Novice or expert: How do consumers increase their knowledge about products?
Consumers seek out novel consumption experiences to increase their knowledge about products but do so selectively based on their level of expertise, according to a new study in the Journal of Consumer Research.
"It has been said that experience is the best teacher. Perhaps the lessons learned through trying new experiences can help explain the reason consumers seek out novel experiences that do not necessarily offer the greatest satisfaction?" write authors Joshua J. Clarkson (University of Cincinnati), Chris Janiszewski (University of Florida), and Melissa D. Cinelli ...



