When companies combine different pricing structures – such as asking for effort or information in combination with or instead of money – consumers perceive a greater risk in the decision to buy. That's according to University of Cincinnati research to be presented at the Aug. 15-17 Behavioral Pricing Conference in Detroit, Mich., by doctoral marketing student John Dinsmore. His paper is titled "Mental Accounting, General Evaluability Theory and the Framing Losses Posed by Partitioned Monetary and Nonmonetary Prices." According to Dinsmore, shoppers routinely arrive ...

Philadelphia, PA, August 13, 2012 – The ingredient 2,3-pentanedione (PD), used to impart the flavor and aroma of butter in microwave popcorn, is a respiratory hazard that can also alter gene expression in the brain of rats. Manufacturers started using PD when another butter flavoring, diacetyl, was found to cause bronchiolitis obliterans, a life-threatening and nonreversible lung disease in workers who inhaled the substance. New research on PD with implications for "popcorn workers' lung" is published in The American Journal of Pathology and indicates that acute PD exposure ...

WASHINGTON — A new report from the National Research Council identifies research priorities and grand challenges to fill gaps in optics and photonics, a field that has the potential to advance the economy of the United States and provide visionary directions for future technology applications. The report recommends that the federal government develop a "National Photonics Initiative" to bring together academia, industry, and government to steer federal research and development funding and activities. "Much is unknown when pursuing basic optical science and its transition ...

Whether you're old, have been ill, or suffered an injury, you've watched gloomily as your muscles have atrophied. The deterioration of muscle—even slight or gradual—is about as common to the human condition as breathing. Yet despite its everyday nature, scientists know little about what causes skeletal muscles to atrophy. They know proteins are responsible, but there are thousands of possible suspects, and parsing the key actors from the poseurs is tricky. In a new paper, researchers from the University of Iowa report major progress. The team has identified a single ...

Burkitt lymphoma is a malignant, fast-growing tumor that originates from a subtype of white blood cells called B lymphocytes of the immune system and often affects internal organs and the central nervous system. Now Dr. Sandrine Sander and Professor Klaus Rajewsky of the Max Delbrück Center for Molecular Medicine (MDC) Berlin-Buch have identified a key element that transforms the immune cells into malignant lymphoma cells. They developed a mouse model that closely resembles Burkitt lymphoma in humans and that may help to test new treatment strategies (Cancer Cell)*. Burkitt ...

August 13, 2012 ─ (BRONX, NY) ─ Scientists at Albert Einstein College of Medicine of Yeshiva University have made a discovery involving mice and humans that could mean that people with acute myeloid leukemia (AML), a rare and usually fatal cancer, are a step closer to new treatment options. Their study results were published online today in Cancer Cell. "We have discovered that a gene called HLX is expressed at abnormally high levels in leukemia stem cells in a mouse model of AML," said Ulrich Steidl, M.D., Ph.D., assistant professor of cell biology and of ...

A broken chromosome is like an unmoored beansprout circling in search of attachment. If a cell tries to replicate itself with broken chromosomes, the cell will be killed and so it would very much like to find its lost end. Often, it finds a workable substitute: another nearby chromosome. When a broken chromosome attaches to another, or when chromosomes use a similar process to exchange genetic material, you've got a translocation – genes end up fused to other genes, encoding a new protein they shouldn't. A recent University of Colorado Cancer Center review in the journal ...

UNIVERSITY OF CALIFORNIA, BERKELEY'S HAAS SCHOOL OF BUSINESS – Researchers have long known that people are very frequently overconfident – that they tend to believe they are more physically talented, socially adept, and skilled at their job than they actually are. For example, 94% of college professors think they do above average work (which is nearly impossible, statistically speaking). But this overconfidence can also have detrimental effects on their performance and decision-making. So why, in light of these negative consequences, is overconfidence still so pervasive? The ...

A research team at the University of California, Davis, has found that important and resourceful bacteria in the baby microbiome can ferret out nourishment from a previously unknown source, possibly helping at-risk infants break down components of breast milk. Breast milk is amazingly intricate, providing all of the nutrients necessary to sustain and strengthen infants in the first months of life. Moreover, this natural source of nutrition provides protection from infections, allergies and many other illnesses. Breast milk also promotes the growth of protective bacteria ...

For a motorized hangglider or a one-seater weighing 300 kilograms: the business of flying by ultra-light aircraft is booming. That is also why numerous airfields are applying for the license to host these lightweight gliders. Most of these airfields are located on flat land, which is also the preferred terrain for wind power plant. However, these facilities could turn out to be a risk factor for aviators, especially when it comes to takeoff and landing: On the one hand, the power plants "pilfer" the winds from the planes, because wind speeds aft of such facilities are considerably ...

A team of researchers at Case Western Reserve University School of Medicine, led by Dr. Mark W. Jackson, have developed a novel method to identify genes that, when overexpressed, make normal cells behave like cancer cells. Using this method, the Jackson laboratory has identified a new oncogene, which is a gene that contributes to the development of cancer, named FAM83B. "We made our discovery in a model of breast cancer," said Mark W. Jackson, Ph.D., Assistant Professor, Department of Pathology, Case Western Reserve University School of Medicine, Case Comprehensive Cancer ...

Poor oral health, dental disease, and tooth pain can put kids at a serious disadvantage in school, according to a new Ostrow School of Dentistry of USC study. "The Impact of Oral Health on the Academic Performance of Disadvantaged Children," appearing in the September 2012 issue of the American Journal of Public Health, examined nearly 1500 socioeconomically disadvantaged elementary and high school children in the Los Angeles Unified School District, matching their oral health status to their academic achievement and attendance records. Ostrow researchers had previously ...

