Grocery Coupon Network Launches "Coupon Dojo" Campaign with Humorous Video
Leading online community for digital coupons teams up with female comedy studio Comediva to kick off a new themed campaign that will leverage multimedia to make couponing interactive and fun.
LOS ANGELES, CA, December 02, 2012
Leading online community for digital coupons teams up with female comedy studio Comediva to kick off a new themed campaign that will leverage multimedia to make couponing interactive and fun.The employees of Grocery Coupon Network readily admit in their self-description that they are obsessed with coupons - living, eating, breathing, and shopping with them. So it should come as no surprise that they have launched an entire campaign to make the activity simple and fun for everyone. The humorous "Coupon Warrior Princess" video, created with the help of Comediva, is the perfect way to kick that campaign off.
The "Coupon Dojo" campaign, as it has been termed, is focused on providing fun, interactive, unique content with personality; and judging from this video, the three year old company is definitely not short on creativity. Not your typical "sign up, search, and print" couponing site, Grocery Coupon Network understands the growing importance of multimedia and building community through interactive content; ultimately providing value to both coupon partners and advertisers.
The release of the "Coupon Warrior Princess" video also marks the launch of the Grocery Coupon Network's YouTube channel, which will be a main focus in 2012 and will be continually updated with instructional videos, sample hauls, and other couponing-related video content. It will also be supplemented by editorial content—"black belt coupon tips" from the Coupon Warrior Princess—as well some fun and informative black belt quizzes. The goal is to eliminate all the tediousness and frustration people normally associate with couponing by providing helpful, entertaining content. And at a time when every dollar counts, that's a great goal.
Watch the video here, or visit Grocery Coupon Network's YouTube channel.
About Grocery Coupon Network
Grocery Coupon Network (http://www.GroceryCouponNetwork.com) is one of the leading coupon lovers' communities on the web. Through aggregating the best digital grocery coupons, discounts, and special offers from both local and national brands, the company provides a reliable source for those looking to save money and time. Grocery Coupon Network currently has over 1,000,000 active members and over 45,000 Facebook fans that together print nearly 3M coupons a month with a savings totaling over $4M.
About Comediva
Comediva is a female comedy brand and content studio that creates original video and editorial content, publishing it directly on Comediva.com. Their mission is to increase the presence of women in comedy and provide a one-stop shop for a girl to get her giggle on.
Contacts
talkTECH Communications
Kristen Tischhauser, 310-994-6441
Kristen@talkTECHcomm.com