Ameri-Dry Waterproofing Fixes Major Mistakes Caused by Direct Competitor; Expands Territory

Waterproofing company headquartered in Maryland comes to homeowner's rescue after national waterproofing company installs faulty system.

2013-02-01

BALTIMORE, MD, February 01, 2013 (Press-News.org) Basement waterproofing contractor, Ameri-Dry, is living up to its brand, proving that it is, indeed, a basement waterproofing hero. The company recently came to a Baltimore, MD area homeowner's rescue when a competing waterproofing company installed a faulty system that led to an almost immediate failure and water leakage in the homeowner's basement.

The company known for its icon, Ameri-Dry Guy, was contacted to assess the damage and remedy the original problem that prompted the homeowner to seek a waterproofing contractor. In the course of the assessment process, Ameri-Dry uncovered a number of inadequate solutions prescribed by the initial company, and properly and permanently addressed them.

"We may believe in creativity when it comes to our marketing campaigns, but it's not just a gimmick - it's backed by solid workmanship and excellent customer service," explains President and CEO Barry Antonelli, who has been in the basement waterproofing business for over 30 years. "We say what we mean and mean what we say, so when we use words like 'permanently dry,' and 'backed by a full life of the structure warranty' it's not just lip service; it's the real deal."

Watch how Ameri-Dry was able to save the day in this video.

The company will now have the opportunity to come to the rescue of homeowners in areas of the country beyond Maryland and Knoxville, TN, where its original offices are located. In January, Ameri-Dry expanded into several additional states in the Mid-Atlantic region: New Jersey, Delaware, Pennsylvania, and Virginia.

In addition to standing by its patented, permanently-dry waterproofing solutions, the company has also concentrated on expanding its outreach efforts to customers. Not only does the company engage in aggressive social media outreach that includes active Facebook and Twitter accounts, but also offers a weekly blog post and web article that feature useful basement tips and general advice to homeowners. Additionally, the company launched a preliminary mobile app -- just in time for those who needed help after Hurricane Sandy -- which is now undergoing an overhaul and will be re-launched as a complete app in late February, and is launching a new topical but humorous blog called "Tales from the Basement", this February.

"For someone who was told I should get out of the business and just retire because the industry had 'passed me by', I'm pretty satisfied with where things are and where Ameri-Dry is headed," says Antonelli. "In fact, we're just getting started."

For more information on Ameri-Dry Waterproofing, please contact Lisa Horan at lisa@popmarkmedia.com or 410.764-6220.

Official Ameri-Dry Waterproofing Website: www.keepamericadry.com
Facebook: http://www.facebook.com/pages/Ameri-Dry-Waterproofing/278668926900
Twitter: https://twitter.com/#!/AmeriDry

Press Release Contact Information: Lisa Horan
PopMark Media, Owner/Executive Director
709 Frederick Rd., Suite 2
Catonsville, MD, USA 21228-8232
Voice: 410-764-6220
E-Mail: lisa@popmarkmedia.com
Website: www.popmarkmedia.com

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Ameri-Dry Waterproofing Fixes Major Mistakes Caused by Direct Competitor; Expands Territory 2

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