VIDEO: MU researchers studied how college-age women view their bodies and how they feel about media messages aimed at women. Based on focus group research findings, the MU team developed an... Click here for more information. COLUMBIA, Mo. –When it comes to college-age individuals taking care of their bodies, appearance is more important than health, research conducted at the University of Missouri suggests. María Len-Ríos, an associate professor of strategic communication, ...

Ten more DNA regions linked to type 2 diabetes have been discovered by an international team of researchers, bringing the total to over 60. The study provides a fuller picture of the genetics and biological processes underlying type 2 diabetes, with some clear patterns emerging. The international team, led by researchers from the University of Oxford, the Broad Institute of Harvard and MIT, and the University of Michigan, Ann Arbor, used a new DNA chip to probe deeper into the genetic variations that commonly occur in our DNA and which may have some connection to type ...

Major depression or chronic stress can cause the loss of brain volume, a condition that contributes to both emotional and cognitive impairment. Now a team of researchers led by Yale scientists has discovered one reason why this occurs — a single genetic switch that triggers loss of brain connections in humans and depression in animal models. The findings, reported in the Aug. 12 issue of the journal Nature Medicine, show that the genetic switch known as a transcription factor represses the expression of several genes that are necessary for the formation of synaptic connections ...

Researchers have identified 38 new genetic regions that are associated with glucose and insulin levels in the blood. This brings the total number of genetic regions associated with glucose and insulin levels to 53, over half of which are associated with type 2 diabetes. The researchers used a technology that is 100 times more powerful than previous techniques used to follow-up on genome-wide association results. This technology, Metabochip, was designed as a cost-effective way to find and map genomic regions for a range of cardiovascular and metabolic characteristics ...

With a thin sliver of diamond, scientists at the U.S. Department of Energy's (DOE) SLAC National Accelerator Laboratory have transformed the Linac Coherent Light Source (LCLS) into an even more precise tool for exploring the nanoworld. The improvements yield laser pulses focused to higher intensity in a much narrower band of X-ray wavelengths, and may enable experiments that have never before been possible. In a process called "self-seeding," the diamond filters the laser beam to a single X-ray color, which is then amplified. Like trading a hatchet for a scalpel, the ...

Genetics researchers have identified a key gene that, when mutated, causes the rare multisystem disorder Cornelia deLange syndrome (CdLS). By revealing how mutations in the HDAC8 gene disrupt the biology of proteins that control both gene expression and cell division, the research sheds light on this disease, which causes intellectual disability, limb deformations and other disabilities resulting from impairments in early development. "As we better understand how CdLS operates at the level of cell biology, we will be better able to define strategies for devising treatments ...

TEMPE, Ariz. – According to the United Nations' 2011 Revision of World Urbanization Prospects, global urban population is expected to gain more than 2.5 billion new inhabitants through 2050. Such sharp increases in the number of urban dwellers will require considerable conversion of natural to urban landscapes, resulting in newly developing and expanding megapolitan areas. Could climate impacts arising from built environment growth pose additional concerns for urban residents also expected to deal with impacts resulting from global climate change? In the first study to ...

A team of researchers at Columbia Engineering, led by Applied Physics and Applied Mathematics Associate Professor Latha Venkataraman and in collaboration with Mark Hybertsen from the Center for Functional Nanomaterials at the U.S. Department of Energy's Brookhaven National Laboratory, has succeeded in performing the first quantitative characterization of van der Waals interactions at metal/organic interfaces at the single-molecule level. In a study published online August 12 in the Advance Online Publication on Nature Materials's website , the team has shown the existence ...

This press release is available in German. Many crop plants worldwide are attacked by a group of fungi that numbers more than 680 different species. After initial invasion, they first grow stealthily inside living plant cells, but then switch to a highly destructive life-style, feeding on dead cells. While some species switch completely to host destruction, others maintain stealthy and destructive modes simultaneously. A team of scientists led by Richard O'Connell from the Max Planck Institute for Plant Breeding Research in Cologne and Lisa Vaillancourt from University ...

CHICAGO --- Has a summer cold or mold allergy stuffed up your nose and dampened your sense of smell? We take it for granted that once our nostrils clear, our sniffers will dependably rebound and alert us to a lurking neighborhood skunk or a caramel corn shop ahead. That dependability is no accident. It turns out the brain is working overtime behind the scenes to make sure the sense of smell is just as sharp after the nose recovers. A new Northwestern Medicine study shows that after the human nose is experimentally blocked for one week, brain activity rapidly ...

Fracture under combined mechanical and electric loading is currently a hot research area in the global fracture community, while electric sticking is a major concern in the design and fabrication of micro/nanoelectromechanical systems. Professor ZHANG Tong-Yi and his student, Mr. Tao Xie, from the Department of Mechanical Engineering, Hong Kong University of Science and Technology, found that the two problems are switchable, depending on the loading conditions, sample geometries and material properties. Based on his 20-year research experience on the fracture of dielectric ...

OAK BROOK, Ill. – Researchers at the Mayo Clinic say a common condition called leukoaraiosis, made up of tiny areas in the brain that have been deprived of oxygen and appear as bright white dots on MRI scans, is not a harmless part of the aging process, but rather a disease that alters brain function in the elderly. Results of their study are published online in the journal Radiology. "There has been a lot of controversy over these commonly identified abnormalities on MRI scans and their clinical impact," said Kirk M. Welker, M.D., assistant professor of radiology in ...

Contrary to clinical recommendations, older women with early stage breast cancer may want to undergo radiation after lumpectomy to help ensure that they will not need a mastectomy in the future. That is the conclusion of a new study published early online in CANCER, a peer-reviewed journal of the American Cancer Society. The findings indicate that current thinking on the risks and benefits of radiation for early stage breast cancer in older women may be inaccurate. National treatment guidelines state that older women with early stage breast cancer that has not spread ...