modular and ABG II modular-neck hip stem models due to "a potential for fretting and corrosion at the modular neck junction which may lead to adverse local tissue reactions."
The U.S. Food and Drug Administration ("FDA") received at least 45 adverse ...
Federal Bill Would Require Event Data Recorders in All Cars
2012-12-01
The federal government may soon mandate recording devices in all cars. Under proposed Senate Bill 1813, Event Data Recorders (EDRs), otherwise known as "Black Boxes," will be required in all new cars starting in 2015. The House of Representatives is expected to vote on a similar bill soon. A bill agreed on by both houses is widely expected to become law.
The bill is part of the fallout from Toyota's massive recalls due to unintended-acceleration defects. It was discovered that the company's cars sometimes accelerated contrary to the operator's actions.
Crash ...
LAST 30 PRESS RELEASES:
Brazilian study identifies potential targets for treatment of visceral leishmaniasis
Using AI and iNaturalist, scientists build one of the highest resolution maps yet of California plants
Researchers identify signs tied to more severe cases of RSV
Mays Cancer Center radiation oncologist recognized as outstanding mentor to next generation leaders
Hitting the bull’s eye to target ‘undruggable’ diseases – researchers reveal new levels of detail in targeted protein degradation
SCAI publishes expert consensus statement on managing patients with ST-elevated myocardial infarction
Engineering perovskite materials at the atomic level paves way for new lasers, LEDs
Kessler Foundation 2024 Survey highlights key strategies for hiring and supporting workers with disabilities in the hospitality industry
Harnessing protons to treat cancer
Researchers identify neurodevelopmental symptoms that indicate genetic disorders
Electronic nudges to increase influenza vaccination in patients with chronic diseases
Plant stem cells: Better understanding the biological mechanism of growth control
Genomic study identifies human, animal hair in ‘man-eater’ lions’ teeth
These 19th century lions from Kenya ate humans, DNA collected from hairs in their teeth shows
A potential non-invasive stool test and novel therapy for endometriosis
Racial and ethnic disparities in age-specific all-cause mortality during the COVID-19 pandemic
Delft scientists discover how innate immunity envelops bacteria
Workforce diversity is key to advancing One Health
Genome Research publishes a special issue on innovations in computational biology
A quick and easy way to produce anode materials for sodium-ion batteries using microwaves
‘Inside-out’ galaxy growth observed in the early universe
Protein blocking bone development could hold clues for future osteoporosis treatment
A new method makes high-resolution imaging more accessible
Tiny magnetic discs offer remote brain stimulation without transgenes
Illuminating quantum magnets: Light unveils magnetic domains
Different types of teenage friendships critical to wellbeing as we age, scientists find
Hawaii distillery project wins funding from Scottish brewing and distilling award
Trinity researchers find ‘natural killer’ cells that live in the lung are ready for a sugar rush
$7 Million from ARPA-H to tackle lung infections through innovative probiotic treatment
Breakdancers may risk ‘headspin hole’ caused by repetitive headspins, doctors warn
[Press-News.org] Marketing Your Franchise on PinterestSocial media is a great way for franchisors and franchisees to define their brands and draw customers to their businesses. Pinterest is one of the most recent entrants into the social media game.